DRC2017 talk – DevRel Judo: Leveraging your company’s organizational structure …

Larry McDonough, Director of Product Management for the Developer Ecosystems at VMware, is giving a cool looking talk at the upcoming 13th Annual Evans Data Developer Relations Conference (March 27 & 28) in Palo Alto California. The full title of Larry’s talk is “DevRel Judo:  Leveraging your company’s organizational structure to build a stronger Developer Relations team”. Larry has given talks at several of the past conferences and is an intelligent and engaging presenter.

DevRel Judo

DevRel Judo

Developer Relations is traditionally a centralized function, but what if you don’t have a dedicated DevRel team?  Can a decentralized DevRel team succeed? This presentation will highlight the dynamic and sometimes rocky journey that VMware has traveled regarding Developer Relations and the pros and cons of a decentralized structure.  I’ll talk about identifying and understanding developer personas, sharing standard developer relations functions across business units, managing resources and clarifying responsibilities, the importance of relationships with the product teams, and of course, constructing analytics to measure shared progress and success.  The purpose is to help you strengthen your DevRel teams by exploring your own company’s structure, it’s impact on your success and how you can leverage it’s strengths to improve developer outreach.

 

VMware Code

VMware {code} covered in this week’s “Learn the Secret Sauce of Developer Relations Programs” DevRelate Webinar

VMware’s developer program, VMware {code} was one of five spotlight programs that I covered in this week’s DevRelate webinar, “Learn the Secret Sauce of Developer Relations Programs“. I also had the opportunity to ask Larry a few questions about VMware’s developer program and developer outreach.

Here are my questions and Larry’s answers.

Q: What are the top three benefits to your company in having a developer relations program?

Good for Us: Health of our ecosystem. Our DevRel program, launched last year, is called “VMware {code}” and it’s main mission is to make sure developers new to our platform can easily get started, learn about our SDKs and APIs, and get connected with the larger VMware community.

Good for Customers: Adds value to our solutions. As a virtualization platform company, we can’t be experts in every vertical market segment. For areas where there are gaps in our solution coverage, or that require specialized vertical segment expertise (like disaster recovery, security and anti-virus, etc.) our partners have opportunities to complete the solution story for customers.

Good for Developers: On-ramp to “Partner” status. Partner engagements at VMware are taken very seriously, and it’s a big leap from a member of a free developer program to our TAP (Technology Alliance Partner) program levels. TAP Access is $750/yr and TAP Elite is $7,500/yr. These programs provide a lot of business value to partners by enabling special integrations, technical support, and customer leads.

Q. Where does the VMware developer relations team/program live inside the company’s organization?

It’s distributed; but there’s a central organization called “ROCS” for R&D Operations and Central Services that’s responsible for hosting and managing all the centralized developer and partner infrastructure that’s used by all the other groups. This is the group where I work. We manage our developer/partner portal, developer and partner programs, partner product certifications, compatibility guide, and coming soon, a centralized marketplace micro-service. Business units are responsible for keeping their developer content up to date on the developer portal. All Developer Marketing, Events, Newsletters, blogs, Slack and social networking is handled out of Digital Marketing. And lastly, all partner go-to-market (non-technical) engagement is handled out of our Partner Alliances team.

Q. How many applications have been created using the VMware SDKs/APIs?

The number of apps is very hard to measure. We have over 100k SDKs downloaded per year and a lot of development is for on-prem purposes. Our Office of the CTO has a site they call “Flings” where a lot of really cool apps are highlighted: https://labs.vmware.com/flings/ It’s not part of VMware {code}, and it’s all built by VMware engineers. But they’re very popular and I’m exploring how to integrate these with VMware {code}

Q. I noticed that the VMware Developer Center and VMware Code are now one and the same. What were some of the reasons for combining them together?

