by David I | May 17, 2018 | DevRelate, Webinar |
To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.
The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.
This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.
Agenda:
- Aligning your Developer Program with your Business Strategy
- Ensuring your Developer Program has real ROI(s)
- Tracking your Program’s KPIs
- Examples from DevRel Practitioners
- Q&A
Presenter:
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, June 5, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)
Wednesday, June 6, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://register.gotowebinar.com/rt/5126064336833675777
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.
by David I | Apr 16, 2018 | Developer Marketing, Developer Relations, DevRelate, Webinar |
Title: A Gentle Introduction to Developer Personas and Segmentation
Description:
Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.
This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
Agenda:
- Why create personas?
- Identifying elements
- After the personas, what’s next?
- Q&A
Presenters:
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
- Michael Rasalan, Director of Research, Evans Data Corp.
Dates / Times:
Tuesday, April 24, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)
Thursday, April 26, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://attendee.gotowebinar.com/rt/183305471142588931
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar.
https://attendee.gotowebinar.com/rt/183305471142588931
by David I | Jan 2, 2018 | DevRelate, Webinar |
Developers are a special category of computer users. Effectively communicating with developers involves creating the right content, including technical information, and speaking in terms that developers appreciate.
This webinar will discuss several ways in which you can effectively communicate with an audience of developers.
Dates and Times:
- Tuesday, January 16, 2018 – 7am Santa Cruz Pacific Time, 9am Central Time, 10am Eastern Time, 3pm BST London, 4pm CST Frankfurt
- Tuesday, January 16, 2018 – 1pm Santa Cruz Pacific Time, 3pm Central Time, 4pm Eastern Time, 9pm BST London, 10pm CST Frankfurt
- Tuesday, January 16, 2018 – 5pm Santa Cruz Pacific Time, 9am CST Beijing (Wednesday, Jan 17),12noon AEDT Sydney (Wednesday, Jan 17)
- Thursday, January 18, 2018 – 7am Santa Cruz Pacific Time, 9am Central Time, 10am Eastern Time, 3pm BST London, 4pm CST Frankfurt
- Thursday, January 18, 2018 – 10am Santa Cruz Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm BST London, 7pm CST Frankfurt
This webinar occurs several times. Please register for the date and time that works best for you:
https://attendee.gotowebinar.com/rt/7040638433887400194
Agenda:
1) Choosing topics of interest to developers
2) Preparing your technical communication and information details
3) Creating effective in-person, email, social media, and online communcations
4) Q&A
Who Should Attend:
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Presenter
David Intersimone “David I”, Vice President of Developer Communities
Register Now!
by David I | Jun 6, 2017 | Developer Community, Developer Population, Developer Relations, DevRelate, Webinar |
The value of segmenting your target audience is well known to marketers across industries. Populations don’t exist as a homogeneous group but always have variations that color their perceptions and their adoption of product offerings. The same is true for developers.
Software developers can be divided in segments based on many factors. These might include technologies they use, where they work, what gets their synapses firing, what programming languages they use, what motivates them, etc. Once developer segments are defined, you can start organizing your existing developer community and attracting additional developers to your developer program.
Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar will introduce you to different types of developers.
Agenda
- Developers Wear several hats
- Large and small companies/teams
- Today’s developer
- Platforms, languages, frameworks, tools
- Membership and success
- Motivations, aspirations, worries and fears
- First steps to creating developer personas
- Q&A
Dates/Times
Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.
Tuesday, June 20, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, June 21) | 10am AEST (Sydney Wednesday June 21)
Thursday, June 22, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/3599119755299893761
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
by David I | May 9, 2017 | APIs, DevRelate, Webinar |
It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms. Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs. Twenty percent more developers now report publishing APIs for external use than six months ago, for a total of 9.2 million. A recent preliminary report on “The Impact of APIs on Firm Performance” by Boston University Questrom School of Business reports that “API adoption leads to a 12.7 percent increase in market capitalization”.
“Today companies need to be interconnected and to take advantage new innovations. This often means they need to publish APIs and once you publish an API you have a platform. Once you have a platform you need developers, and that means you need a program to support them”, said Janel Garvin, CEO of Evans Data. “We see the proliferation of developer programs throughout all places and industries.”
In this webinar, David gives an overview of how a Developer Relations program participates with an engineering team to inform, educate, and support community members for the lifetime of an API. During the webinar David covers preparations for the release of an APIs, when and if to open up new APIs, types of technical content required for an API, versioning impacts for APIs, and how to help your community members get ready for deprecating and shutting down APIs.
Agenda
- Developer Relations and APIs
- Digital Assets required to support an API
- API release planning
- Dealing with API deprecation and shutdown
- Q&A
Webinar Dates/Times
The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.
Wednesday, May 31
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing June 1) | 10am AEST (Sydney June 1)
Thursday, June 1
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/8738824242095005699
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
