The August DevRelate webinar, “How to Engage the Elusive Developer“, focuses on how you can find the widest developer audience for your product or service. This post includes additional information and links to supplement the presentation. Bookmark this page and come back during this week of webinar sessions for more details, ideas, web links and more.
Evans Data Developer Research
Developer Marketing Summit 2018 – Westin San Jose – September 17-18
Evans Data Press Releases
There are many Developer Relations Program features and best practices that have been covered in previous DevRelate webinars. Ensuring that you can provide the infrastructure for your team and community members is key to a feature rich and thriving developer outreach program. We often get asked questions about how to create a DevRel program and how to provide the systems to support it.
This webinar will present how you can use cloud based resources (many that are free) to run a “virtual” developer relations program using readily available services. During the webinar, you’ll learn how to provide a range of developer program features to meet the needs of your developer community members.
Features and Services covered in this webinar
- Content Sharing/Storage
- Webinars and Videos
- Questions & Answers
- Feature Requests
- Code Sample Repositories
- Meetings and User Groups
- and a whole lot more
- Developer Relations Program Features and Systems
- Cloud Services You Can Leverage (most for free)
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, May 15, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday May 16, 10am Sydney AEST Wednesday May 16)
Thursday, May 17, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
After registering, you will receive a confirmation email containing information about joining the webinar.
When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.
- Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
- Create the Event/Webinar – invite developers.
- Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
- Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
- Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
- Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
- Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
- Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
- Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
- Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.
Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.
This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).