Webinar – Feb 22 & 23: Learn the “Secret Sauce” of Developer Relations Programs

To be competitive in today’s interconnected world, companies need to publish APIs and cultivate a developer community to access and use them. Fostering a vibrant developer community that uses your APIs and enhances your platform, service, and device is an essential aspect of today’s developer relations programs. Developer Relations programs use their own “Secret Sauce” to ensure that their program members stay engaged, educated, and empowered.

In my role as VP of Developer Communities at Evans Data, I explore the offerings of many developer relations programs. Using a subset of a larger developer program checklist, I quickly research a company’s developer relations program features, digital assets, SDKs/APIs, social outreach, activity flow and other aspects. This first step leads to a deeper investigation of the features and benefits of the developer program supported by the years of developer research data gathered by Evans Data.

For the DevRelate community and academy, I’m developing a series of developer relations program spotlights which highlight companies that are achieving high levels of business success and significant developer communities. These spotlights provide a high level overview of the program, core challenges, key differentiators and best practices that are being implemented.

Taking into account that each platform, device, service, framework, tool, and product can vary greatly when it comes to the secret sauce, the ultimate goal of these spotlight articles is to help advance developer program best practices, increase developer engagement, and enhance each company’s industry leadership.

This webinar takes a look at several Developer Relation Spotlights that are being developed. You can see more developer relations program presentations at the upcoming 13th Annual Evans Data Developer Relations Conference and Boot Camp on March 26-28, 2017 at the Crowne Plaza Hotel in Palo Alto California. Members of the DevRelate developer relations community and academy (it’s free to join) can also view presentation slide decks from the 2016 Developer Relations Conference.

Secret Sauce

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.

Wednesday, February 22, 2017

  • 7am PST (Santa Cruz) | 9am CST (Chicago) | 10am EST (New York) | 3pm GMT (London) | 4pm CET (Frankfurt)
  • 10am PST (Santa Cruz) | 12noon CST (Chicago) | 1pm EST (New York) | 6pm GMT (London) | 7pm CET (Frankfurt)
  • 5pm PST (Santa Cruz) | 9am CST (Beijing Feb 23) | 12noon AEDT (Sydney Feb 23)

 

Thursday, February 23, 2017

  • 7am PST (Santa Cruz) | 9am CST (Chicago) | 10am EST (New York) | 3pm GMT (London) |  4pm CET (Frankfurt)
  • 10am PST (Santa Cruz) | 12noon CST (Chicago) | 1pm EST (New York) | 6pm GMT (London) | 7pm CET (Frankfurt)
  • 1pm PST (Santa Cruz) | 3pm CST (Chicago) | 4pm EST (New York)

Register Now to Reserve your Seat!

 

Agenda

  1. Introduction to the DevRelate Community
  2. Developer Program “At-a-Glance” Checklist
  3. Developer Relations Program Spotlights
  4. Evans Data Developer Relations Conference, March 26-28, 2017
  5. Q&A

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Webinar Registration Link

Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.
Register Now

 

Presenter

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

 

Guy Kawasaki to Deliver Keynote at Evans Data’s 13th Annual Developer Relations Conference

At this year’s Evans Data Developer Relations Conference, March 27 and 28, at the Crowne Plaza Hotel in Palo Alto California, attendees will hear from Guy Kawasaki, the world’s best developer evangelist. I first met Guy when the Macintosh computer was launched when he and Alain Rossmann delivered an early Mac to the company I was working for, Softsel Computer Products, in Los Angeles.

Guy Kawasaki developer evangelist

Guy and Alain carried the Mac on the plane in a bag (back then you did not have to take your computer out for screening before boarding the plane). They showed me the new computer, demonstrated the software and left it with me. Their goal at the time was to get as much Macintosh software into computer stores (yes, there were stores back them for hardware and software) as soon as possible. I remember taking the computer home over the weekend and with my brother-in-law Leigh, we played with and learned about the Mac. We first used Mac Basic to write some test programs and to peek and poke around the Mac’s memory. Then we used Digital Research’s CPM/68k and developer tools to do some additional testing.

