by David I | Mar 20, 2018 | Conference, Developer Outreach, Developer Relations, Evans Data |
There’s less than a week until the start of the 14th Annual Evans Data Developer Relations Conference in Palo Alto California (March 25-27). With 6 keynote speakers, break out sessions, workshops, a Sunday boot camp, round table discussions and loads of time for networking, this year’s conference will be a spectacular opportunity to move your developer program to higher levels of success. There are only a few seats left for this one of a kind conference focused on developer relations best practices, developer program excellence and optimal developer outreach.
Here are a few of the “can’t miss” things that are happening during the conference.
Keynote Speakers
Janel Garvin, Evans Data Corp – Founder and CEO
Hot Topics in Software Development 2018
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.
Paul Cutsinger, Amazon – Head of Alexa Voice Design Education
Anatomy of an Amazon Alexa Evangelist
Who are they? What makes them tick? What do they accomplish? In this session, you’ll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.
Jonas Jacobi, IBM – Head of Developer Advocacy, Worldwide
IBM and The Developer Economy
Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.
Guy Kawasaki, Canva – Chief Evangelist
Developer Relations “Fireside” Chat
David Intersimone (“David I”), Evans Data’s Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They’ll also take questions from conference attendees. Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.
Roger Chandler, Intel – Vice President & General Manager, Developer Programs & Initiatives
Co-Designing the Future with the Developer Ecosystem
For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.
Sam Ramji, Google – Vice President of Product Management for Google Cloud Platform
Open, cloudy, platform-shaped: developer relations for a new normal
Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we’ve learned at Google on the journey we all are on to the future of Dev Rel.
Expert Panel, Round Table Discussions, Live On-Stage Developer Focus Group
Future Directions for Developer Relations and Developer Technologies
Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Panelists:
Michael Aglietti, ThingWorx – VP of Developer Relations
Mithun Dhar, HERE – General Manager Developer Relations (Evangelism, Marketing, Engineering, and Product Management)
JJ Kass, Dropbox – Head of Developer Programs
Andrew Lee, Airbnb – Business Development and Developer Relations
Lothar Schubert, GE Digital – Director, Developer Relations
Hot Topic Round Table Discussions
Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.
Live Onstage Developer Focus Group – This is your chance to ask developers what you want to know – a panel of developers answer the questions you submit.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Workshops
Kristen Scheven, AngelHack – Chief Marketing Officer
Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.
Michael Rasalan, Evans Data – Director of Research
Benchmarking Developer Program Offerings and Quantifying User Satisfaction
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder
The A to Z of Practitioner Content Marketing
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Matt Schmidt, DZone – President
Building the Ideal Developer Community
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.
Breakout Sessions
Cliff Simpkins, Microsoft – Director, Azure Developer Marketing
Virtual Event ROI: Experiments and Learnings
Larry McDonough, VMware – Director, Product Management
Beyond the Portal: An Innovative Developer Engagement Approach
Desiree Motamedi, Facebook – Head of Developer Product Marketing
Developers and the Future of Technology
Mike Guerette, Red Hat – Global Developer Program Manager
Starting a Developer Program Begins with Data
Lothar Schubert, GE Digital – Director, Developer Relations / Product Marketing
Building Sticky Relationships with Developer Experiences
Marie Huwe, DocuSign – VP, Developer Programs and Evangelism
Developer Market Segmentation: Who are developers and what do they want?
Kris Chant, Salesforce – Developer Relations Director
Using Community to Grow your Developer Program
Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
WIIFM?
Michelle Little, Evans Data Corp – Analyst
Digging Deeper: Understanding Developer Motivations.
Julie Anderson, HP Inc. – Developer Outreach Program Manager
Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc.
Sunday Boot Camp
The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.
Boot Camp Faculty:
David Intersimone “David I” – Evans Data Corp – Vice President of Developer Communities
Michael Rasalan – Evans Data Corp – Director of Research
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Michael Aglietti – ThingWorx – VP Developer Programs
Date: Sunday March 25, 2018
Time: 9am – 5:00pm
https://evansdata.com/drc/2018/bootcamp.php
by David I | Apr 3, 2017 | Developer Outreach, Developer Relations, DevRelate, Uncategorized |
I had a great time meeting with all of our great attendees at the 13th Annual Evans Data Developer Relations Conference, March 27 and 28 in Palo Alto. To end the conference, several of us presented Ignite talks pitching our developer relations programs and technologies we use. If you don’t know about Ignite talks you can find additional information on the Ignite talk web site. Basically, an Ignite talk is a five minute talk using twenty slides that are automatically advanced every fifteen seconds. Normally ignite talks are presented about a wide range of topics, but an Ignite evening can also have a theme. I had four brave souls that volunteered to pitch their developer relations program this year.
The Ignite Presenters
I kicked off the session by pitching the Evans Data DevRelate Community and Academy for Developer Relations Professionals. Felix Sargent, Director of Developer Relations from Media Math, followed me and presented how MediaMath uses Swagger to ensure that their APIs “don’t suck”. Jayson Delancy, Developer Evangelist for Industrial IoT from GE Digital, presented how their developer relations program is measured and how they reach out to developers. Hannes Kuehnemund, Senior Product Manager from SUSE, gave his presentation about who and what is SUSE, their open source developer history and the push to encourage more application developers to participate. Finally, Andy Jiang, Developer Propaganda from Segment, started his presentation with a blank slide saying that they currently don’t have a public developer outreach program but are working on one and then went on to show how developers can use Segment’s solutions to help companies collect, unify, and act on their data.
