Webinar – Feb 22 & 23: Learn the “Secret Sauce” of Developer Relations Programs

To be competitive in today’s interconnected world, companies need to publish APIs and cultivate a developer community to access and use them. Fostering a vibrant developer community that uses your APIs and enhances your platform, service, and device is an essential aspect of today’s developer relations programs. Developer Relations programs use their own “Secret Sauce” to ensure that their program members stay engaged, educated, and empowered.

In my role as VP of Developer Communities at Evans Data, I explore the offerings of many developer relations programs. Using a subset of a larger developer program checklist, I quickly research a company’s developer relations program features, digital assets, SDKs/APIs, social outreach, activity flow and other aspects. This first step leads to a deeper investigation of the features and benefits of the developer program supported by the years of developer research data gathered by Evans Data.

For the DevRelate community and academy, I’m developing a series of developer relations program spotlights which highlight companies that are achieving high levels of business success and significant developer communities. These spotlights provide a high level overview of the program, core challenges, key differentiators and best practices that are being implemented.

Taking into account that each platform, device, service, framework, tool, and product can vary greatly when it comes to the secret sauce, the ultimate goal of these spotlight articles is to help advance developer program best practices, increase developer engagement, and enhance each company’s industry leadership.

This webinar takes a look at several Developer Relation Spotlights that are being developed. You can see more developer relations program presentations at the upcoming 13th Annual Evans Data Developer Relations Conference and Boot Camp on March 26-28, 2017 at the Crowne Plaza Hotel in Palo Alto California. Members of the DevRelate developer relations community and academy (it’s free to join) can also view presentation slide decks from the 2016 Developer Relations Conference.

Secret Sauce

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.

Wednesday, February 22, 2017

  • 7am PST (Santa Cruz) | 9am CST (Chicago) | 10am EST (New York) | 3pm GMT (London) | 4pm CET (Frankfurt)
  • 10am PST (Santa Cruz) | 12noon CST (Chicago) | 1pm EST (New York) | 6pm GMT (London) | 7pm CET (Frankfurt)
  • 5pm PST (Santa Cruz) | 9am CST (Beijing Feb 23) | 12noon AEDT (Sydney Feb 23)


Thursday, February 23, 2017

  • 7am PST (Santa Cruz) | 9am CST (Chicago) | 10am EST (New York) | 3pm GMT (London) |  4pm CET (Frankfurt)
  • 10am PST (Santa Cruz) | 12noon CST (Chicago) | 1pm EST (New York) | 6pm GMT (London) | 7pm CET (Frankfurt)
  • 1pm PST (Santa Cruz) | 3pm CST (Chicago) | 4pm EST (New York)

Register Now to Reserve your Seat!



  1. Introduction to the DevRelate Community
  2. Developer Program “At-a-Glance” Checklist
  3. Developer Relations Program Spotlights
  4. Evans Data Developer Relations Conference, March 26-28, 2017
  5. Q&A

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Webinar Registration Link

Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.
Register Now



David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/