by David I | Feb 23, 2018 | Developer Relations, Evans Data |
The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
The boot camp takes place on the Sunday before the two day 14th Annual Evans Data Developer Relations Conference.
New Interactive Workshops!
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Benefits of attending the Boot Camp
- Grow your developer community with the right members
- Use best practices to drive business success
- Reduce your DevRel costs and Increased your Program’s Scalability
- Improve developer experiences on your Community site
- Leverage developers to increase business value
- Satisfy developer pain points
Boot Camp sessions
- Program Strategy, Getting Buy-In and Framework for Success
- Essential Developer Program Basics
- Know Your Developers: Developer Personas and Segmentation
- Crafting a Win-Win-Win Strategy for your Developer Program
- Best Practices for Successful Developer Relations Programs
- Effectively Communicating with Developers
by David I | Sep 28, 2017 | APIs, DevRelate, Webinar |
There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.
This blog post contains information and links for the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
The Ten Success Factors
- Provide the 4 T’s – Tools/SDKs, Technical Information, Technical Support, Training
- Give Developers a “Runway” – your developer members lead times are often as long as your engineers development time
- Prepare your Partners – you’ll need your technology, training, consulting, MVPs and through leaders ready for your releases
- Version & Deprecation Reality – developers cannot always move quickly to the latest version or react to deprecated APIs
- Developers Love Videos – developers learn new technologies, programming steps, how to use a product
- Understand your Developers – your developers are real people and not stereotypes
- Show Quantifiable Benefits – give measures of improved code quality, increased productivity, business/financial possibilities
- Compelling Marketing Tools – use developer speak (not marketing/sales speak) in your technical newsletters, engineering blogs, testimonials
- Developer Success Stories – show how developers architect solutions, list the tools/methods used, provide learned tips, tricks and traps
- Handle Bad News Well – if you have to shut down an API/Service provide advanced notice and transition/migration plans
The Twelve C’s
Remember to keep in mind the twelve C’s when you are using the top ten success factors.
- Community
- Content
- Code
- Communication
- Collaboration
- Contests
- Champions
- Conversations
- Cooperation
- Contribution
- Certification
- Celebration
For more on the twelve C’s check out my abridged version blog post. I bet you have additional C’s that are on your list!
by David I | Sep 11, 2017 | Developer Marketing, Developer Relations, DevRelate, Webinar |
Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool? What motivates them to recommend and/or buy a technology, tool, framework, etc.?
The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for. Knowing what the primary influences are in the developer world is critical.
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.
In this DevRelate webinar, you’ll learn about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.
Agenda
- Developer adoption motivations
- Developer recommendation/purchase motivations
- Aspects of successful API adoption
- API Features and Developer Marketing Best Practices
- Q&A
Dates/Times
Thursday, September 28, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing Friday, September 29) | 10am AEST (Sydney Friday, September 29)
Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6630659132606705922
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
by David I | Aug 29, 2017 | Conference, Developer Marketing, Developer Relations, DevRelate |
I am a speaker at the API World 2017 conference taking place in San Jose California September 23-28, 2017. The Conference, run by DevNetwork, is the world’s largest vendor-neutral API conference and expo, organizing the API Economy. API World is dedicated to the mission to be independent and facilitate connections, knowledge, trust and business within the developer community of API providers and consumers.
Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program
My talk takes place on Wednesday, September 27 from 11:00am – 11:50am. I am part of the API World API Marketing track during the conference.
Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool? What motivates them to buy?
The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for. Knowing what the primary influences are in the developer world is critical.
There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.
In this API World session, you’ll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.
Evans Data Tactical Marketing Reports
In creating my API World talk I will be using developer focused research that is included in this year’s Evans Data “Developer Marketing Survey 2017” and “Developer Relations Survey 2017“.
Stop by and Say Hello
During API World, I will also be roaming around the conference and exhibit hall. It will be awesome to see all of the companies that are providing APIs for developers to use. If you have time, stop by my talk and say hello.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Jul 28, 2017 | DevRelate, Webinar |
A few weeks ago, I attended an online webinar presentation as an attendee. I really enjoy watching other webinars to learn about the topic and to also look for additional presentation tips, tricks and things to avoid. While I was watching the webinar, I was reminded of several tips for giving an online presentation.
- Turn off all desktop notifications, background apps, calendar alerts, Skype, Slack channels, Email clients, etc. No one wants to see your popups appear and you really don’t want attendees to read them and/or screen grab them.
- Use multiple monitors (at least two): Have one monitor (1920×1080) for the full screen presentation of your content, code, pages and desktop. Remember to use larger mono-spaced fonts for your source code. Use additional monitors for keeping track of the webinar, attendee list, Q&A, chat window, etc.
- Avoid the use of talking head webcams. Show more code, screens and content. Show a picture of the presenter or presenters at the beginning.. I’ve seen effective use of a webcam at the beginning of an online event to say a quick hello and let everyone see you live. During Q&A time, show content, web pages and other information related to the answer. If you want to say a quick goodbye, turn your webcam right at the end.
- Use great microphones, a sound mixer and a quiet room to have awesome audio for the webinar. If you are alone, monitor your presentation on a separate machine to hear and see the presentation coming from the webinar server (practice doing this so that you can handle the resulting Internet delay).
For additional tips – see my other blog post about presentation things I have learned for additional tips – “Most Everything I learned about presenting I learned from Jerry Weissman“.
Do you have other quick tips for giving online presentations?
If you have tips, tricks and pitfalls you’ve learned from your online presentations, send me an email with what works best for you and what to avoid. I can always improve my own webinars and online videos.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