Great question! The main driver is to centralize developer outreach infrastructure. The previous VMware {code} site was a simple WordPress site maintained by our Digital Marketing team. They are really good at community building and hosting events, but they didn’t have any core developer goodies to offer like SDKs, API explorer, Sample exchange to name a few. Developer Center had those, but no market resources to get the word out, organize events, and build community. It just made sense to merge. This has been a goal of mine for 2 years. Together, we’ve now get the strength/weight to strongly encourage the Business Units to build their developer outreach on us and not recreate their own thing. This is where all the micro-site work comes in this year.

Q. Are there any other key performance indicators statistics that you track and provide to VMware management to keep them informed and supporting how the developer program is doing?

Our big focus this year will be member registration and developer engagement. I’ll be tracking how these track to our social media efforts and actual events. Of course, we track closely SDK downloads and community engagement as well.

Q. Is there anything else that you’d like to add about the VMware program its uniqueness and where do you see developer relations and developer outreach going in the future?

We’re going to continue to invest in the DevOps area since that’s a big ecosystem surrounding our products. We’re also going to be encouraging a lot more open source engagement.

 

DevRel Judo

Larry McDonough Bio

Larry McDonough is the Director of Product Management for the Developer Ecosystems at VMware. He has previously presented on his work in numerous topics affecting developers including Developer Relations & DevOps, Developer Evangelism, Home Automation/IoT, Mobile App Security, and Android Development. Larry has a BS in Computer Science from University of California Riverside and an MBA from UCLA’s Anderson Graduate School of Management.

Follow VMware {code} on Twitter

 

13th Annual Evans Data Developer Relations Conference

To see Larry’s talk, six keynotes, additional sessions and network with developer relations program managers and experts, register for the 13th Annual Evans Data Developer Relations Conference taking place in Palo Alto, March 27-28, 2017 at the Crowne Plaza Hotel. You can find the full conference schedule with information about all of the keynotes, sessions, speakers and the all day Sunday DevRel Boot Camp (March 26, 2017) on the conference website at https://evansdata.com/drc/.

Register for the Conference

As a thank you for reading the DevRelate blog, use code DRCSocial17 to save $100 off your conference pass!

 

Template Letter Requesting Approval to Attend a Developer Conference

Conferences are, and have always been, a mainstay of developer outreach and marketing. Developers like conferences, especially those with a lot of meaty technical sessions by the engineers that build the technology. Key benefits for attending developer conferences include the technical sessions by developers who know great tips and techniques. Developers attending conferences also mention the social aspects of a conference: the networking, social interaction, and discussion with other developers. Sometimes developers need to send their manager a “Conference Approval Letter”.

Most conferences are put on by vendors and concentrate on that vendor’s technology, platform, service, device, etc. You might think that conferences would only be put on by very large companies with breadth and depth to provide a full schedule of keynotes and sessions. Smaller companies might put on conferences that are shorter and with less sessions. Some companies will partner with a non-competing company to put on a conference. Other companies will piggy-back a conference on a larger industry event. In any case, developers attend conferences, and most attend more than two per year.

One of the conference to-do items that I’ve used in the past is to provide potential attendees with a template letter they can customize to convince their manager to allow them to attend the conference. The letter includes information about the event, what attendees will learn, what best practices and ideas will be brought back, what contacts will be made, and how attending will help their company, employees, products and customers.

As an example of what a request to attend a conference template letter might look like, I have created a sample email/letter/memo for our upcoming 13th Annual Evans Data Developer Relations Conference.

Conference Approval Letter

Template Email/Letter/Memo Requesting Approval to Attend a Conference

 

Here is a draft email/letter/memo you can use to request approval to attend the 13th Annual Evans Data Developer Relations Conference, March 27 & 28, 2017 at the Crowne Plaza Hotel in Palo Alto, California

Subject: Request for Authorization to attend the 13th Annual Evans Data Developer Relations Conference

I would like your approval for me to attend the 13th Annual Evans Data Developer Relations Conference, March 27 & 28, 2017 at the Crowne Plaza Hotel in Palo Alto, California. The conference features two days of keynotes and sessions by leading executives and directors of Developer Relations and Advocacy programs for top technology companies in the world. This is a conference unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!

