It’s Spring – Time for Developer Conference Season

When springtime arrives, developers and developer relation professionals know that it is major developer conference time in the US and around the world. Of course it all started with the annual Evans Data Developer Relations Conference, this year in Palo Alto California at the end of March. Most of you know that there are developer events and conferences throughout the year on every continent. At the same time, some of the most important and influential conference,s that impact developer programs and developers, are all scheduled during the months of May and June.

    

The Grand Slam of Springtime Developer Conferences

Facebook started things off on May 1 & 2 with their F8 conference in San Jose California. This week we have Microsoft Build 2018 in Seattle (from May 7 to 9) and Google IO 2018 in Mountain View (May 8 & 9) in the same week. It was fun to hear Microsoft’s Joe Belfiore, Corporate Vice President of Operating Systems, tell developers during his day 2 keynote that he would end at 10am so that some developers could switch over to the Google IO opening keynote. Apple will complete the grand slam with WWDC 2018 in San Jose from June 4th to 9th.

But Wait, there’s even more for Developers this Spring

Ciscolive! happens in Orlando Florida June 10-14. You might think that Cisco is a networking and hardware company, but they also have a great developer program with DevNet. I attended last year’s event in Las Vegas and the DevNet Zone has a huge exhibit and workshop space and loads of developer sessions during the conference.

DocuSign’s Momentum developer conference takes place in San Francisco on June 20-21, just before the end of Spring. “If you thought replacing paper with eSignature was a win, get ready to go further. It’s time for the modern System of Agreement. Get the insights, inspiration, and networking to take advantage of all that’s possible, next, and new with DocuSign.”

So Much New Tech to Learn. So Little Time. Tons of Developer Fun!

So much development tech to digest in such a short period of time. Let’s summarize them all with: more AI, more cloud, more services, more devices, more IoT, compute at the edge, more serverless, more APIs, more tools and more fun for developers of all types, sizes and locations. I’ll try to cover more in coming DevRelate blog posts.

If you are having a developer conference that starts before the first day of Summer (in the Northern Hemisphere), send me an email with the details.

 

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://devnet.evansdata.org/
Skype: davidi99
Twitter: @davidi99

DevRelate Webinar May 15 & 17, 2018 – Running a DevRel Program using Cloud Technologies

 

Description

There are many Developer Relations Program features and best practices that have been covered in previous DevRelate webinars. Ensuring that you can provide the infrastructure for your team and community members is key to a feature rich and thriving developer outreach program. We often get asked questions about how to create a DevRel program and how to provide the systems to support it.

This webinar will present how you can use cloud based resources (many that are free) to run a “virtual” developer relations program using readily available services. During the webinar, you’ll learn how to provide a range of developer program features to meet the needs of your developer community members.

Features and Services covered in this webinar

  • Content Sharing/Storage
  • Webinars and Videos
  • Questions & Answers
  • Feature Requests
  • Code Sample Repositories
  • Meetings and User Groups
  • and a whole lot more

 

Agenda:

  1. Developer Relations Program Features and Systems
  2. Cloud Services You Can Leverage (most for free)
  3. Q&A

 

Presenter:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.

 

Dates / Times:

 

Tuesday, May 15, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday May 16, 10am Sydney AEST Wednesday May 16)

 

Thursday, May 17, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/3256838494296615427

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/3256838494296615427

 

Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

Internal Evangelism – Additional Items from DevRelate members

As a follow up to my recent DevRelate webinar, “Internal Evangelism and Enablement to Support your Developer Program”, several members sent me some of the things they do to keep executives and stakeholders up to date on their Developer Relations Program activities.

Meetings and Communications with Stakeholders

  • Internal bi-weekly stakeholders calls (across business / geographies)
  • Informing the sales organization about DevRel activities and new assets
  • With emails, always include an “executive overview” at the top with 3-4 “business insights”
  • Keep an up-to-date “presentation deck” that summarizes key work items and measures of success
  • Thank stakeholders and other employees who help DevRel

 

DevRel Team

  • Developer Advocates specifically allocated to internal business groups
  • Have team members give internal presentations to departments/groups/stakeholders
  • Trip reports with findings for what your internal teams care about

 

DevRel Metrics

  • Automated dashboard reports – membership, news, events, leads, sales
  • Quarterly reconciliation of developer activities with closed sales deals

 

Internal Communication

  • Monthly internal newsletter
  • Internal forums/channels for communications, news and answers
  • Two minute summary videos for each event/activity

 

Thank You!

