Webinar March 14&16 – Developer Program Buy-In: How to get it, Keep it, and Measure Your Success
There are several business, organizational and industry related aspects that affect developer relations teams who have trouble getting budget or other resources for their developer outreach program. We hear from developer relations teams that one of their developer program buy-in challenges is that upper management and business units don’t perceive the importance of reaching out to developers in the first place.
To start or enhance your developer relations program, you’ll need to work with stakeholders inside your company and get their “buy in”, enumerating desired outcomes and creating the measurements (KPIs – Key Performance Indicators) of success.
Once you get buy-in, you’ll want to keep it by using ongoing reporting for agreed upon metrics that support the investment. These same metrics can also point to new investments in team members and developer relations program features.
Attracting and keeping members is also key to the success of your developer relations program. Active developers will help you promote your program to other developers. Developers also will give you valuable feedback that will improve the offerings of your company. Engaged developers will also help you create content becoming an extended member of your team.
This webinar will give you tips on how to build support within your organization, keep that support, measure your success and grow a thriving community of supportive developers.
Developer Program Buy-In Agenda
1) Developer Program Buy-In
2) How to Get Buy-In
3) How to Keep It
4) Measuring Your Success
5) Q&A
Webinar Dates/Times
The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US will be on Daylight/Summer time)
Tuesday, March 14, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Mar 15) | 11am AEDT (Sydney Mar 15)
Thursday, March 16, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
Register Now to Reserve your Seat!
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Webinar Registration Link
Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
