Internal Evangelism and Enablement to Support your Developer Program – Webinar Info & Links

This blog post includes additional information and links used in this week’s DevRelate Webinar “Internal Evangelism and Enablement to Support your Developer Program“. Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts. To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts. This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.

The information and ideas contained in this webinar come from years of evangelism experience and also feedback from multiple Developer Relations professionals who are DevRelate members.

Topics Covered in this webinar

  • The Value of Internal Evangelism
  • Internal Community Newsletter
  • Events “Tag Along”
  • Trip Reports
  • Pictures/Stories on the Office Walls
  • Internal Webinars/Briefings/Lunches/Calls
  • Awards Voted by Employees/Stakeholders
  • Employees as Community Members
  • Community Member Advisory Board
  • Encourage Top Members to Visit
  • Internal Dashboards/Channels/Systems

 

If you have additional ways that you do internal evangelism inside your company, send them along to David I for inclusion in this blog post.

 

14th Annual DevRel Conference March 26-27, 2018 – Palo Alto, CA

Two full days of sessions, round tables, workshops and networking events. Join top developer program managers as they share insights from some of the most successful programs in the industry including: GE, Oracle, RedHat, DocuSign, Ford and leading keynotes from IBM, Intel, Google and Guy Kawasaki join Janel Garvin, CEO of Evans Data Corp.

 

Developer Relations Boot Camp – Sunday March 25, 2018

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

  • Grow your developer community with the right members
  • Use best practices to drive business success
  • Reduce your DevRel costs and Increased your Program’s Scalability
  • Improve developer experiences on your Community site
  • Leverage developers to increase business value
  • Satisfy developer pain points

 

Boot Camp sessions

  • Program Strategy, Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers: Developer Personas and Segmentation
  • Crafting a Win-Win-Win Strategy for your Developer Program
  • Best Practices for Successful Developer Relations Programs
  • Effectively Communicating with Developers

 

Evans Data Developer Relations Boot Camp – Sunday March 25, 2018 – Palo Alto, CA

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

The boot camp takes place on the Sunday before the two day 14th Annual Evans Data Developer Relations Conference.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

  • Grow your developer community with the right members
  • Use best practices to drive business success
  • Reduce your DevRel costs and Increased your Program’s Scalability
  • Improve developer experiences on your Community site
  • Leverage developers to increase business value
  • Satisfy developer pain points

 

Boot Camp sessions

  • Program Strategy, Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers: Developer Personas and Segmentation
  • Crafting a Win-Win-Win Strategy for your Developer Program
  • Best Practices for Successful Developer Relations Programs
  • Effectively Communicating with Developers

 

Developer Relations Boot Camp

 

DRC 2017 Boot Camp – Best Practices from attendees

During one of the Evans Data 13th Annual Developer Relations Conference Sunday Boot Camp sessions on Best Practices (featuring developer programs and features from boot camp attendees), three specific developer program sites were called out by several of the attendees. In addition, we also had the opportunity to have two of our Boot Camp faculty members on hand to talk more about their developer programs, sites and features.

 

Ford Developer Program

Scott Burnell, Ford Motor Company Global Lead, Business Development & Partner Management, spent a few minutes talking about the Ford Developer Program and took questions from the attendees. Scott covered several of the Ford developer program offerings including:

  • SYNC® AppLink™ – AppLink is a suite of APIs that provide the ability for mobile developers to extend the command and control of a mobile application to the in-vehicle Human Machine Interface (HMI).

Ford Sync

  • Smart Device Link (SDL) – an open-source POSIX-compliant technology platform on which the Ford AppLink product is built and allows it to communicate between applications running on a mobile device and our SYNC in-vehicle software.
    • https://developer.ford.com/pages/sdl
    • POSIX-compliant technology platform
    • Deploy to Linux, QNX, or other popular embedded operating systems
    • Communicate with any mobile device OS such as iOS or Android.
  • OpenXC – a non-production open source interface, designed to attract top developers to experiment with DIY projects in Ford vehicles (with or without SYNC).
Ford TDK

Ford TDK

 

 

ThingWorx Developer Program

Michael Aglietti, VP of Developer Programs at ThingWorx, got up next and spent a few minutes going over the ThingWorx developer program, specific aspects that are unique to an IoT company and took questions from the attendees. Michael covered some of the ThingWorx offerings including:

  • “Begin Your IoT Journey”
  • Program is focused to help developers:
    • Make – ThingWorx allows you to connect anything and everything including devices, sensors, and systems.  By leveraging the power of the platform, you can quickly build impactful solutions.
    • Analyze – You do not have to be a data scientist to produce insights as if you were one. Leverage our platform to derive meaningful insights from your data.
    • Code – Use the ThingWorx development tools and API’s to quickly connect devices and build secure applications. Leverage existing systems and device clouds for ultimate flexibility.

