When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.
- Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
- Create the Event/Webinar – invite developers.
- Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
- Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
- Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
- Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
- Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
- Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
- Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
- Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.
Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.
This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).
During the DevRelate November webinar we’ll be covering Part 2 of our series focused on Developer Marketing and Developer Relations Best Practices. In this blog post you’ll find additional information and links for topics covered in the webinar. Bookmark this page and come back during November for additional updates.
- Reasons for Joining and Staying in a Developer Program
- Developer Relations Best Practices Part 2
Best Practices Areas Covered in Part 2
- Events & Activities
- API Sandboxes, Virtual Labs, Cloud Instances
- App Stores & Application showcases
- Community Chat Systems
- Training & Certification
- Popular Blogging Topics
- Programming Languages to Support
Popularity of Programming Languages
- Tiobe Index – Updated once a month, the Tiobe Index is calculated by using multiple search engines looking for the number of skilled engineers, courses and third party vendors. You can read more about how the Tiobe Index is computed on their website.
- Redmonk Programming Language Rankings – The Redmonk ranking appears bi-annually and appears on Stephen O’Grady’s blog. The latest version, “The RedMonk Programming Language Rankings: January 2017” appeared on his blog on March 17, 2017. The ranking is based on code on GitHub and discussions on Stack Overflow. The ranking correlates programming language discussions and usage on these two popular sites.
- PYPL: PopularitY of Programming Language Index – This index is created by analyzing how often programming language tutorials are searched using Google. The index page says “If you believe in collective wisdom, the PYPL Popularity of Programming Language index can help you decide which language to study, or which one to use in a new software project.”
- Indeed Job Trends – Using the Indeed search system you can get some trending results for Job Postings and Job Seeker Interest. Using the interface, you can string together a query based on adding a series of programming languages.
OPENAPI and Swagger
With the Swagger YAML and/or JSON files you can use Swagger’s CodeGen tool to create bindings for more than 20 server side languages and more than 40 client side languages.
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.