by David I | Jun 5, 2018 | DevRelate, Webinar |
This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.
Stakeholder Metrics Can Be Different
CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity
Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018
Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!
Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information
“The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326
Bookmark this page and check back during the webinar week for additional items and information.
by David I | May 17, 2018 | DevRelate, Webinar |
To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.
The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.
This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.
Agenda:
- Aligning your Developer Program with your Business Strategy
- Ensuring your Developer Program has real ROI(s)
- Tracking your Program’s KPIs
- Examples from DevRel Practitioners
- Q&A
Presenter:
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, June 5, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)
Wednesday, June 6, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://register.gotowebinar.com/rt/5126064336833675777
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.
by David I | May 9, 2018 | Conference, Developer Relations, DevRelate, Education, Machine Learning |
When springtime arrives, developers and developer relation professionals know that it is major developer conference time in the US and around the world. Of course it all started with the annual Evans Data Developer Relations Conference, this year in Palo Alto California at the end of March. Most of you know that there are developer events and conferences throughout the year on every continent. At the same time, some of the most important and influential conference,s that impact developer programs and developers, are all scheduled during the months of May and June.
The Grand Slam of Springtime Developer Conferences
Facebook started things off on May 1 & 2 with their F8 conference in San Jose California. This week we have Microsoft Build 2018 in Seattle (from May 7 to 9) and Google IO 2018 in Mountain View (May 8 & 9) in the same week. It was fun to hear Microsoft’s Joe Belfiore, Corporate Vice President of Operating Systems, tell developers during his day 2 keynote that he would end at 10am so that some developers could switch over to the Google IO opening keynote. Apple will complete the grand slam with WWDC 2018 in San Jose from June 4th to 9th.
But Wait, there’s even more for Developers this Spring
Ciscolive! happens in Orlando Florida June 10-14. You might think that Cisco is a networking and hardware company, but they also have a great developer program with DevNet. I attended last year’s event in Las Vegas and the DevNet Zone has a huge exhibit and workshop space and loads of developer sessions during the conference.
DocuSign’s Momentum developer conference takes place in San Francisco on June 20-21, just before the end of Spring. “If you thought replacing paper with eSignature was a win, get ready to go further. It’s time for the modern System of Agreement. Get the insights, inspiration, and networking to take advantage of all that’s possible, next, and new with DocuSign.”
So Much New Tech to Learn. So Little Time. Tons of Developer Fun!
So much development tech to digest in such a short period of time. Let’s summarize them all with: more AI, more cloud, more services, more devices, more IoT, compute at the edge, more serverless, more APIs, more tools and more fun for developers of all types, sizes and locations. I’ll try to cover more in coming DevRelate blog posts.
If you are having a developer conference that starts before the first day of Summer (in the Northern Hemisphere), send me an email with the details.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://devnet.evansdata.org/
Skype: davidi99
Twitter: @davidi99
by David I | Apr 27, 2018 | Developer Programs News, Developer Relations, Evans Data |
Evans Data Corp Press Release, SANTA CRUZ, CA. April 23rd, 2018
The number of developers who are in a formal developer relations program reached 83%, the highest level to date, according to the Evans Data’s recently released Developer Program 2018 survey report. Rising from just under 50% in 2008, developer program memberships have been steadily climbing. Today, 38% are in a free program, 22% in a paid program and 23% are in both a free and a paid program.
“The rise of app stores and the app store economy gave a huge boost to developer programs starting about 10 years ago,” said Janel Garvin, CEO of Evans Data Corp, “Since then we’ve seen both free and paid program membership climb, but there’s more to it than app stores. Today companies from every industry are opening up APIs to share with the development community and those APIs need the support of a focused program.”
Two-thirds of developers in programs are relatively new to them, having been in their programs five years or less, while 15% have been in their programs for 2 or fewer years. Less than 5% have been in a program for 16 or more years.
The new Developer Programs 2018 survey has a margin of error of 4.5% and is exclusively focused on developers’ perceptions of and receptivity to various elements of developer programs.
The 156 page reference covers topics such as; Industry perceptions, Program membership, Participating in Communities, Developer Outreach and Social Media, Training, Technical Support, Accelerators and Incubators, APIs and SDKs, Program resources, and much more.
See the complete Table of Contents and Methodology here: Table of Contents
About Evans Data Corporation
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.
Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.
by David I | Apr 23, 2018 | Developer Community, Developer Marketing, Developer Outreach, Developer Relations, Webinar |
This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.
Developer Persona and Research Related Blog Post and Past Webinar
Blog Post: Developer Personas I Have Known
DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information and Links
[coming soon]