Thingworks Make Analyze Code

  • REST APIs – Quick starts, How To’s, Cheat Sheets
  • SDKs for Java, .NET, C, iOS, Android
  • Edge Micro Server (EMS) – Raspberry Pi
  • Marketplace – The ThingWorx Marketplace gives you easy access to everything you need to build and run your ThingWorx based IoT application: From extensions and apps that can be downloaded and integrated directly into your ThingWorx application to partners that can help you build your IoT solution or offer certified and compatible products that work with it.

ThingWorx Analytics

 

Three Developer Programs attendees said had great Documentation Best Practices

Several of the boot camp attendees mentioned the following three developer programs saying they had great documentation for developers.

slack_api_logo Twilio Mark - Red Stripe Logo (blue)

 

Thank You AngelHack, Boot Camp Faculty, Product Marketing Panelists and Attendees

A big thanks to AngelHack for sponsoring this year’s Evans Data Developer Relations Boot Camp. Two big thank you(s) to Scott (from Ford) and Michael (from ThingWorx). And finally, massive thank you(s) to all of our great boot camp attendees for your participation and your feedback surveys. With your help we will continue to evolve the boot camp day to meet your needs. I hope we see you again next year!

David I - Developer Relations Conference

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

DevRel Boot Camp – Sunday, March 26, 2017 – Palo Alto, CA

Are you starting a Developer Relations program for your company? Are you looking to take an existing Developer Outreach program to the next level? Do you need to quickly ramp up your team’s skills in a one day tactical workshop? I have the answers for these and your other Developer Relations questions! Come to our Developer Relations Boot Camp at the Crowne Plaza Hotel in Palo Alto on Sunday March 26, 2017. Leveraging Evans Data’s years of primary, developer focused research and best practices, we’ve created a tight, one day workshop that is powered by an experienced faculty and developer marketing industry experts.

Developer Relations Boot Camp

Developer Relations Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a concrete foundation to build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

You will also have time to network with the faculty, panel members and with other Boot Camp attendees throughout the day. Bring your questions, problems, successes , and challenges to share with us all. The Boot Camp faculty will include developer relations program best practices and results of Evans Data research in all of the sessions. We also want you to share your experiences as well.

David I in Polo colored    Scott-Burnell

Boot Camp Faculty

  • David Intersimone “David I” – Vice President of Developer Communities, Evans Data
  • Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
  • Michael Aglietti – VP Developer Programs at ThingWorx
  • Michael Rasalan – Director of Research, Evans Data
  • Program Marketing, PR, Social Media Expert Practitioner Panel

Agenda

  • Introduction and “Getting from the Why to the How”
  • Program Strategy – Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers – Understanding Your Target Market
  • Building a Robust Developer Community through Outreach
  • Program Marketing: Social, Blog, PR, etc. – Expert Media/Practitioner Panel
  • Creating Enduring Partnerships that Inspire Loyalty
  • Best Practice Examples of Existing Developer Relations Programs
  • Best Practices from Boot Camp Attendees
  • Final Comments, Q&A, Information Links and Next Steps

See the full agenda and session descriptions here: http://evansdata.com/drc/2017/bootcamp.php

Boot Camp Outcomes

The combination of an experienced Boot Camp faculty and Evans Data developer research will guide:

  • methodologies for obtaining and retaining buy in from management
  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • best practices and examples of thriving developer programs
  • the most effective means of reaching out to developers
  • how you can leverage social media to greatest effect

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

There are a Limited Number of Seats to Maximize your Learning

Don’t miss your chance to learn from the best at the Developer Relations Boot Camp! There are a limited number of seats in order to maximize your time with the faculty, experts and with boot camp attendees!

Register now to reserve your seat – http://evansdata.com/drc/2017/register.php

The Evans Data 2017
Boot Camp is sponsored by
AngelHack_400x400

If you would like more information about the Evans Data Boot Camp please send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/