At the conference I will learn developer outreach best practices, tips & advice, and other aspects of running a world class developer relations program from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc.), and much more.

During the conference I will have ample opportunity to network with top developer relations program managers, ask specific questions that can help our developer outreach plans and learn “The Art of Evangelism” from Guy Kawasaki, the chief evangelist of Canva, board of trustees member of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, executive fellow of the Haas School of Business (UC Berkeley) and former chief evangelist of Apple.

Who will be attend:

  • VPs, CTOs, and CEOs
  • Business Development Managers & Directors
  • Managers & Directors of Developer Programs
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Technology & Developer Evangelists
  • Products Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing

 

If you approve my attendance before December 31, 2016 I can take advantage of the super early bird pricing and save our company $400. If you approve before January 31, 2017 I can save $300 on the full conference price of $1295.

Thank you in advance for considering this opportunity for me to attend this unique conference. Please let me know if you need additional information about the conference. You can find additional information, conference schedule, speaker list and companies planning to attend on the conference web site at https://evansdata.com/drc/2017/

I look forward to your reply.

Sincerely,

[Your Name Here]

PS: There is also a pre-conference Developer Relations Boot Camp that can additionally prepare me for the two day conference. The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which I can build or enhance our developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information I can use to build our brand and establish strong relationships with our developer community.

The combination of an experienced boot camp faculty and Evans Data developer research will guide:

  • Careful consideration regarding the reasons why developers seek out and participate in developer programs
  • The most effective means of reaching out to them
  • How you can leverage social media to greatest effect.

 

At the end of the day I will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

 

Other “need to convince your boss?” example conference template letters

Here are a few additional examples of template letters that conferences have provided for their target attendees.

 

Do you have developer conference manager approval template letters?

If you have your own template manager approval letters that you provide to your program members, send me an email with the link or text.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

“Pitch your DevRel Program” Ignite Talk at Evans Data Developer Relations Conference, March 28, 2017

Have you ever given an Ignite Talk? An ignite talk is 20 slides presented in 5 minutes with the slides automatically advancing every 15 seconds. I am inviting all developer relations professionals attending our upcoming 13th Annual Evans Data Developer Relations Conference, to join the best of the best and “Pitch your Developer Relations Program” on Wednesday, March 28 in Palo Alto California.

Why give an Ignite Talk about your developer program? You already know the topic and talking points. Your Ignite talk is becomes a reusable presentation! You can give the same talk at other Ignite events happening around the world. Preparing an Ignite talk, helps you boil down your company’s message and developer outreach to a duration and format that is more than an elevator pitch and less than a keynote. Pitching your program at our conference will educate the other developer relations professionals about your company, products and outreach program. And, you can win prizes!

Ignite Talk

You can learn more about giving and attending Ignite Talks on the Ignite web site. You can watch example Ignite talks on the same site. You can also find other Ignite events on the web site. The site also gives you advice about creating Ignite events in your own cities. Once you give an Ignite talk you’ll want to give more of them. You’ll want to add Ignite talks to your future developer conferences and events. You can encourage your developer community members to give Ignite talks.

Ignite talks are given around the world on a wide range of topics. Why use “Pitch Your Developer Program” as the theme for our conference’s Ignite talks?

  1. The topic is something you already know and are passionate about
  2. Preparing and Giving an Ignite Talk will help you become a better presenter
  3. You can be a “speaker” at our 13th Annual Developer Relations Conference.
  4. It allow all attendees to be quickly educated about your program
  5. Attendees will be able to easily compare multiple developer relations programs
  6. As part of the competition the audience will vote to see who gave the best talk

The Ignite talks session is on the second day of the conference, Tuesday, March 28 from 3pm to 4:15pm. I’ll use the first 2 minutes to welcome everyone to the session and the line up of presenters. Then each presenter will have one minute to get set (you’ll have already sent me your 20 slides in advance), 5 minutes to give the presentation, and one minute to decompress. At the end of all of the presentations use up about 5 minutes to list each Ignite talk and have the audience cheer for the presentation they liked the best. I’ll use an applause/clap-o-meter app on my Smart phone to measure the audience response displaying the level on the screen. I’ll give wicked, awesome prizes to the top presenters!

