by David I | May 9, 2018 | Conference, Developer Relations, DevRelate, Education, Machine Learning |
When springtime arrives, developers and developer relation professionals know that it is major developer conference time in the US and around the world. Of course it all started with the annual Evans Data Developer Relations Conference, this year in Palo Alto California at the end of March. Most of you know that there are developer events and conferences throughout the year on every continent. At the same time, some of the most important and influential conference,s that impact developer programs and developers, are all scheduled during the months of May and June.
The Grand Slam of Springtime Developer Conferences
Facebook started things off on May 1 & 2 with their F8 conference in San Jose California. This week we have Microsoft Build 2018 in Seattle (from May 7 to 9) and Google IO 2018 in Mountain View (May 8 & 9) in the same week. It was fun to hear Microsoft’s Joe Belfiore, Corporate Vice President of Operating Systems, tell developers during his day 2 keynote that he would end at 10am so that some developers could switch over to the Google IO opening keynote. Apple will complete the grand slam with WWDC 2018 in San Jose from June 4th to 9th.
But Wait, there’s even more for Developers this Spring
Ciscolive! happens in Orlando Florida June 10-14. You might think that Cisco is a networking and hardware company, but they also have a great developer program with DevNet. I attended last year’s event in Las Vegas and the DevNet Zone has a huge exhibit and workshop space and loads of developer sessions during the conference.
DocuSign’s Momentum developer conference takes place in San Francisco on June 20-21, just before the end of Spring. “If you thought replacing paper with eSignature was a win, get ready to go further. It’s time for the modern System of Agreement. Get the insights, inspiration, and networking to take advantage of all that’s possible, next, and new with DocuSign.”
So Much New Tech to Learn. So Little Time. Tons of Developer Fun!
So much development tech to digest in such a short period of time. Let’s summarize them all with: more AI, more cloud, more services, more devices, more IoT, compute at the edge, more serverless, more APIs, more tools and more fun for developers of all types, sizes and locations. I’ll try to cover more in coming DevRelate blog posts.
If you are having a developer conference that starts before the first day of Summer (in the Northern Hemisphere), send me an email with the details.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://devnet.evansdata.org/
Skype: davidi99
Twitter: @davidi99
by David I | Mar 20, 2018 | Conference, Developer Outreach, Developer Relations, Evans Data |
There’s less than a week until the start of the 14th Annual Evans Data Developer Relations Conference in Palo Alto California (March 25-27). With 6 keynote speakers, break out sessions, workshops, a Sunday boot camp, round table discussions and loads of time for networking, this year’s conference will be a spectacular opportunity to move your developer program to higher levels of success. There are only a few seats left for this one of a kind conference focused on developer relations best practices, developer program excellence and optimal developer outreach.
Here are a few of the “can’t miss” things that are happening during the conference.
Keynote Speakers
Janel Garvin, Evans Data Corp – Founder and CEO
Hot Topics in Software Development 2018
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.
Paul Cutsinger, Amazon – Head of Alexa Voice Design Education
Anatomy of an Amazon Alexa Evangelist
Who are they? What makes them tick? What do they accomplish? In this session, you’ll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.
Jonas Jacobi, IBM – Head of Developer Advocacy, Worldwide
IBM and The Developer Economy
Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.
Guy Kawasaki, Canva – Chief Evangelist
Developer Relations “Fireside” Chat
David Intersimone (“David I”), Evans Data’s Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They’ll also take questions from conference attendees. Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.
Roger Chandler, Intel – Vice President & General Manager, Developer Programs & Initiatives
Co-Designing the Future with the Developer Ecosystem
For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.
Sam Ramji, Google – Vice President of Product Management for Google Cloud Platform
Open, cloudy, platform-shaped: developer relations for a new normal
Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we’ve learned at Google on the journey we all are on to the future of Dev Rel.
Expert Panel, Round Table Discussions, Live On-Stage Developer Focus Group
Future Directions for Developer Relations and Developer Technologies
Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Panelists:
Michael Aglietti, ThingWorx – VP of Developer Relations
Mithun Dhar, HERE – General Manager Developer Relations (Evangelism, Marketing, Engineering, and Product Management)
JJ Kass, Dropbox – Head of Developer Programs
Andrew Lee, Airbnb – Business Development and Developer Relations
Lothar Schubert, GE Digital – Director, Developer Relations
Hot Topic Round Table Discussions
Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.
