How to Engage the Elusive Developer – Webinar Info and Links

The August DevRelate webinar, “How to Engage the Elusive Developer“, focuses on how you can find the widest developer audience for your product or service. This post includes additional information and links to supplement the presentation. Bookmark this page and come back during this week of webinar sessions for more details, ideas, web links and more.


Evans Data Developer Research

Developer Marketing Summit 2018 – Westin San Jose – September 17-18

Evans Data Press Releases



KPIs, ROI and the Success of your DevRel Program – Additional Information and Links

This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.

Stakeholder Metrics Can Be Different

CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity


Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018

Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!

Summit Home Page –
Venue –


Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services


Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.


Additional Information

The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326


Bookmark this page and check back during the webinar week for additional items and information.


DevRelate Webinar: June 5 & 6 – KPIs, ROI and the Success of your DevRel Program

To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.

The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.

This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.



  1. Aligning your Developer Program with your Business Strategy
  2. Ensuring your Developer Program has real ROI(s)
  3. Tracking your Program’s KPIs
  4. Examples from DevRel Practitioners
  5. Q&A



  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.


Dates / Times:

Tuesday, June 5, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)

Wednesday, June 6, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)


Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:


Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!



Register Now

After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.


Running a DevRel Program using Cloud Technologies – Webinar Info and Links

This blog post for the May 2018 DevRelate webinar “2018 Running a DevRel Program using Cloud Technologies” contains additional information and web links for the topics covered. This blog post will be updated during the webinar week and in the days following.

Topics covered during the webinar include the following developer program features, best practices and how you can use “no cost” or “low cost” cloud services to provide the infrastructure you need to start or extend your offerings:

  • Social Marketing
  • Blogs
  • Newsletters
  • Webinars
  • Code Samples
  • Videos
  • Documentation
  • Answers
  • Events & Activities
  • News Feeds
  • Sandboxes, Virtual Labs
  • App Stores & App showcases
  • Chat Systems
  • Feature Requests
  • Training & Certification
  • and more


Past Webinars that Covered DevRel Best Practices


Free cloud platforms you can start with


Free (or low cost) cloud services you can use





Conference Calls





Code Projects



Social Sites

Social Tools





Bookmark this page and check back for updates.


It’s Spring – Time for Developer Conference Season

When springtime arrives, developers and developer relation professionals know that it is major developer conference time in the US and around the world. Of course it all started with the annual Evans Data Developer Relations Conference, this year in Palo Alto California at the end of March. Most of you know that there are developer events and conferences throughout the year on every continent. At the same time, some of the most important and influential conference,s that impact developer programs and developers, are all scheduled during the months of May and June.


The Grand Slam of Springtime Developer Conferences

Facebook started things off on May 1 & 2 with their F8 conference in San Jose California. This week we have Microsoft Build 2018 in Seattle (from May 7 to 9) and Google IO 2018 in Mountain View (May 8 & 9) in the same week. It was fun to hear Microsoft’s Joe Belfiore, Corporate Vice President of Operating Systems, tell developers during his day 2 keynote that he would end at 10am so that some developers could switch over to the Google IO opening keynote. Apple will complete the grand slam with WWDC 2018 in San Jose from June 4th to 9th.

But Wait, there’s even more for Developers this Spring

Ciscolive! happens in Orlando Florida June 10-14. You might think that Cisco is a networking and hardware company, but they also have a great developer program with DevNet. I attended last year’s event in Las Vegas and the DevNet Zone has a huge exhibit and workshop space and loads of developer sessions during the conference.

DocuSign’s Momentum developer conference takes place in San Francisco on June 20-21, just before the end of Spring. “If you thought replacing paper with eSignature was a win, get ready to go further. It’s time for the modern System of Agreement. Get the insights, inspiration, and networking to take advantage of all that’s possible, next, and new with DocuSign.”

So Much New Tech to Learn. So Little Time. Tons of Developer Fun!

So much development tech to digest in such a short period of time. Let’s summarize them all with: more AI, more cloud, more services, more devices, more IoT, compute at the edge, more serverless, more APIs, more tools and more fun for developers of all types, sizes and locations. I’ll try to cover more in coming DevRelate blog posts.

If you are having a developer conference that starts before the first day of Summer (in the Northern Hemisphere), send me an email with the details.


David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Skype: davidi99
Twitter: @davidi99