I’m Looking for 9 Ignite Talks Volunteers to “Pitch Your DevRel Program”

Who can give a “Pitch Your DevRel Program” Ignite talk at DRC2017? Any attendee of the conference can sign up to be an Ignite presenter.

Given the amount of time I have in the conference schedule, I’m looking for 9 Ignite presenters. If you are interested, send me an email and I’ll add you to my list (first come, first accepted). I will send a confirmation after I receive your email with additional information, requirements and deadlines.

Ignite Talk

A few tips to get you started so you’ll say to joining our Ignite Talk presenter list – You Can Do This!

1) Quickly write down 20 short things you would cover in your Ignite talk:

  • your Developer Program name
  • your Name, Title, high school fight song (just kidding about this last item)
  • your Company
  • your products/services/devices/platforms
  • the coolness and uniqueness of your technologies
  • the developers you have and are looking for
  • your Developer program’s features and benefits
  • what developers can do with your SDKs, APIs, tools, libraries, frameworks, devices
  • cool apps that your developer communities are creating
  • how your community members are changing the world
  • why every developer wants to be a member of your program
  • etc.

2) Transfer your 20 notes onto Powerpoint slides – keep bullet text to a minimum. Use Images, Infographics, Diagrams.

3) Use the “rehearse timings” feature to set the 15 seconds duration for each slide

4) Practice, Practice, Practice

Send me your slides when you are ready.

I’ll need your slide deck by one week before the conference, end of day Monday, March 20th, 2017.

Remember: an Ignite Talk is 20 slides, 5 minutes, and the slides automatically advance every 15 seconds.

Ignite Talk Resources

Ignite Talks web site – http://www.ignitetalks.io/

Ignite Talk video examples – http://www.ignitetalks.io/videos

Best Practices for Preparing an Ignite Talk:

This is Going to Be Fun!

If you have any questions or want to sign up, send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

 

 

DevRel Boot Camp – Sunday, March 26, 2017 – Palo Alto, CA

Are you starting a Developer Relations program for your company? Are you looking to take an existing Developer Outreach program to the next level? Do you need to quickly ramp up your team’s skills in a one day tactical workshop? I have the answers for these and your other Developer Relations questions! Come to our Developer Relations Boot Camp at the Crowne Plaza Hotel in Palo Alto on Sunday March 26, 2017. Leveraging Evans Data’s years of primary, developer focused research and best practices, we’ve created a tight, one day workshop that is powered by an experienced faculty and developer marketing industry experts.

Developer Relations Boot Camp

Developer Relations Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a concrete foundation to build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

You will also have time to network with the faculty, panel members and with other Boot Camp attendees throughout the day. Bring your questions, problems, successes , and challenges to share with us all. The Boot Camp faculty will include developer relations program best practices and results of Evans Data research in all of the sessions. We also want you to share your experiences as well.

David I in Polo colored    Scott-Burnell

Boot Camp Faculty

  • David Intersimone “David I” – Vice President of Developer Communities, Evans Data
  • Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
  • Michael Aglietti – VP Developer Programs at ThingWorx
  • Michael Rasalan – Director of Research, Evans Data
  • Program Marketing, PR, Social Media Expert Practitioner Panel

Agenda

  • Introduction and “Getting from the Why to the How”
  • Program Strategy – Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers – Understanding Your Target Market
  • Building a Robust Developer Community through Outreach
  • Program Marketing: Social, Blog, PR, etc. – Expert Media/Practitioner Panel
  • Creating Enduring Partnerships that Inspire Loyalty
  • Best Practice Examples of Existing Developer Relations Programs
  • Best Practices from Boot Camp Attendees
  • Final Comments, Q&A, Information Links and Next Steps

