How to Engage the Elusive Developer – Webinar Info and Links

The August DevRelate webinar, “How to Engage the Elusive Developer“, focuses on how you can find the widest developer audience for your product or service. This post includes additional information and links to supplement the presentation. Bookmark this page and come back during this week of webinar sessions for more details, ideas, web links and more.

 

Evans Data Developer Research

Developer Marketing Summit 2018 – Westin San Jose – September 17-18

Evans Data Press Releases

 

 

DevRelate Webinar: August 14 & 16 – How to Engage the Elusive Developer

Many developer relations teams can easily find a small group of developers that fit with their target personas and product/industry segments. It’s more of a challenge to find a wider range of developers who will also build value on top of your product or service. This webinar will cover how to find the largest developer community for a new product or service offering, or how to go beyond your existing community to find new developers to expand your reach.

Agenda:

  1. Where to look for developers
  2. Matching your product/service with specific types of developers
  3. Creating the right incentives for a win/win relationship
  4. Growing your developer community as your product or service grows
  5. Q&A

 

Presenter:

  • David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I also shares his visions and insights as a pioneer in developer relations with program managers and directors giving workshops, webinars, guidance and advice on program creation and enhancement.

 

Dates / Times:

Tuesday, August 14, 2018

  • 7am PDT (10am EDT)
  • 1pm PDT (4pm EDT)
  • 5pm PDT (8pm EDT)

 

Thursday, August 16, 2018

  • 7am PDT (10am EDT)
  • 10am PDT (1pm EDT)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/6991424298093761794

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.

https://attendee.gotowebinar.com/rt/6991424298093761794

Developer Outreach and Marketing

On first look, software developers appear to be a more distinct and well-defined market segment than most others, which should make it easier to market to them. It’s always simpler to create messaging and positioning for a target market that is uniform and cohesive than it is for a very diverse market. And so developers give the appearance of being easy to market to.

After all, there are important primary characteristics that set developers apart from the general population. They write programs professionally, and as a result a very particular type of mental acuity and skill set is more likely to be found among this group than the general population. The very act of programming requires certain characteristics. The successful developer is logical, has a keen eye for detail, and responds to mental challenges with a kind of inquisitiveness that can be associated with analytical and creative mindsets. Developers are usually more cerebral, curious and way more literal than others.

However, while there is a measure of homogeneity amongst developers that can aid marketing professionals who are trying to reach and persuade them, there is also a level of divergence from the general population that makes developer focused marketing unique. Developers frequent and place confidence in different media than the general public; they appreciate different forms of touch, and different elements in messages are more likely to resonate with them. In addition, there is not just one form of development and the types of development this group of people engage in can be so diverse that reaching out to them requires a special understanding of what they do, in addition to an understanding of who they are and what media they trust.

You can do research to find out the specifics of today’s developer and we do. We can tell you lots of data that can aid in your development of a marketing campaign and strategy. For example, developers answer to a variety of titles in their jobs, the most common being programmer, development manager, or project lead, though titles vary considerably by company size. They are overwhelmingly male. Although the female contingent is growing, males still comprise at least three out of every four developers – the ratio varies according to geography, but both mean and women developers think there should be more women involved.

Their median age is 36 in most places in the world. They tend to be married, and to have one or two children. The typical developer has between three and 10 years of experience, and has a high-level academic degree — a bachelor’s degree or higher — though there many developers who continue to learn on the job in order to keep up with the ever changing technology.

These are valuable fundamentals on which to build a strategy, but you still need the insights that only experience in marketing to developers can bring.

Providing that insight and understanding for marketing success is what motivates us at Evans Data to host our annual Developer Marketing Summit. This year it’s on September 17 and 18 in San Jose. We’ve got two full days filled with insights, networking and knowledge headed by the top developer marketing professionals from virtually all of the major players in the industry. Intel, Amazon, Microsoft, Facebook, Salesforce, and many more will provide powerful insights into how to successfully reach and motivate software developers. Don’t miss this very important event. https://devmarketing.evansdata.com/

KPIs, ROI and the Success of your DevRel Program – Additional Information and Links

This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.

Stakeholder Metrics Can Be Different

CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity

 

Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018

Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!

Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information

The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326

 

Bookmark this page and check back during the webinar week for additional items and information.

 

DevRelate Webinar: June 5 & 6 – KPIs, ROI and the Success of your DevRel Program

To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.

The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.

This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.

 

Agenda:

  1. Aligning your Developer Program with your Business Strategy
  2. Ensuring your Developer Program has real ROI(s)
  3. Tracking your Program’s KPIs
  4. Examples from DevRel Practitioners
  5. Q&A

 

Presenter:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.

 

Dates / Times:

Tuesday, June 5, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)

Wednesday, June 6, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://register.gotowebinar.com/rt/5126064336833675777

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.

https://register.gotowebinar.com/rt/5126064336833675777

 

Running a DevRel Program using Cloud Technologies – Webinar Info and Links

This blog post for the May 2018 DevRelate webinar “2018 Running a DevRel Program using Cloud Technologies” contains additional information and web links for the topics covered. This blog post will be updated during the webinar week and in the days following.

Topics covered during the webinar include the following developer program features, best practices and how you can use “no cost” or “low cost” cloud services to provide the infrastructure you need to start or extend your offerings:

  • Social Marketing
  • Blogs
  • Newsletters
  • Webinars
  • Code Samples
  • Videos
  • Documentation
  • Answers
  • Events & Activities
  • News Feeds
  • Sandboxes, Virtual Labs
  • App Stores & App showcases
  • Chat Systems
  • Feature Requests
  • Training & Certification
  • and more

 

Past Webinars that Covered DevRel Best Practices

 

Free cloud platforms you can start with

 

Free (or low cost) cloud services you can use

Alerts

Answers

Blogs

Calendars

Conference Calls

Events

Feedback

Groups

Newsetters/Feeds

Code Projects

Sandbox/Labs

Shops

Social Sites

Social Tools

Storage

Training

Videos/Webinars

 

Bookmark this page and check back for updates.