Live Onstage Developer Focus Group – This is your chance to ask developers what you want to know – a panel of developers answer the questions you submit.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Workshops
Kristen Scheven, AngelHack – Chief Marketing Officer
Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.
Michael Rasalan, Evans Data – Director of Research
Benchmarking Developer Program Offerings and Quantifying User Satisfaction
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder
The A to Z of Practitioner Content Marketing
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Matt Schmidt, DZone – President
Building the Ideal Developer Community
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.
Breakout Sessions
Cliff Simpkins, Microsoft – Director, Azure Developer Marketing
Virtual Event ROI: Experiments and Learnings
Larry McDonough, VMware – Director, Product Management
Beyond the Portal: An Innovative Developer Engagement Approach
Desiree Motamedi, Facebook – Head of Developer Product Marketing
Developers and the Future of Technology
Mike Guerette, Red Hat – Global Developer Program Manager
Starting a Developer Program Begins with Data
Lothar Schubert, GE Digital – Director, Developer Relations / Product Marketing
Building Sticky Relationships with Developer Experiences
Marie Huwe, DocuSign – VP, Developer Programs and Evangelism
Developer Market Segmentation: Who are developers and what do they want?
Kris Chant, Salesforce – Developer Relations Director
Using Community to Grow your Developer Program
Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
WIIFM?
Michelle Little, Evans Data Corp – Analyst
Digging Deeper: Understanding Developer Motivations.
Julie Anderson, HP Inc. – Developer Outreach Program Manager
Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc.
Sunday Boot Camp
The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Boot Camp Faculty:
David Intersimone “David I” – Evans Data Corp – Vice President of Developer Communities
Michael Rasalan – Evans Data Corp – Director of Research
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Michael Aglietti – ThingWorx – VP Developer Programs
Date: Sunday March 25, 2018
Time: 9am – 5:00pm
https://evansdata.com/drc/2018/bootcamp.php
by David I | Aug 9, 2017 | APIs, Cloud Computing, DevRelate, Programming |
When a developer’s app is built using one or more remote services and a problem occurs, users will start reporting a problem. Users will not necessarily know what is causing the problem. It could be issues with a cloud based service’s API, a cloud storage system or a bug in the software. How can your app know what the problem? Developer programs that provides services and APIs should also provide a live, frequently updated status page. Providing status APIs and pages allows the software, developers, partners, ISVs and even end users to track down problems. Ultimately the solution to any problem is the responsibility of the app developer (and company) regardless of where the fault is. Well designed and implemented developer programs should provide an API to check status and receive notifications for apps to fail-over, recover, fail gracefully and display problem information and solutions to users.
Developer System Status Pages
Here are a few developer program system status pages that I’ve found in my research and assessments. Some sites also provide APIs, feeds and subscriptions to program and API status information.
Status Page Hosting and API services
Altassian, for example, provides to customers a status page hosting service and API. You can find details of the developer service at https://www.statuspage.io/. Here is a list of some of the companies that use the hosting and API service:
3rd Party Status Check Sites
There are several 3rd party status check sites that monitor popular sites and provide an edit box to input a URL. You can use these services to see if another site/service is up or down. Some, like DownDetector, provide APIs (for a fee) to check on service status.
Do you provide a service status page and status API as part of your developer program?
If you have your developer service status and API, send me an email with additional information and the links to the status page and API.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Feb 21, 2017 | Developer Outreach, Developer Relations, DevRelate, Spotlight, Webinar |
As part of my DevRelate webinar presentation, “Learn the Secret Sauce of Developer Relations Programs“, I am providing the links to the secret sauce info for the developer relations programs, highlighted features and other resources that I used in this week’s webinar. As I mention in the webinar, Evans’s Data Tactical Marketing – Developer Marketing and Developer Relations Programs – developer research reports and Developer Program Assessments are based on the years of Evans Data Developer Marketing and Developer Relations Program research, developers tell our clients that they care about many factors in a program and its outreach. I’ve created a long form checklist to do in-depth evaluations of Developer Programs. To get started I use my subset “At-a-Glance” checklist to do a quick evaluation program offerings. The long form checklist and quick check relate directly align with the results of our primary developer research.
