DevRelate Webinar: June 5 & 6 – KPIs, ROI and the Success of your DevRel Program

To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.

The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.

This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.



  1. Aligning your Developer Program with your Business Strategy
  2. Ensuring your Developer Program has real ROI(s)
  3. Tracking your Program’s KPIs
  4. Examples from DevRel Practitioners
  5. Q&A



  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.


Dates / Times:

Tuesday, June 5, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)

Wednesday, June 6, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)


Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:


Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!



Register Now

After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.


Developer Marketing and Developer Relations – Roles and Responsibilities

In my upcoming webinar, “Developer Marketing & Developer Relations – Similarities & Differences” (August 8 & 10, 2017) I’ll be comparing and contrasting the educational background, skills set, organizational reporting, roles and responsibilities, work done and shared. In this blog post I’ll list a wide range of the roles, responsibilities and work done by members of the developer marketing and developer relations teams. Some of these items will be primarily done by one group of the other. At the same time, there may be a secondary role and a shared role in some of the aspects of a well coordinated developer outreach and advocacy program. Depending on the size of the company, developer program and team member background, there may be less or more items to cover. There may also be more overlap of responsibilities for some companies.

As I look inside companies that currently have developer relations programs, I find a common set of program features. In larger developer focused companies you’ll usually find a dedicated team of developer marketing and developer relations staff. Looking deeper into most developer outreach programs and identifying the active team members, I find a wider collection of marketing specialists, partner managers, developer advocates, customer success staff, R&D engineers, business development managers and community leaders. To orchestrate such a wide variety of helpers takes a clear list of roles and responsibilities.

Roles and Responsibilities

Here is my extended list of developer marketing and developer relations roles and responsibilities. These are listed in no specific order or priority. I’ve added my own assignments (primary, secondary, and shared) for each of the aspects listed. Your organization and experience may identify with different items.



Roles & Responsibilities (primary, secondary, shared) Developer Marketing Developer Relations
Demand Generation Primary Secondary
Customer Lifecycle Primary Secondary
Social Media Shared Shared
Social Ad Campaigns Primary
Content/Events Calendar Primary
Email Campaigns Primary
Brand Marketing Primary
PR Primary
Budget Primary
Contests Secondary Primary
Events / Meetups Shared Shared
SEO Primary
Strategic Planning Shared Shared
Technology Road Maps / Briefings Primary
Public Speaking / Presentations Secondary Primary
Blogging Shared Shared
Webinars  Secondary Primary
Conferences Shared Shared
Hackathons Secondary Primary
Office Hours Primary
Demos Primary
Sample Code Primary
Tutorials Primary
Online Q&A Primary
Developer Feedback Secondary Primary
Market Research Primary
Success Stories Primary Secondary
Developer Quotes Primary Secondary
Product Videos Secondary Primary
Technical/HowTo Videos Primary
Online Community Secondary Primary
Prototypes, POCs Primary


What’s on your list of Roles and Responsibilities?

It will be great to hear your thoughts, comments and additional items via email or during the upcoming DevRelate webinar, August 8th & 10th. Send me an email with your own experiences and history.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Skype: davidi99
Twitter: @davidi99


Ten Essential Developer Relations Program Features

At the Evans Data Developer Relations Conference 2016 Sunday bootcamp, I was asked to present my top ten list of the “Ten Essential Developer Relations Program Features” that a successful outreach program should have. During the conference I also gave a presentation about best practices for a world class developer relations program. Both of my presentation slide decks are available on the DevRelate web site. Other presenter slides are also available on the same site.

My Top Ten Essential List

  • SDKs – APIs, tools, libraries, documentation, Wiki, Best Practices, Use Cases, tutorials, example code, test data, unit tests
  • Access – membership, accounts, specialize hardware, simulators/emulators, services, sandbox
  • Content – articles, blogs, news, road maps, social posts, success stories, solutions, social posts, RSS feeds
  • Answers – StackOverflow, StackExchange, Quora, Reddit, FAQs, Knowledgebase
  • “How To” Videos – short 5-10 minute videos accompanied by additional links and resources
  • Deep Dives – tutorials, webinars, hands on workshops, hangouts, longer duration videos,, Twitch developer channel
  • Developer Forums – conversations, threads, community based help, web based, NNTP based
  • Partners – your ecosystem, MVPs, technology partners, trainers/educators, consultants, resellers
  • Support – phone/email, bug reports, workarounds, feature voting
  • Events – conferences, meetups, hackathons

What’s on your Top Ten List of Essential Developer Program features?

This is just my top ten list. There are many more features that developers (especially those in specific industries and markets) require. If you have additional features on your developer program offering, send me your list and I will add it to my checklist.

Note: at DRC 2016, I was working for Embarcadero Technologies as Chief Evangelist for their developer tools and developer community. I am now working at Evans Data as Vice President of Developer Communities. In my new role, I am helping the tens of thousands of companies that need to build a developer relations program and for those companies who need to enhance their existing program. I am here to help you!

David I

Vice President of Developer Communities

davidi at