Webinar May 31 & June 1 – Developer Relations and your Company’s APIs

It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms. Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs. Twenty percent more developers now report publishing APIs for external use than six months ago, for a total of 9.2 million. A recent preliminary report on “The Impact of APIs on Firm Performance” by Boston University Questrom School of Business reports that “API adoption leads to a 12.7 percent increase in market capitalization”.

“Today companies need to be interconnected and to take advantage new innovations. This often means they need to publish APIs and once you publish an API you have a platform. Once you have a platform you need developers, and that means you need a program to support them”, said Janel Garvin, CEO of Evans Data. “We see the proliferation of developer programs throughout all places and industries.”

In this webinar, David will give an overview of how a Developer Relations program participates with an engineering team to inform, educate, and support community members for the lifetime of an API. During the webinar David cover preparations for the release of an APIs, when and if to open up new APIs, types of technical content required for an API, versioning impacts for APIs, and how to help your community members get ready for deprecating and shutting down APIs.

Apisssss

Agenda

  1. Developer Relations and APIs
  2. Digital Assets required to support an API
  3. API release planning
  4. Dealing with API deprecation and shutdown
  5. Q&A

 

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.

 

Wednesday, May 31

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing June 1) | 10am AEST (Sydney June 1)

 

Thursday, June 1

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/8738824242095005699

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

 


Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

FinTech in the Payments Spotlight at Transact 2017 in Las Vegas this week

Transact 2017 takes place this week in Las Vegas, Tuesday to Friday, May 9-12. Transact “is the one show focused solely on the business of payments. Powered by Electronic Transactions Association (ETA), the world’s largest payments industry trade group, it’s the place where innovators gather to make the deals that shape the industry”. The who’s who of FinTech companies will be on hand participating in keynote presentations, technical sessions, committee meetings, the exhibit hall and other special events.

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FinTech companies at Transact 2017 along with links to their developer programs

Here is a partial list of companies participating at Transact 2017. The conference site has a complete list of exhibitors and presenters.

 

ETA Star Awards – Wednesday, May 10

On Wednesday night, the ETA Start Awards, sponsored by Visa, will showcase individuals and companies that impacted the payments industry in the past year. You can see the list of 2017 Star Award finalists and Innovation showcase awards.

Payments Pitch-Off & E-Pay Innovation Award – Thursday, May 11

Payments startups will demonstrate their products in front of a panel of judges. Sponsored by Vantiv, The selected startups will try to impress the judges with their new electronic payments technology product or service. The presentations will take place in front of an audience that will include the judging panel, FinTech media, investors and possible industry partners. The best new technology, product and/or service will be awarded the E-Pay Innovation Award of $25,000.

 

Meeting Developer Demands for Your APIs

It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms. Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs. Evans Data’s recently released Developer Program 2017 survey report found that formalized programs have become a necessity for companies wishing to have their APIs adopted.

DRPInfographic2017

Developer Programs and APIs

Your developer relations program needs to have close participation and cooperation with your engineering team in order to inform, educate, and support community members for the lifetime of your APIs. Your company’s success and your program’s support of developers depends on:

  • how you prepare for the release of  the APIs,
  • the types of technical content you create to support an API,
  • how you prepare community members for the impacts of API changes,
  • and how to help your community members get ready for API deprecation and shutting down of an API.

 

You and other members of your company might wonder what the eventually payoff will be for all of your hard work. A recent preliminary report on “The Impact of APIs on Firm Performance” by Boston University Questrom School of Business says that “firms adopting APIs see increases in sales, net income, market capitalization, and intangible assets. API use also predicts decreases in operating costs in some specifications.API adoption leads to a 12.7 percent increase in market capitalization”.

Ten years ago less than half of all developers were in a developer program. Today more than 80% belong to one and 62% of developers say they don’t use APIs that aren’t supported by a Developer Relations program. Evans Data’s recently released Developer Program 2017 survey report found that formalized programs have become a necessity for companies wishing to have their APIs adopted.