I’ve had the distinct pleasure of introducing Guy as a keynote speaker at one of Borland’s (now called Embarcadero) developer conference. Guy often tells people that I’m the only one who has ever introduced him as a keynote speaker wearing shorts and a tie dye t-shirt. Welcome to Santa Cruz, Guy! At that developer conference, Guy spoke about his “Rules for Revolutionaries” with 10 rules taken from the book. I often use Rule #5, “Make Evangelists, Not Sales”,  in my evangelism talks to developer relations program professionals and software companies.

rules-for-revolutionaries   developer evangelist

I’ve heard Guy present more times that I can remember and I learn something new from him every time. After he spoke about his 10 tips for using Social Media (he and Peg Fitzpatrick are the authors of “The Art of Social Media“) at our local Santa Cruz New Tech Meetup, You can watch the Facebook Live replay. I went home and immediately updated all of my social sites avatars and background images.

Evans Data Press Release about Guy Kawasaki and the 13th Annual Developer Relations Conference

In a recent press release, Evans Data announced that Guy Kawasaki will be part of the keynote lineup of speakers for the 13th annual Developer Relations Conference on March 27-28, 2017 in Palo Alto, CA.

drcbanner1

“Over the past 13 years the Developer Relations Conference has been bringing together leading authorities on developer relations and developer ecosystem strategy to meet, forge partnerships, and exchange insights on developer ecosystem development,” said Janel Garvin, CEO of Evans Data Corp. “This year’s conference will be no exception and we’re delighted to be joined by legendary evangelist Guy Kawasaki for his keynote session on “The Art of Evangelism.”

If you’ve never had the pleasure of seeing Guy Kawasaki, currently the chief evangelist of Canva, live you should join us in Palo Alto at the end of March. If you need Guy’s keen developer evangelism insights to help you enhance your developer outreach program, you shouldn’t miss this opportunity to learn from Guy any many other world class developer relations program leaders, advocates and evangelists.

Register now for the Evans Data Developer Relations Conference. You can also register for the Sunday, all day, Developer Relations Boot Camp to kick start and accelerate your company’s developer outreach program.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Evans Data Developer Relations Conference 2017 – March 27-28 – Palo Alto, CA

The 13th annual Evans Data Developer Relations Conference (DRC2017) will take place on March 27 & 28 at the Crowne Plaza Hotel in Palo Alto California. This conference is an event unlike any other, where developer relations experts from leading companies in the software, hardware, telecom and web markets come together to discuss best practices and reveal the techniques behind their success! Topics will cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), and much more. Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!

Developer Relations Conference – Keynote Speakers

DRC2017 keynote speakers include:

Janel Garvin
CEO/Founder
Evans Data
Janel Garvin Developer Relations Conference Keynote Speaker
Guy Kawasaki
Chief Evangelist
Canva
Guy Kawasaki Developer Relations Conference Keynote Speaker
Willie M. Tejada
IBM Chief Developer Advocate
IBM Digital Business Group
Willie Tejada - IBM - Developer Relations Conference
Scott Apeland
Director Developer Program
Intel
Scott Apeland, Intel - Developer Relations Conference Keynote Speaker
Thomas Grassl
VP Global Head Developer Relations
SAP
Thomas Grassl SAP - Developer Relations Conference Keynote Speaker
Adam Rogal
Head of Engineering, Developer Platform
Uber
Adam Rogal Uber - Developer Relations Conference

 

Who will attend

Attendees come from global, enterprise and industry segments including registrants coming from the top software, hardware, telecom, cloud, IoT, device, brick & mortal, automotive, financial services, Internet and media companies. At the DRC2017 you will network with and learn from

  • VPs, CTOs, and CEOs
  • Business Development Managers & Directors
  • Managers & Directors of Developer Programs
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Technology & Developer Evangelists
  • Products Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Developer Relations Conference Registration is Now Open!

