by David I | Feb 5, 2018 | Conference, Developer Community, Developer Marketing, Developer Outreach, Developer Relations, DevRelate, Newsletter |
At the upcoming 14th Annual Evans Data Developer Relations Conference (DRC2018), Guy Kawasaki will participate in a “Fireside Chat” with David Intersimone “David I”. During the keynote, David I will ask Guy Kawasaki a series of questions covering developer relations best practice and experiences. They’ll also take questions from conference attendees. This keynote session will take place on Tuesday, March 27 at 11:15am at the Crowne Plaza Hotel in Palo Alto California.
Guy Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.
About Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Guy on Twitter: https://twitter.com/GuyKawasaki
Guy on LinkedIn: https://www.linkedin.com/in/guykawasaki/
Guy’s Website: https://guykawasaki.com/
About David Intersimone “David I”
David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer Relations. During David I’s forty-three years as a developer, development manager, developer community executive and chief evangelist, he has created a thriving global developer community, thousands of articles, videos and blog posts.
Before Embarcadero acquired the developer tools business from Borland Software, David spent more than 20 years with Borland in various evangelism, engineering, and development capacities, including creating the company’s developer relations program.
Today, David I shares his visions and insights as a pioneer in developer relations with program managers and directors through Evans Data’s Developer Program Advisory where he gives workshops, guidance and advice on program creation and enhancement and through the DevRelate Developer Program community website.
David I on Twitter: https://twitter.com/davidi99
David I on LinkedIn: https://www.linkedin.com/in/davidi99/
David I’s DevRelate blog: https://www.devrelate.com/blog/
Join us at the Evans Data 14th Annual Developer Relations Conference
The conference takes place on March 26 and 27, 2018 at the Crowne Plaza Hotel in Palo Alto California. There is also a Sunday, March 25 Developer Relations Bootcamp strategic workshop that provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
During the two day conference the keynotes, sessions and workshops will cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), and much more.
Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!
In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!
You’ll find additional Developer Relations Conference information, keynote presenters, speakers and conference schedule on the DRC2018 Web Site.
by David I | Feb 1, 2018 | Developer Relations, DevRelate, Newsletter, Webinar |
DevRelate Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program.
Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts.
To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts.
This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.
Dates/Times:
Tuesday, February 27, 2018
- 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
- 1pm Pacific Time, 3pm Central Time, 4pm Eastern Time
- 5pm Pacific Time, 7pm Central Time, 8pm Eastern Time, 9am Beijing (Wed, Feb 28), 12noon Sydney (Wed, Feb 28)
Thursday, March 1, 2018
- 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
- 10am Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm London, 7pm Frankfurt
This webinar takes place on several days and at multiple times.
Please register for the date and time that works best for you:
https://attendee.gotowebinar.com/rt/6662625237414693123
Agenda:
- The value of Internal Evangelism
- Where External Evangelism Meets Internal Evangelism
- Creating Enabling Internal Technologies and Systems for Use Beyond your DevRel Team
- Q&A
Who Should Attend:
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Presenter
David Intersimone “David I”, Vice President of Developer Communities
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar.
https://attendee.gotowebinar.com/rt/6662625237414693123
by David I | Oct 9, 2017 | DevRelate, Webinar |
Developer Marketing and Developer Relations team members often know and talk about the “Four T’s” (Tools/SDKs, Technical Content, Technical Support and Training/Certification) and the “Three C’s” (Community, Code and Content). Most developers know that “code is king”. But, for most of those focused on reaching out and working with developers, there are many more aspects of a great developer program beyond the aforementioned seven letters.
In the October 2017 DevRelate webinar, we’ll cover the “Twelve C’s” that are integral parts of a well-oiled developer program and community. Going beyond the traditional “Three C’s”, you’ll also learn more about communicating, collaborating, cooperating and celebrating with your developer community members. We’re sure you have additional C’s that you use and follow in your developer program and outreach. Bring your experiences to the webinar and we will discuss them during the Q&A at end of the webinar.
Agenda
- The Four T’s
- The First Three C’s
- The Next Nine C’s
- Q&A
Dates/Times
Tuesday, October 24, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, October 25) | 11am AEDT (Sydney Wednesday, October 25)
Thursday, October 26, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/3805218814647871746
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
by David I | Jul 11, 2017 | Developer Marketing, Developer Relations, DevRelate |
On the road to my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I am putting together background research and information about several high level aspects for each team member. In this blog post I am starting with a focus on education, skills and organizational reporting. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with. In subsequent blog posts I’ll drill down into roles, responsibilities, work done, audiences, metrics, ROI and other aspects.
Education
In looking at a wide range of Developer Marketing and Developer Relations practitioners active in the technology products, devices, platforms and services, I’ve found common characteristics, degree attainment, and focus areas. Of course there are many journeys that we take to get to a specific Developer Marketing and Developer Relations position. Do these educational backgrounds resonate with you and others you know?
- Developer Marketing: BA, BS, MA, MS, MBA and/or PhD in Marketing, Communications, Business Administration, Economics, Public Relations, Journalism, Computer Science, Software Engineering, International Business, Management, Finance, Creative Writing.
- Developer Relations: BA, BS, MA, MS and/or PhD in Computer Science, Software Engineering, Electrical Engineering, Computer Engineering, Mathematics.
Skills
In the wide array of skills and experiences, you can often find some of the following listed for Developer Marketing and Developer Relations team members. There can be a wide range of past experiences, job history and interest areas. Some differences can be traced to the industry, product, service, device, platform or other positions held by each member of the developer outreach team.
- Developer Marketing: Messaging, Writing, Demand Generation, Marketing Campaigns, Go To Market Strategies, Budgets, Branding, Social Media, Events, PR, AR, Advertising.
- Developer Relations: Programming, Public Speaking, Demonstrations, Webinars, Videos, Developer Advocacy/Evangelism, Technical Writing, Blogging.
Ideal Report To
Depending on the size and complexity of the company, products, services, devices, platforms and other technology areas, Developer Marketing and Developer Relations leaders and team members would ideally like to report to one (or more) of the following executive level members and organizations.
- Developer Marketing – report to the CMO as part of the Corporate Marketing organization.
- Developer Relations – report to the CTO and be part of the Software Engineering organization.
Are there other education, skills and organizational reporting aspects that you’ve experienced or found?
There is never a college degree, experience level, job history and organizational structure that fits neatly for all Developer Marketing and Developer Relations professionals in each industry and company for today’s software, devices, platforms and services world. In looking at my network of friends and job requirements postings, I’ve found any number of additional aspects that could be (should be) included. Send me an email with your own experiences and history and I’ll consider them for the upcoming DevRelate webinar in August.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
