DevRelate Webinar May 15 & 17, 2018 – Running a DevRel Program using Cloud Technologies

 

Description

There are many Developer Relations Program features and best practices that have been covered in previous DevRelate webinars. Ensuring that you can provide the infrastructure for your team and community members is key to a feature rich and thriving developer outreach program. We often get asked questions about how to create a DevRel program and how to provide the systems to support it.

This webinar will present how you can use cloud based resources (many that are free) to run a “virtual” developer relations program using readily available services. During the webinar, you’ll learn how to provide a range of developer program features to meet the needs of your developer community members.

Features and Services covered in this webinar

  • Content Sharing/Storage
  • Webinars and Videos
  • Questions & Answers
  • Feature Requests
  • Code Sample Repositories
  • Meetings and User Groups
  • and a whole lot more

 

Agenda:

  1. Developer Relations Program Features and Systems
  2. Cloud Services You Can Leverage (most for free)
  3. Q&A

 

Presenter:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.

 

Dates / Times:

 

Tuesday, May 15, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday May 16, 10am Sydney AEST Wednesday May 16)

 

Thursday, May 17, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/3256838494296615427

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/3256838494296615427

 

Developer Program Membership Reaches All-Time High

Evans Data Corp Press Release, SANTA CRUZ, CA. April 23rd, 2018

The number of developers who are in a formal developer relations program reached 83%, the highest level to date, according to the Evans Data’s recently released Developer Program 2018 survey report. Rising from just under 50% in 2008, developer program memberships have been steadily climbing. Today, 38% are in a free program, 22% in a paid program and 23% are in both a free and a paid program.

“The rise of app stores and the app store economy gave a huge boost to developer programs starting about 10 years ago,” said Janel Garvin, CEO of Evans Data Corp, “Since then we’ve seen both free and paid program membership climb, but there’s more to it than app stores. Today companies from every industry are opening up APIs to share with the development community and those APIs need the support of a focused program.”

Two-thirds of developers in programs are relatively new to them, having been in their programs five years or less, while 15% have been in their programs for 2 or fewer years. Less than 5% have been in a program for 16 or more years.

The new Developer Programs 2018 survey has a margin of error of 4.5% and is exclusively focused on developers’ perceptions of and receptivity to various elements of developer programs.

The 156 page reference covers topics such as; Industry perceptions, Program membership, Participating in Communities, Developer Outreach and Social Media, Training, Technical Support, Accelerators and Incubators, APIs and SDKs, Program resources, and much more.

See the complete Table of Contents and Methodology here: Table of Contents

 

 

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

 

A Gentle Introduction to Developer Personas and Segmentation – Webinar Info Links

This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.

 

Developer Persona and Research Related Blog Post and Past Webinar

Blog Post: Developer Personas I Have Known

DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information and Links

[coming soon]

 

 

Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

Are Hackathons Losing their Appeal?

Evans Data Corp Press Release, SANTA CRUZ, CA. April 10th, 2018

The number of developers who attended a hackathon declined significantly in 2017 according to the newly released Evans Data Developer Marketing 2018 survey report. The survey showed that 70% of developers in 2017 had gone to at least one hackathon, which is a significant 19% decrease from the 83% that went to at least one in 2016. At the same time, those who went to only a small number of hackathons increased while those attending many hackathons showed a marked decrease.

Of those who attended hackathons, 46% said they went to one sponsored by a commercial vendor while 42% attended one sponsored by a local developer organization, and 37% went to one sponsored by a school or university. On the other hand, three-quarters of the developers had gone to at least one meetup. As this was a new question, no trending exists for meetup attendance.

“One has to wonder how long the hackathon phenomenon will go on in its current state,” said Janel Garvin, CEO of Evans Data Corp, “Hackathons have become key for many developer marketing professionals but while they are good for getting grass roots support for platforms or tools, they are also labor intensive for marketers, they involve cost, and by their very nature are extremely parochial and thus limited in reach.”

The survey, with a margin of error of 4.2%, examined many factors related to developer marketing. A few other findings: 84% of developers think robots will enhance life for humans in a positive way; 69% of male programmers think there should be more women in the field while 78% of women think this.

The new Developer Marketing 2018 survey is exclusively focused on tactical marketing outreach efforts and understanding developers. The 221 page reference covers topics such as; Demographics, Firmographics, Psychographics, Purchasing Authority, Outreach Vehicles, Motivations, Using Social Media for Recruitment, Training, Conferences and Hackathons, Encouraging Participation in an Online Community, Using Search Engines for Marketing and more. Margin of error is 4.2%.

See the complete Table of Contents and Methodology here: Table of Contents

 

Developer Relations Survey 2018

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.