You can take advantage of the Super Early Bird registration pricing for yourself and members of your team. Registration details are available at https://evansdata.com/drc/2017/register.php

Conference Schedule-at-a-Glance

You can view the two days of keynote and breakout sessions on the schedule at a glance page. The session slots also include Hot Topic Roundtables, The Data Game and new for the 2017 conference – “Pitch your Program” Ignite Talks.

Have you ever been or given an Ignite Talk?  Ignite talks are 5 minute talks using 20 slides that advance every 15 seconds. Developer Relations Conference registrants can sign up on advance to take part in this fast paced session. You can find addition information and example ignite talks on the Ignite Talks web site. Presenters will be judged by conference attendees and will win prices.

 

Developer Relations Boot Camp – Sunday March 26 9am – 4:40pm

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

The combination of an experienced boot camp faculty and Evans Data developer research will guide:

  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • the most effective means of reaching out to them
  • how you can leverage social media to greatest effect.

 

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

You can register for the Boot Camp or add it to your developer relations conference registration – https://evansdata.com/drc/2017/register.php

 

See you next March!

David I - Developer Relations Conference
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99

 

 

The Evans Data Ecosystem for Developers and Developer Relations

As one of the new team members here at Evans Data Corporation (EDC), I needed to learn about our ecosystem of sites related to developers, developer research, developer relations professionals and development tools. I’m using this blog post to bring everyone up to date on the aspects of software development and developer research that are at the focus of Evans Data’s expertise and execution. If you care about software development, developers, APIs, development technologies, marketing to developers, selling to developers, becoming a better developer and sharing your favorite best practices and experiences with tools and technologies, check out the following web sites, tools and events that are part of the Evans Data ecosystem.

The Evans Data Ecosystem

Developer Research

Evans Data Corporation creates market research, market intelligence, and strategic planning in the software development industry. The market intelligence research is focused on all areas of development from software to hardware to mobility. Developers present a highly focused, highly technical and very influential segment of the software industry, and the need to keep a finger on the pulse of the development community is well understood by many manufacturers. Because of the nature of development and the quickly changing technologies that form their world, traditional market research and consulting services seldom achieve adequate results. Evans Data has in-depth and focused experience working with high-tech professionals, and specializes in conducting market research in the IT and development community. We are experts in analyzing technology trends and attitudes. We know how to speak the language and ask the right questions and more importantly, we can understand the answers.

Evans Data EcoSystem

Each bi-annual multi-client subscription includes:

  • Executive Summary
  • Results of two complete surveys done twice during the year – full reporting with color graphs, detailed tables and commentary.
  • PDF file of complete report and full rights to distribute anywhere within your company, anywhere in the world
  • Invitation to provide questions or content topics and shape the content of upcoming surveys

Companies that purchase a subscription receive a substantial discount (40 percent off the second volume) and also receive a number of additional benefits – which include, but are not limited to, the following: custom webinars, ability to influence follow on surveys and analyst support. Read more information about subscription holder benefits.

You can track the research reports release schedule for 2016 at http://www.evansdata.com/reports/release_schedule.php

 

Strategic research reports include:

 

Tactical research reports include:

 

Vertical research reports include:

 

Internet of Things

 

Custom research reports can also be conducted to your specifications. Before you commit to a major marketing campaign or a continuing product line strategy, wouldn’t you like to know how you’re plan will be received by real developers? The only way to be sure is to conduct quantifiable research with a significant number of programmers. Interviews are based on statistically significant sized samples within the time frame you need. Reports give thorough analysis to all questions and an overall summary.

Analytics Console

The Evans Data Analytics Console is a revolutionary breakthrough in data delivery. Providing seamless self-service developer intelligence on hundreds of software development subjects stemming from our semi-annual Global Development Survey. This user friendly Data Analytics Console allows you to dynamically view virtually limitless charts focused on developer demographics, firmographics, technology adoption and trends. With 26 built-in filters and on the fly data drill down, you can effortlessly dive deeper into particular data sets and instantly extract the developer insights most valuable to you.