Thank you to all those who sent along lists of things you do to keep your internal evangelism ongoing and active.

If you and your Developer Relations team have things you do to keep fellow employees (not just direct reports or exec stakeholders) informed about what you and developer outreach are doing, send me an email with your list.

Internal Evangelism and Enablement to Support your Developer Program – Webinar Info & Links

This blog post includes additional information and links used in this week’s DevRelate Webinar “Internal Evangelism and Enablement to Support your Developer Program“. Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts. To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts. This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.

The information and ideas contained in this webinar come from years of evangelism experience and also feedback from multiple Developer Relations professionals who are DevRelate members.

Topics Covered in this webinar

  • The Value of Internal Evangelism
  • Internal Community Newsletter
  • Events “Tag Along”
  • Trip Reports
  • Pictures/Stories on the Office Walls
  • Internal Webinars/Briefings/Lunches/Calls
  • Awards Voted by Employees/Stakeholders
  • Employees as Community Members
  • Community Member Advisory Board
  • Encourage Top Members to Visit
  • Internal Dashboards/Channels/Systems

 

If you have additional ways that you do internal evangelism inside your company, send them along to David I for inclusion in this blog post.

 

14th Annual DevRel Conference March 26-27, 2018 – Palo Alto, CA

Two full days of sessions, round tables, workshops and networking events. Join top developer program managers as they share insights from some of the most successful programs in the industry including: GE, Oracle, RedHat, DocuSign, Ford and leading keynotes from IBM, Intel, Google and Guy Kawasaki join Janel Garvin, CEO of Evans Data Corp.

 

Developer Relations Boot Camp – Sunday March 25, 2018

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

  • Grow your developer community with the right members
  • Use best practices to drive business success
  • Reduce your DevRel costs and Increased your Program’s Scalability
  • Improve developer experiences on your Community site
  • Leverage developers to increase business value
  • Satisfy developer pain points

 

Boot Camp sessions

  • Program Strategy, Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers: Developer Personas and Segmentation
  • Crafting a Win-Win-Win Strategy for your Developer Program
  • Best Practices for Successful Developer Relations Programs
  • Effectively Communicating with Developers

 

Accelerated Learning Workshops at the Evans Data Developer Relations Conference

In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together at the 14th Annual Evans Data Developer Relations Conference, March 26-27 at the Crowne Plaza Hotel in Palo Alto California, to discuss best practices and reveal the techniques behind their success!

New this year: Interactive Workshops

In addition to six keynote presenters and multiple breakout sessions, this year we have also scheduled four interactive workshops during the conference. Each conference attendee will choose to participate in two of the four workshops being held on Tuesday, March 27 at 9am and 10am.

These four workshops will provide accelerated learning for conference attendees to work together to:

  • Build a marketing action plan that creates a sustainable and diverse developer foundation
  • Craft a practitioner content marketing strategy
  • Learn how to segment a developer population that will allow you to expand your reach
  • Plan the launch of an online developer community that is sure to be a success

 

Workshop Sessions, Dates/Times, and Leaders

Here are the four workshop sessions, the date/time when they take place on Tuesday March 27th, and an abstract that describes the workshop in more detail. You can also click on the workshop leader’s name to see their biography.

Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts

Date/Time: Tuesday March 27 – Track 1 Room – 9:00am
Workshop Leader: Kristen Scheven, AngelHack – Chief Marketing Officer

Workshop Abstract

People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Workshop: The A to Z of Practitioner Content Marketing

Date/Time: Tuesday March 27 – Track 1 Room – 10:00am
Workshop Leaders: Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder

Workshop Abstract

In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.

Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.

Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company’s share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.

Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction

Date/Time: Tuesday March 27 – Track 2 Room – 9:00am
Workshop Leader: Michael Rasalan, Evans Data – Director of Research

Workshop Abstract

To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments.

This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Workshop: Building the Ideal Developer Community

Date/Time: Tuesday March 27 – Track 2 Room – 10:00am
Workshop Leader: Matt Schmidt, DZone – President

Workshop Abstract

A key component of a mature developer relations strategy is the effective use of community. How do developers on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight.

Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Additional Conference Links

 

Register for the Conference to Reserve your Place!

See you at the Crowne Plaza Hotel in Palo Alto for this one of a kind conference that brings together developer ecosystem strategists, developer marketing, and developer relations professionals to meet, exchange ideas, forge partnerships, and share insights on developer ecosystem development.