David I presenting at API World: Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

I am a speaker at the API World 2017 conference taking place in San Jose California September 23-28, 2017. The Conference, run by DevNetwork, is the world’s largest vendor-neutral API conference and expo, organizing the API Economy. API World is dedicated to the mission to be independent and facilitate connections, knowledge, trust and business within the developer community of API providers and consumers.

Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

My talk takes place on Wednesday, September 27 from 11:00am – 11:50am. I am part of the API World API Marketing track during the conference.

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool? What motivates them to buy?

DRPInfographic2017

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for. Knowing what the primary influences are in the developer world is critical.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this API World session, you’ll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Evans Data Tactical Marketing Reports

In creating my API World talk I will be using developer focused research that is included in this year’s Evans Data “Developer Marketing Survey 2017” and “Developer Relations Survey 2017“.

Stop by and Say Hello

During API World, I will also be roaming around the conference and exhibit hall. It will be awesome to see all of the companies that are providing APIs for developers to use. If you have time, stop by my talk and say hello.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Developer Marketing & Developer Relations – Similarities & Differences – webinar info and links

This week I am presenting a DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, on Tuesday (August 8, 2017) and Thursday (August 10, 2017). This month’s webinar will focus on the background, education, roles, responsibilities, audiences, metrics, ROI and other aspects of developer marketing and developer relations team members. I will also cover how both teams work separately and together to create, manage and grow a developer ecosystem. This blog post contains links to additional resources and information covered in the webinar.

dDevMrkting17-Centered    DRPInfographic2017

 

Evans Data Tactical Marketing Reports

Developer Marketing Survey – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns, including:

  • What are the psychographics that compel developers?
  • What are the demographics of the typical developer?
  • What web sites and search engines do developers visit most?
  • How do contests and gamification fit in the mix?
  • What are the natural price points and pricing elasticity of dev tools?
  • What is the most powerful influencer for developers?
  • Which marketing methods do they like most?…Which do they hate?

Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.

 

Developer Programs Survey – This comprehensive study of software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program, including:

  • Which revenue model do developers prefer?
  • What are the most important features of a developer program?
  • For which elements of a program are developers willing to pay?
  • What motivates developers to share knowledge and experience on developer community websites?

Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions.

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Blog Posts with Additional Information and Resources

 

Developer Marketing Summit – September 19 & 20, 2017 – Burlingame, CA

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Don’t miss the first ever Developer Marketing Summit – sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry! Burlingame is very close to San Francisco International Airport. Developers are at once a unique target market and a diverse one. Learn from the experts at the top developer facing companies in the world! Go to the Developer Marketing Summit website for complete details including speakers, schedule and location.

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Developer Marketing and Developer Relations – Education, Skills, Reporting

On the road to my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I am putting together background research and information about several high level aspects for each team member. In this blog post I am starting with a focus on education, skills and organizational reporting. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with. In subsequent blog posts I’ll drill down into roles, responsibilities, work done, audiences, metrics, ROI and other aspects.

Education

In looking at a wide range of Developer Marketing and Developer Relations practitioners active in the technology products, devices, platforms and services, I’ve found common characteristics, degree attainment, and focus areas. Of course there are many journeys that we take to get to a specific Developer Marketing and Developer Relations position. Do these educational backgrounds resonate with you and others you know?

  • Developer Marketing: BA, BS, MA, MS, MBA and/or PhD in Marketing, Communications, Business Administration, Economics, Public Relations, Journalism, Computer Science, Software Engineering, International Business, Management, Finance, Creative Writing.
  • Developer Relations: BA, BS, MA, MS and/or PhD in Computer Science, Software Engineering, Electrical Engineering, Computer Engineering, Mathematics.

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Skills

In the wide array of skills and experiences, you can often find some of the following listed for Developer Marketing and Developer Relations team members. There can be a wide range of past experiences, job history and interest areas. Some differences can be traced to the industry, product, service, device, platform or other positions held by each member of the developer outreach team.

  • Developer Marketing:  Messaging, Writing, Demand Generation, Marketing Campaigns, Go To Market Strategies, Budgets, Branding, Social Media, Events, PR, AR, Advertising.
  • Developer Relations: Programming, Public Speaking, Demonstrations, Webinars, Videos, Developer Advocacy/Evangelism, Technical Writing, Blogging.

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Ideal Report To

Depending on the size and complexity of the company, products, services, devices, platforms and other technology areas, Developer Marketing and Developer Relations leaders and team members would ideally like to report to one (or more) of the following executive level members and organizations.

  • Developer Marketing – report to the CMO as part of the Corporate Marketing organization.
  • Developer Relations – report to the CTO and be part of the Software Engineering organization.

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Are there other education, skills and organizational reporting aspects that you’ve experienced or found?

There is never a college degree, experience level, job history and organizational structure that fits neatly for all Developer Marketing and Developer Relations professionals in each industry and company for today’s software, devices, platforms and services world. In looking at my network of friends and job requirements postings, I’ve found any number of additional aspects that could be (should be) included. Send me an email with your own experiences and history and I’ll consider them for the  upcoming DevRelate webinar in August.

 

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Webinar – August 8 & 10, 2017 – Developer Marketing & Developer Relations – Similarities & Differences

This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.

Agenda

  1. Developer Marketing and Developer Relations
  2. Team members: background, education, skills, reporting
  3. Roles, responsibilities, work done/shared
  4. Audience(s)
  5. Metrics and ROI
  6. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, August 8, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)

Thursday, August 10, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

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Assessing a Bad Developer Program – Webinar links and information

Today and tomorrow I am presenting the April 2017 DevRelate webinar “Assessing a Bad Developer Program Site and Prescribing Fixes to Rescue It“. This companion blog post contains links to resources and additional information covered in the webinar presentation. This post will be updated with additional information throughout the week as the five webinar sessions take place. Bookmark this post and come back for additional links.

Assess Last Slide

Example Bad Developer Program Site

Eureka Digital Works (a fictitious company) – used as an example of a developer site with multiple bad practices – http://www.eurekadigitalworks.com/

 

Smells

  • Code Smells – quoting Martin Fowler, author of “Refactoring, Improving the Design of Existing Code“, “a code smell is a surface indication that usually corresponds to a deeper problem in the system”.
  • Developer Program Smells – this is my term for developer community sites and developer relations programs that exhibit less than the best practices you will find on other sites. These smells highlight the opposite of what global developers tell Evans Data about those things that are most important in a program and community. You’ll find complete coverage of developer findings in our Developer Marketing and Developer Relations Program annual surveys

 

DevRelate blog posts related to Best Practices for a Developer Program

Resources

Evans Data Tactical Marketing Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign.
  • Developer Relations Survey 2017 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program.

 

What to do if your Developer Relations Program Needs Help?

Send me an email if your developer relations program has some of these bad smells. We can help you to bring your outreach to world class levels with Evans Data primary research, , competitive benchmarking / awareness tracking,  discovering developer personas specific to your technologydeveloper program workshops/assessments and more. You can also contact the Evans Data Sales team to find out more about our strategic reports and services.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/