See the full agenda and session descriptions here: http://evansdata.com/drc/2017/bootcamp.php

Boot Camp Outcomes

The combination of an experienced Boot Camp faculty and Evans Data developer research will guide:

  • methodologies for obtaining and retaining buy in from management
  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • best practices and examples of thriving developer programs
  • the most effective means of reaching out to developers
  • how you can leverage social media to greatest effect

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

There are a Limited Number of Seats to Maximize your Learning

Don’t miss your chance to learn from the best at the Developer Relations Boot Camp! There are a limited number of seats in order to maximize your time with the faculty, experts and with boot camp attendees!

Register now to reserve your seat – http://evansdata.com/drc/2017/register.php

The Evans Data 2017
Boot Camp is sponsored by
AngelHack_400x400

If you would like more information about the Evans Data Boot Camp please send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

What priorities should I focus on if my DevRel resources are limited?

I love doing webinars and hearing from attendees in the Q&A part of the event. It’s also great to receive emails after the webinar ends. During the webinar I can give quick answers for the questions and point attendees to additional sources of information. After the webinar I can do additional thinking and research to provide a more expansive response. Last week during my “Developer Relations Best Practices and Tools of the Trade” webinar, I was asked a wonderful question. The question was “If my resources are limited, what priorities should I focus on?”

 

activities

Limited Resources? Activities that Won’t Take Long

When you have a small developer relations staff and/or budget you should look for the things you can do to communicate and grow your developer membership program. Here are some of my thoughts about the content and activities that you should consider.

  1. Write short blog posts with technology/product tips, tricks and how to(s). These don’t cost money and if you keep them short, you won’t have to spend a lot of time.
  2. Tweet news/tips to your developers and to the developer community
  3. Use Facebook Live/Video to put up short videos where you talk about your products/services/APIs – use your smartphone and just be yourself every day. Developers will love hearing from you, seeing you and also seeing something you are doing – showing a product/demo/solution quickly.
  4. Have your community members also share their videos, articles, tips/tricks – give them points/discounts if they help you with content.
  5. Automate as much as you can with programming/systems/tools – very important when you don’t have a large staff – that’s why I use Buffer for my Social media with the plugins it has for Chrome/FireFox/etc browsers -when I see an interesting article or finish a blog post – I can quickly post it everywhere.
  6. Build automated response systems for questions and emails coming from developers – this might take a little more work/development – to use Machine Leaning, Deep Learning and Bot technologies to handle the volume of email and forum posts from developers and give them answers and tips – leaving your team time to handle the tough inquiries.
  7. Provide bug tracking and workaround infrastructure – Atlassian Jira for example, allow your members to post bugs, post workarounds, post proposed fixes – they will help share the load to get better quality into your product/service.
  8. Allow your community members to add comments/content to your online documentation/wiki. Some worry about polluting the documentation – so you may set up the system (something like MediaWiki for example) to allow proposed comments/edits/additions/code/fixes and have someone review before including – make sure to have the member assure you that they are giving you the content and that they haven’t copied if from copyrighted materials (via the submission form).
  9. When you think you have automated as much as possible – then look at those things that are left and try to automate them as well.
  10. Create an MVP (Most Valuable Professionals), Community Leaders team to extend the # of devrel team members you have. Intel has their black belt members, Microsoft has their MVP program, Google has advocates, etc.
  11. When your engineering team is too busy to help, find ways to make it easy for them to help. For example, when I am doing webinars or technical sessions, rather than have the engineers prepare their own presentations, I would buy them lunch (they have to eat) and record a conversation with them and use it in the session or transcribe it into a document/slide deck.
  12. Have programming contests by your members to build apps using your products/services – give electronic based prizes – you’ll get more sample apps built or at least you’ll have apps stories to write about if members don’t want to give you their apps.
  13. Engage students/interns to help you – they don’t cost much (sometimes $zero if they get school/college credit) and can help with some of the work you need to get done and they also gain experience working with a company, it’s products/services/APIs.
  14. Interview your customers to create case studies and success stories. Record the interview and provide it for members. Transcribe the conversations to create documents for your developer/product web site – programmers talking to programmers about what they built, how they built it, what they learned, what more they want to do.