EDC_DRP_trend

 

“Today companies need to be interconnected and to take advantage new innovations. This often means they need to publish APIs and once you publish an API you have a platform. Once you have a platform you need developers, and that means you need a program to support them”, said Janel Garvin, CEO of Evans Data. “We see the proliferation of developer programs throughout all places and industries.”

The Developer Relations 2017 report is the 18th annual survey of developers focusing on developer relations programs. Topics include Developer program features, ROI and Program Measurement, Developer Outreach, Training, Spurring Participation, Resources, App Stores, Tech Support and Documentation.

View the complete Developer Relations 2017 report Table of Contents and Methodology.

What does your developer program provide to support your APIs?

Send me an email if you provide your developers with additional API information and how you handle API versioning, deprecation, and shutdown.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

The question most critical to your company’s and developer program’s future…

In conversations with developers and research surveys developer relation professionals ask a lot of questions of developers. Developers are asked about what versions of products they are using, what technologies they care about, what new features would you like in products and programs, etc. All of these questions help to improve products, developer advocacy, developer messaging and more. During his Evans Data Developer Relations Conference 2017 keynote, Scott Apeland, Director of Intel’s Developer Network, was discussing the many different customer insight inputs that Intel uses to improve their developer program. One of the areas that Scott mentioned that the Intel team really works on is one piece of specific feedback they get from their developer program members. This part of their planning is based on one simple and important question. This is the same question that all developer relations professionals should ask their program members. Asking the question periodically and analyzing the results, you can plan your next round of content creation, activities and outreach. You can continue to measure, analyze changes and update your plans and actions. If you’re not asking this one important question, you will miss a key factor in your developer program success. What is this most important question?

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How likely is it that you would recommend the developer program to a friend or colleague?

Asking members of your developer program this one simple question will help you understand the health of your outreach. It will help you understand how happy and loyal your members are. This one question comes from business loyalty guru Fred Reichheld introduced in a Harvard Business Review article in December 2003 titled “The One Number You Need to Grow“. The one question was later covered in more detail in his book “The Ultimate Question“, now in its second edition. From the Amazon book description: “By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.”

Intel NPS Scale

Net Promoter Score (NPS)

Ask your developer program members the one question and give an answer choice range of usually zero to ten.  Zero on the left allows members to tell you they are “not likely” to recommend your developer program to a friend or colleague. Ten on the right lets your developer program members tel you they are “very likely” to recommend your program. In your analysis you break the choice range into three sections:

  • Detractors – those who answer in the range of zero to six
  • Passives – those who answer in the range of seven to eight
  • Promoters- those who answer in the range of nine to ten

To calculate the Net Promoter Score you will first calculate the percent of program members who are detractors and those who are promoters. To get your final Net Promoter Score you subtract the percentage of detractors from the percent who are promoters. Note: those members who are categorized as passives are included in the total number of respondents that is used to calculate the percentages of promoters and detractors and have an effect of moving the NPS towards zero.

Intel NPS Calculation

Using NPS and Additional Feedback to Improve Your Program

Scott Apeland went on to detail how Intel’s developer relation team takes the NPS score and additional developer member feedback from developer members who would and would not recommend the program to their friends and colleagues. Using the results they create an action plan, execute the plan, measure NPS again, gather newer feedback, and evolve the program. NPS is just one part of a complete developer program success measurement regimen.

Thank you Scott for a great keynote presentation.  DevRelate members (it’s free to join) will find the Evans Data Developer Relations Conference presentations on the DevRelate site.

What Satisfaction Measurements do you use for your Developer Relations Program?

Send me an email if you have additional satisfaction measurements that you use for your developer relations program. I would also love to hear if you use NPS as part of your program success measurements.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Assessing a Bad Developer Program – Webinar links and information

Today and tomorrow I am presenting the April 2017 DevRelate webinar “Assessing a Bad Developer Program Site and Prescribing Fixes to Rescue It“. This companion blog post contains links to resources and additional information covered in the webinar presentation. This post will be updated with additional information throughout the week as the five webinar sessions take place. Bookmark this post and come back for additional links.

