Guy Kawasaki’s “Art of Social Media” – time to amp up your Developer Relations social media outreach

It was an honor and privilege to listen to Guy Kawasaki speak at the recent Santa Cruz New Tech Meetup on Wednesday, November 2 at the Hotel Paradox. Evans Data‘s offices are just down the street, so several of our team walked a few minutes to the hotel. Guy, who is now a Santa Cruz county resident, gave a great presentation, “The Art of Social Media” (co-authored with Peg Fitzpatrick) using his “10/20/30 rule of Powerpoint” format. The 10/20/30 rule is 10 slides, 20 minutes and 30 point font. While Guy went longer than 20 minutes, he finished soon enough that I had time to drive home and still catch the 10th inning of the World Series Game 7 Chicago Cubs win (thanks to the rain delay between the 9th and 10th inning).

Guy Kawasaki - Rules for Revolutionaries       Guy Kawasaki - Art of Social Media

Guy Kawasaki – Best Evangelist on the Planet

I first met Guy Kawasaki back in 1984 when he and Alain Rossman brought the first Macintosh computer down to the Softsel Computer Products (now Merisel) offices in Los Angeles. They gave us the Mac so that we could help get software into computer stores as fast as possible (Softsel was a major software distributor in the early days of the PC business). Who remembers that there were these brick and mortal stores that sold computers and software, some only sold software (Software Centers International, Egghead Software, etc). While I was at Borland, we had Guy Kawasaki give a keynote at one of our annual developer conferences (Guy noted that I was the first person wearing shorts and a tie dye t-shirt to introduce him) where he talked about his book “Rules for Revolutionaries” (co-authored with Michele Moreno). I have rule 5, “Make Evangelists and not Sales” on a slide in many of presentations (every developer evangelist should read and re-read this book periodically).

Guy’s “The Art of Social Media” includes the following topics (note: while Guy uses 10 slides in his presentations, there are 12 chapters in the book):

  1. How to Optimize your Profile
  2. How to Feed the Content Monster
  3. How to Perfect Your Posts
  4. How to Respond to Comments
  5. How to Integrate Social Media and Blogging
  6. How to Get More Followers
  7. How to Socialize Events
  8. How to Run Google+ Hangouts On Air
  9. How to Rock a Twitter Chat
  10. How to Avoid Looking Clueless
  11. How to Optimize for Individual Platforms
  12. How to Put Everything Together

A great companion resource for Developer Relations professionals and Social Media power users is available on Peg Fitzpatrick’s site – “The Art of Social Media Apps and Services Resource List“. There is also an awesome “Art of Social Media” presentation video by Guy and Peg that is linked from the Artof.social site.

Optimizing my Profile on my Social Sites

Guy Kawasaki in Santa Cruz

After the Cubs won the world series, I went to my computer and used Guy’s advice to update the images on my social sites. In his presentation he talked about “Building a Foundation” by optimizing your photo and profile. Step 1: Guy advises everyone to set your Avatar to a well lit picture and focus on your Face (look at the avatar and ask yourself if you think people will say this person is likable, trustworthy and competent), be Asymetrical (offset your face in the photo). Step 2: take a look at your cover photo (most social sites allow you to have a top of page background photo) and make sure it tells your story and not showcase pictures of your pets (for example). I did just what Guy advised and now my social sites have updated avatars and background photos. You can see my updated Facebook technology page at https://www.facebook.com/davidi99/ (where I post developer and development focused news and articles). Thanks for the tips Guy 😀

davidi99 new facebook page bitmaps

 

Developer Relations Professionals – Guy and David I can help You!

Guy gives presentations all over the planet. Guy speaks at developer, vendor and industry conferences. If you are interested in finding out more information, you can visit Guy’s web site. Check out his books. David I note: I am not Guy’s agent. I am just a fan!

I also present at many conferences and I am ready to help your developer relations program in every way.

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99

 

 

 

Social Media Posts for your DevRel Program – when to post?

Evans Data and DevRelate have several social media accounts on Twitter, LinkedIn, Facebook and Google+. I also professionally post developer and DevRel program news, blogs and articles on my Twitter, LinkedIn, Facebook and Google+ pages. I use Buffer as my developer social media tool. When scheduling social media posts, I have the option to post now, add to my queue and schedule at a specific date and time. Depending on the item I am posting, I sometimes choose to post the link and text several times for different global regions and time zones. I’ve listened to Guy Kawasaki (former Apple Macintosh developer relations evangelist and multiple book author) talk about how he uses social media. Guy is coming to Santa Cruz on November 2 to speak at the Santa Cruz New Tech MeetUp. Sara Isenberg, the editor of Santa Cruz Tech Beat site and newsletter, posted a recent Jan Jones interview with Guy Kawasaki.

Guy Kawasaki Social Media Posts

Guy Kawasaki and Social Media Posts

There are two questions you should definitely read in the Santa Cruz Tech Beat article. Guy Kawasaki talks about the importance of reaching as many people as possible. Guy often posts links at several different times to reach audiences who read their social feeds at different times. He relates social posting to television and cable news cycles. He often mentions that NPR repeats important shows every 4 to 6 hours. Guy reminds us that social media is one of your most important marketing vehicles. You can read the complete interview titled “Q&A: Wit and wisdom of Guy Kawasaki on display at “The Art of Social Media – November Tech MeetUp”.

When to social post your DevRel program news?

There are many articles about when you should schedule Social Media posts for your DevRel Program. Evans Data Corporation global developer research reports identify 4 main global regions: North America (NorAm), Europe Middle East Africa (EMEA), Asia Pacific (APAC) and Latin America (LatAm). Some DevRel programs also slice and dice global regions into other groupings, for example BRICS (Brazil, Russia, India, China and South Africa). If I think that an interesting developer article is specifically focused on developers in EMEA, then I will schedule my post to appear in the early afternoon GMT and CET (Central Europe Time). If the developer topic will be of interest to all developers, I will schedule the social posts to hit the four main regions in their early afternoon time slots.

Buffer analyzed 4.8 million tweets by users of their app. Their summary showed that the most popular time to tweet was between 12noon and 1pm local time. The data also showed that most tweets were posted between 11am and 1pm local time. Hootsuite reported that “the best times are between 1 p.m. and 3 p.m.” on work days. Huffington Post reported that you should post between 12noon and 5pm to get the maximum number of retweets, post at 12 p.m. and 5 p.m. I post articles and repeats on weekdays and weekends. Developers never stop working, reading and thinking. I often post future looking and tech FYI article links on the weekends.

Social Media Posts – Information and Links

Here are a few links to articles and resources about scheduling your social posts for maximum attention.

Social Media Posts – Your tools and times?

What social media sites do you use for your Developer Relations social marketing? What software and services do you use for social media? When do you post? Send me an email and let me know what you are using and doing. davidi@evansdata.com

DevRelate blog about my Developer Relations Tools of the Trade