Next Week: Evans Data Developer Relations Conference 2018 – Guy Kawasaki, live focus group and more

There’s less than a week until the start of the 14th Annual Evans Data Developer Relations Conference in Palo Alto California (March 25-27). With 6 keynote speakers, break out sessions, workshops, a Sunday boot camp, round table discussions and loads of time for networking, this year’s conference will be a spectacular opportunity to move your developer program to higher levels of success. There are only a few seats left for this one of a kind conference focused on developer relations best practices, developer program excellence and optimal developer outreach.

Reserve one of the final seats!

Here are a few of the “can’t miss” things that are happening during the conference.

Keynote Speakers

Janel GarvinEvans Data Corp – Founder and CEO
Hot Topics in Software Development 2018
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.

Paul CutsingerAmazon – Head of Alexa Voice Design Education
Anatomy of an Amazon Alexa Evangelist
Who are they? What makes them tick? What do they accomplish? In this session, you’ll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.

Jonas JacobiIBM – Head of Developer Advocacy, Worldwide
IBM and The Developer Economy
Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.

Guy KawasakiCanva – Chief Evangelist
Developer Relations “Fireside” Chat
David Intersimone (“David I”), Evans Data’s Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They’ll also take questions from conference attendees. Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.

Roger ChandlerIntel – Vice President & General Manager, Developer Programs & Initiatives
Co-Designing the Future with the Developer Ecosystem
For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.

Sam RamjiGoogle – Vice President of Product Management for Google Cloud Platform
Open, cloudy, platform-shaped: developer relations for a new normal
Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we’ve learned at Google on the journey we all are on to the future of Dev Rel.

Expert Panel, Round Table Discussions, Live On-Stage Developer Focus Group

Future Directions for Developer Relations and Developer Technologies
Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Panelists:
Michael AgliettiThingWorx – VP of Developer Relations
Mithun DharHERE – General Manager Developer Relations (Evangelism, Marketing, Engineering, and Product Management)
JJ KassDropbox – Head of Developer Programs
Andrew LeeAirbnb – Business Development and Developer Relations
Lothar SchubertGE Digital – Director, Developer Relations

Hot Topic Round Table Discussions

Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.

Live Onstage Developer Focus Group – This is your chance to ask developers what you want to know – a panel of developers answer the questions you submit.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities

Workshops

Kristen SchevenAngelHack – Chief Marketing Officer
Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Michael RasalanEvans Data – Director of Research
Benchmarking Developer Program Offerings and Quantifying User Satisfaction
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Yolanda Fintschenko, Ph.D.Fixate IO – Co-Founder and Chris RileyFixate IO – Co-Founder
The A to Z of Practitioner Content Marketing
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.

Matt SchmidtDZone – President
Building the Ideal Developer Community
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Breakout Sessions

Cliff SimpkinsMicrosoft – Director, Azure Developer Marketing
Virtual Event ROI: Experiments and Learnings 

Larry McDonoughVMware – Director, Product Management
Beyond the Portal: An Innovative Developer Engagement Approach

Desiree MotamediFacebook – Head of Developer Product Marketing
Developers and the Future of Technology

Mike GueretteRed Hat – Global Developer Program Manager
Starting a Developer Program Begins with Data

Lothar SchubertGE Digital – Director, Developer Relations / Product Marketing
Building Sticky Relationships with Developer Experiences

Marie HuweDocuSign – VP, Developer Programs and Evangelism
Developer Market Segmentation: Who are developers and what do they want?

Kris ChantSalesforce – Developer Relations Director
Using Community to Grow your Developer Program

Scott BurnellFord Motor Company – Global Lead, Business Development & Partner Management
WIIFM?

Michelle LittleEvans Data Corp – Analyst
Digging Deeper: Understanding Developer Motivations.

Julie AndersonHP Inc. – Developer Outreach Program Manager
Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc.

Sunday Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Boot Camp Faculty:

David Intersimone “David I” – Evans Data Corp – Vice President of Developer Communities
Michael Rasalan – Evans Data Corp – Director of Research
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Michael Aglietti – ThingWorx – VP Developer Programs

Date: Sunday March 25, 2018
Time: 9am – 5:00pm

https://evansdata.com/drc/2018/bootcamp.php

 

Learn the “Secret Sauce” of Developer Relations Programs – Webinar Info and Links

As part of my DevRelate webinar presentation, “Learn the Secret Sauce of Developer Relations Programs“, I am providing the links to the secret sauce info for the developer relations programs, highlighted features and other resources that I used in this week’s webinar. As I mention in the webinar, Evans’s Data Tactical Marketing – Developer Marketing and Developer Relations Programs – developer research reports and Developer Program Assessments are based on the years of Evans Data Developer Marketing and Developer Relations Program research, developers tell our clients that they care about many factors in a program and its outreach. I’ve created a long form checklist to do in-depth evaluations of Developer Programs. To get started I use my subset “At-a-Glance” checklist to do a quick evaluation program offerings. The long form checklist and quick check relate directly align with the results of our primary developer research.

Evans Data Tactical Marketing Reports

You can find the table of contents and a few sample pages from each report on the pages linked below. Contact our salesx team if you want to purchase the reports. The release schedule for all of our 2017 research reports can be found at https://evansdata.com/reports/release_schedule.php

 

At-a Glance Checklist – “Quick Look”

My “At-a-Glance” checklist is the starting point for a quick look that I take when exploring a developer relations program. The items I look for include:

  • SDK(s) / API(s)
  • Programming languages
  • Code / Samples Repository
  • Platforms / OS supported
  • Content / Knowledge
  • Social Networks / Blogs
  • Answers
  • Forums / Newsgroups
  • Spoken languages
  • Developer Support
  • Events / Activities
  • Developer Program Cost

Developer Program Spotlights

Here are links to the five programs that I spotlight in this webinar. I will add additional links during the week.

AngelHack’s Tips and Tricks for Successful Hackathons

AngelHack is this year’s sponsor of the Evans Data Developer Relations Conference 2017 Boot Camp. Here are some tips and tricks that they’ve provided for holding and participating in successful hackathons.

Secret Sauce Info

Email me if you need additional help, links, tools, info

I will keep updating this blog post throughout the week. If you have tools, links and other resources to add, send me an email. If you would like me to work on a Developer Program Spotlight for your program, contact me via email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/