 

blackboard-priorities

Top 3 Priorities to Focus On

I could say that you should do all of the above and more. But, if pressed to list three top priorities for content to generate for your developer community, here is my list.

  1. Content – tutorials, quick guides, How To(s), Sample code – “Content is King!”. Ask tyour engineering team to help.
  2. News – keep them up to date on product, API and company news – email newsletters once or twice a month.
  3. Videos – short (3-5 minutes) created by you, your team, engineers and leading community members.

 

Other Ideas and Priorities?

If your Developer Relations program, team and budget are limited, do you have additional advice? Send me an email and I will share them with our DevRelate community of Developer Relations professionals.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

 

Where in the World are all of the Developers?

I used to have an educational program for my Apple II+ computer that helped my young daughters learn about geography. The educational “game”, published by Brøderbund Software, was called “Where in the World is Carmen Sandiego“. A version of the program came out for the IBM PC in the 1990’s along with a US Public Broadcasting TV show. As I’ve mentioned before, I’ve traveled more than three million air miles visiting with developers, speaking at developer conferences and meeting with customers. At Evans Data our clients continue to ask where developers live and work. Evans Data has the latest results with the release of the 21st edition of our “Global Development Population and Demographics Study“.

Where in the World are All of the Developers

Evans Data, last week, announced the release of the “Global Development Population and Demographics Study 2016 volume 2”. The headline for the press release announces that “Developer Population Growth Rate in Latin America to Top Europe and North America in 2017”. In the press release Evans Data reports that “Developing countries in Latin America have embraced software development and the rate of growth of their developer population is expected to be 4.1% in 2017, a growth rate that tops both North America and the EMEA region for the first time.” I’ve visited Latin America numerous times in the past 20 years and can attest to the enthusiasm of developers and their increased involvement in software development and technology.

Global Developer Population and Demographic Study EDC.jpeg

“We’re seeing a lot of excitement about Latin America both from clients and within the developer community,” said Janel Garvin, CEO of Evans Data Corp. “Latin America in 2017 echoes in many ways the enthusiasm and youth that were the hallmarks of the Asia-Pacific region in years past. Not only is the growth rate strong but the developers themselves are very open to exploring and adopting new technologies. This is a region that projects a very strong future.”

Technology leaders including IBM, Google, Microsoft, Apple, Facebook, and others have been growing their developer outreach and evangelism in Brazil, Mexico, Argentina, Costa Rica and in other Latin America countries. Venture Capital firms are also investing in Latin American start up companies.

Global Developer Population and Demographic Study 2016 V2

Evans Data analysts conduct extensive secondary research each year to determine the software developer population for the top 30 in the world. Sources include IMF, World Bank, CIA and many others. Data is put into a model which estimates current populations and makes projections for the next five years. This gives us the developer population data.

On top of that population data we layer selected results from our semi-annual Global Development survey to show not only overall populations but the number of developers in each country or region who are using various technologies like language, platform, etc. This makes this study unique in the industry.

Evans Data recommends clients use this survey in combination with it’s companion survey series; the Global Development Survey series, in order to completely understand the full scope and complexity of the developer layout worldwide. This report combined with the Global Survey Series provides the most comprehensive view of developers on a global basis.

What is your Developer Relations Program doing in Latin America?

What is your developer relations program doing to reach out to developers in Latin America? Do you localize your developer program information in Spanish and Portuguese? If your doing cool things with developers in Latin America, send me an email.

Where in the World

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/