Read more about the Evans Data Analytics Console

Watch a short Analytics Console demonstration video.

Developer Relations Conference

The Evans Data Developer Relations Conference (DRC) is an event unlike any other. Developer relations experts from leading companies in the software, telecom and web markets come together to discuss best practices and reveal the techniques behind their success! During the conference attendees hear keynote presentations from top industry leaders. Breakout sessions are presented by developer professionals from leading software, hardware, platform and services companies. During the two day conference you’ll have ample time to network with other developer relations professionals.

The breakout sessions cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), to the technical side (tools used, technology platform leveraged, APIs supported, etc) and much more. Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!

On the Sunday before the two day conference we hold a developer relations Boot Camp that provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community. The Boot Camp also includes careful consideration regarding the reasons why developers seek out and contribute to developer programs, the most effective means of reaching out to them, and how you can leverage social media to greatest effect.

Evans Data 12th annual Developer Relations Conference 2016 site – http://www.evansdata.com/drc/2016/

Save the dates for the 13th annual Evans Data Developer Relations Conference, Palo Alto, CA, USA – March 26-28, 2017.

DevRelate – Community for Developer Relations Professionals

DevRelate is the online academy and community center for developer relations professionals. At DevRelate you will learn the basics and explore advanced techniques for creating and growing a developer program through online courses that are based on over 15 years of developer research. We also provide additional resources that are geared towards advanced practitioners such as assessments, workshops, and consultations to take your program to the next level. Our insights stem from our vast experience and the direct input from a global panel of software developers about what works for them and what doesn’t.

Join for free, learn developer outreach best practices and collaborate with a global network of developer relations professionals. Once you join, you’ll have access to the member directory, certification exams, blog posts, articles, interviews with Developer Relations professionals, Evans Data Developer Relations Conference presentations, resource links and more.

DevRelate also offers program assessment and workshops by one of the top Developer Relations professionals in the industry. During David I’s forty-three years as a developer, development manager, developer community executive and chief evangelist, he has created a thriving global developer community, thousands of articles, videos and blog posts. View more information about our Developer Program Advisory Workshops and Assessments here.

Finally, the In-Depth Individual Developer Program Assessment is geared towards serious practitioners and provides an assessment of your company’s current (or planned) developer relations program with ideas for improvements and enhancements based on your industry, product, service or platform. Working with your staff, the assessment will do a deep dive into your company, product or services, current or planned developer program features and how well they mesh together.

DevNet – Evans Data Developer Panel

When conducting demand-side primary research it becomes important to recruit the participants (or samples) from sources that are as unbiased as possible. During the years that EDC has been recruiting developers to participate in surveys this ideal has continuously been foremost in our efforts. Consequently, though we have used over 100 different individual sources for recruiting, In this way we provide the most eclectic and unbiased sample available anywhere. With thousands of developers chosen in a deliberately unbiased way from a wide variety of neutral lists, our data truly provides in-depth looks at representative samples of the developer population. The EDC panel of developers includes about 75,000 professional developers in over 80 countries.

You can register to qualify as a developer panel member. As a developer panelist you will: 1. Have your voice heard on hot topics, innovative technologies and key initiatives, 2. Receive points for every validated survey submission, 3. Redeem award points for valuable prizes.

Read more about the Developer Panel.

Register to qualify as a developer panel member.

DevMetric – Reviews of Development Tools by Developers

The DevMetric site allows developers to give their reviews of development tools, libraries and frameworks. Members can browse through categories of developer tools give recommendations for those tools you like and reasons for why you dislike a tool, library or framework. Developers can submit new tool entries and give ratings for all of the listed developer tools. On the site you can view the top rated tools (overall and by category). You can also see the most recent tools added to DevMetric and add your ratings, post comments, and tell others whether a review was helpful or not.

I have never met a developer who doesn’t have an opinion about the tools they use. Developers love to share information, tips and critiques with other programmers. Do you want to Rate and Review your developer tools? Register here!