Assess Last Slide

Example Bad Developer Program Site

Eureka Digital Works (a fictitious company) – used as an example of a developer site with multiple bad practices – http://www.eurekadigitalworks.com/

 

Smells

  • Code Smells – quoting Martin Fowler, author of “Refactoring, Improving the Design of Existing Code“, “a code smell is a surface indication that usually corresponds to a deeper problem in the system”.
  • Developer Program Smells – this is my term for developer community sites and developer relations programs that exhibit less than the best practices you will find on other sites. These smells highlight the opposite of what global developers tell Evans Data about those things that are most important in a program and community. You’ll find complete coverage of developer findings in our Developer Marketing and Developer Relations Program annual surveys

 

DevRelate blog posts related to Best Practices for a Developer Program

Resources

Evans Data Tactical Marketing Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign.
  • Developer Relations Survey 2017 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program.

 

What to do if your Developer Relations Program Needs Help?

Send me an email if your developer relations program has some of these bad smells. We can help you to bring your outreach to world class levels with Evans Data primary research, , competitive benchmarking / awareness tracking,  discovering developer personas specific to your technologydeveloper program workshops/assessments and more. You can also contact the Evans Data Sales team to find out more about our strategic reports and services.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Software Developers Getting Younger, More Gender Diverse

In the recently released Evans Data Developer Marketing 2017 survey report, the median age of today’s software developers has decreased overall on a worldwide basis and the number of women developers has increased. “There has been a concerted effort among major industry leaders to reach out to women in the science and technology innovation fields and encourage them to participate”, said Janel Garvin, CEO of Evans Data. “That effort is really paying off.”

The overall age decline is largely due to an increase in younger Latin American developers, where the median age is now 35 as well as to the APAC region where the median age is 34. Developers in the EMEA region, typically the oldest developers have also gotten younger with a median age of 40 – down from 42 last year. The median age of developers in North America remained steady at 39.

The real change that has been occurring is the rise in number of women developers. That number has quadrupled in the last ten years, with sharp increases over the last few years. Today more than a quarter of all developers are women. It’s interesting to note that much of the growth in female developers is happening in the APAC region.

dDevMrkting17-Centered

Back in November, I wrote a blog post, Top 10 Developer Relations Outreach Tips for Women in Computing, to encourage developer relations programs to reach out and encourage more women to enter computer and technology fields. That blog post included links to many resources and organizations that can help your developer outreach program. The many company, university and organizational efforts are helping to prepare women for entry into our industry. The results are showing positive signs with an increase in Women in Computing. The Evans Data developer research is also seeing the positive outcomes for Women in Computing.

Hidden Figures

Last year saw the release of the movie, Hidden Figures, “the story of a team of African-American women mathematicians who served a vital role in NASA during the early years of the US space program.” The movie, released on December 25, 2016, starred Taraji P. Henson as Katherine G. Johnson, Octavia Spencer as Dorothy Vaughan, and Janelle Monáe as Mary Jackson. You can watch a NASA video about the movie and listen to some of the cast and crew discuss the contributions of the team. In 2015, at age 97, President Obama awarded Katherine Johnson the Presidential Medal of Freedom, America’s highest civilian honor. NASA has a series of articles and videos titled, “From Hidden Figures to Modern Figures“. Former NASA Administrator Charles Bolden said: “Embracing diversity and inclusion is how we as a nation will take the next giant leap in exploration.”

While we see continued improvements in computer industry gender, diversity and inclusion, most technology companies and organizations will agree that there is much more work to be done. Here are a few recent articles and interviews showing that more work is required. Developer Relations outreach can help in many ways including within our industry and also by helping educational outreach at all levels.

 

Developer Marketing Survey 2017 Report

The Evans Data Developer Marketing Survey 2017 Report is the 19th annual survey of developers focusing on developer demographics, psychographics, and tactical marketing approaches and methods. It is designed for professional marketers and also covers Developers Purchasing Authority, Outreach, Motivations and Influences, Trade shows, Social Media, and other forms of marketing.