Evans Data Tactical Marketing Reports
You can find the table of contents and a few sample pages from each report on the pages linked below. Contact our salesx team if you want to purchase the reports. The release schedule for all of our 2017 research reports can be found at https://evansdata.com/reports/release_schedule.php
At-a Glance Checklist – “Quick Look”
My “At-a-Glance” checklist is the starting point for a quick look that I take when exploring a developer relations program. The items I look for include:
- SDK(s) / API(s)
- Programming languages
- Code / Samples Repository
- Platforms / OS supported
- Content / Knowledge
- Social Networks / Blogs
- Answers
- Forums / Newsgroups
- Spoken languages
- Developer Support
- Events / Activities
- Developer Program Cost
Developer Program Spotlights
Here are links to the five programs that I spotlight in this webinar. I will add additional links during the week.
AngelHack’s Tips and Tricks for Successful Hackathons
AngelHack is this year’s sponsor of the Evans Data Developer Relations Conference 2017 Boot Camp. Here are some tips and tricks that they’ve provided for holding and participating in successful hackathons.
Email me if you need additional help, links, tools, info
I will keep updating this blog post throughout the week. If you have tools, links and other resources to add, send me an email. If you would like me to work on a Developer Program Spotlight for your program, contact me via email.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Oct 24, 2016 | APIs, Developer Programs News, Developer Relations, Outreach |
There has been a lot of exciting FinTech developer relations news in the past couple of weeks. Stories have included developer news about integrations with documents, payment processing, mobile payments and more. These are exciting times for developers and developer relations programs. Some of the announcements are related to new features that consumers and businesses use. I’m sure developers will soon see new or enhanced APIs that we can use in our apps. When I’ve looked at what some financial companies have done to reach out to developers, I’ve noticed that many of them will only work with a select few companies. There is an ocean of developers out there who are building cool apps that could (and want to) leverage additional financial APIs. For those of you who have developer relations programs that are looking to connect with the FinTech world, you only have to see how your APIs and programs can integrate with other programs.
Developer Relations Programs and the FinTech World
Developers are at the center of a wide range of innovations that are changing the way applications interact with financial systems. Here are just a few of the many recent announcements about new capabilities for consumers, businesses, developers, startups, and individuals. The opening up of financial APIs, the growing use of smartphones, wearables, the Internet of Things, cloud computing, big data, analytics, and frameworks is allowing more devices, platforms, services and users to participate in the next generation of transactions. What more will developers be able to build into their applications? What innovations will be integrated into every developer relations program and API? In looking at recent FinTech news, Mastercard, Docusign, Google, Microsoft, Paypal and Samsung are moving forward fast!
Platforms, Cloud, Mobile, IoT, Big Data and FinTech all come together
When you look at the recent developer and financial announcements and innovations, you see the coming together of platforms, cloud, mobile, IoT, Big Data and FinTech. Developers are integrating many different APIs and services to build the applications of today and tomorrow. Knowing what developers require to bring it all together, take a 360 degree knowledge of what developers need and want. Knowing what your developer relations program must deliver that shows developers how to fit it all together, is key to your and their success. Most developer programs only focus on their own APIs and SDKs. This means that developers have to go join multiple developer programs, read the documents, watch the tutorials and then weave the code snippets and APIs into solutions. When more developer relations programs come together and provide integrated tutorials and demos across the FinTech spectrum, then we’ll see the next growth spurt in app and payment innovation.
Evans Data Corporation was created to fill the demand for market research, market intelligence, and strategic planning in the software development industry. Since then we have become the industry leader in market intelligence focused on all areas of development from software to hardware to mobility.
FinTech related Developer Programs
Here are links to the developer programs mentioned in the news articles and this blog post.
Does your Developer Relations program integrate with Financial Services developer programs?
This week, the Money 20/20 conference is taking place in Las Vegas. I’ll bet that we will see more developer news appearing throughout the week (not everything that happens in Vegas stays in Vegas). FinTech companies better more at warp speed: John Sculley, ex-CEO of Apple, warns “Financial Firms that they’re in a Sprint for their Lives“. John said “plan for radical change, or prepare for obsolescence”. “If you think in the fintech world that you can live in linear times,” Sculley said, “it ain’t going to turn out that way.”
I will keep everyone posted as new FinTech APIs and developer relations offerings start appearing. If your developer relations program has or is adding financial services APIs or integrating our developer outreach program with other financial program APIs, send me an email.