The Audience Votes with their Applause
All four attendee presenters did a fabulous job in their presentations. At the end of the talks, the audience was asked to applaud for their favorite Ignite talk. I used the NIOSH Sound Level Meter App smartphone app from the US Centers for Disease Control (CDC). NOISH stands for the National Institute for Occupational Safety and Health. The app allows you to measure noise in your environment giving you an instant reading as sell as recording the peak level.
The final audience applause sound meter result picked Felix Sargent from Media Math as the winner. Congratulations to everyone who took part.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Dec 6, 2016 | Developer Programs News, Developer Relations, DevRelate |
In today’s interconnected world, companies in all industries need to publish APIs and cultivate a developer community to access and use them. To be competitive today, attracting and supporting developers is essential. The key to cultivating a vibrant developer community that uses your APIs and supports your platform is a good developer relations program. “Developer Programs and APIs in the News” is a series of news items from developer programs around the world.
Developer Programs and APIs in the News
Netflix – December 5 – NetFlix announces a new Open Source project called Hollow – “Hollow is a java library and comprehensive toolset for harnessing small to moderately sized in-memory datasets which are disseminated from a single producer to many consumers for read-only access. Hollow shifts the scale … datasets for which such liberation may never previously have been considered can be candidates for Hollow.”
OpenAI.com – December 5 – Openai.com releases Universe – Universe is “a software platform for measuring and training an AI’s general intelligence across the world’s supply of games, websites and other applications. Universe allows an AI agent to use a computer like a human does: by looking at screen pixels and operating a virtual keyboard and mouse. We must train AI systems on the full range of tasks we expect them to solve, and Universe lets us train a single agent on any task a human can complete with a computer.”
Amazon AWS – December 1 – Introducing AWS X-Ray: See Inside of Your Distributed Application – “We have made it possible for you to trace requests from beginning to end across all of the touch-points that I just mentioned. It addresses the problems that come about when you want to understand and improve distributed systems at scale, and gives you the information and the insights that you need to have in order to do this.” Developers can use Node.js, Java, C# .NET, and AWS Lambda function (any programming language).
GE Digital – December 1 – Minds + Machines 2016 Hackathon Recap – “On Tuesday, November 15 at Minds + Machines 2016, 18 teams competed in a Predix Hackathon showcasing the power of the platform. The GE Developer Relations team was excited to partner with GE Energy Connections, GE Power, Intel, and the GE Digital Foundries to host the very first Hackathon specifically for the yearly event. Overall, 85 developers attended the Hackathon and delivered 18 outstanding hacks, completely packing the house.”
Facebook – November 30 – Instant Games Now Available on Messenger and Facebook News Feed – “Instant Games, launching in closed beta, opens up a unique opportunity for game developers to lower the friction for people to discover and instantly enjoy playing games without having to install new apps. Using only one build that will run in web view, developers can easily deploy their Instant Games across multiple platforms to reach the 1.79 billion people on Facebook, as well as 1 billion people on Messenger. Facebook News Feed posts also include the Instant Play call-to-action to help drive distribution and discovery of new games.”
Google – November 30 – Customize your G Suite experience with App Maker and Recommended apps – “App Maker is a low-code, application development tool that lets you quickly build and deploy custom apps tailored to your organization’s needs. Whether you’re looking for better ways to onboard new team members, staff projects, or approve employee travel requests, App Maker helps you build an app for that in days instead of months.”
SYNQ – November 29 – Synq announces their Cloud Video API for Developers – “Our flexible video API enables developers to create new scalable video services, or move existing solutions in hours. We offer extensive and easy to use documentation and a range of code libraries. Create new scalable video services, or move existing solutions in hours.”
GitHub – November 28 – Preview the new Organization Memberships APIs – “We’re releasing new endpoints and changes to existing endpoints to better help you administer your GitHub organizations and repositories.” New endpoints include: Review a user’s permission level, List outside collaborators, Remove an outside collaborator Convert a member to an outside collaborator List pending organization invitations and List pending team invitations.
Microsoft, Google, Samsung, Linux Foundation – November 16 – Microsoft contributes to open ecosystem by joining Linux Foundation and welcoming Google to the .NET community – Microsoft Corp. unveiled a series of products and partnerships that strengthen the company’s Azure cloud platform for building intelligent, cross-platform apps and services. Microsoft Cloud and Enterprise Executive Vice President Scott Guthrie detailed significant steps Microsoft is taking to empower the ecosystem by giving developers greater choice in the tools they use — including joining the Linux Foundation as a Platinum Member to better collaborate with the open source community, welcoming Google to the independent .NET Foundation, and working with Samsung Electronics Co. Ltd. to enable .NET developers to build apps for more than 50 million Samsung devices worldwide.
Intercom – November 15 – Connecting developers and customers with the new Intercom Developer Program – “Today we’re launching our new Developer Program, which recognizes and promotes quality integrations. The Program will help our customers discover and use integrations built by the community, as well as helping us better support you, the developers building them. Today more than 13,000 businesses use Intercom to connect with a billion people worldwide.”
Airobotics – November 14 – Airobotics Launches Developer Program to Create an App Store for Automated Drones – “Airobotics, a global leader in fully automated industrial drones, is announcing the launch of its official developer program, a new initiative that provides third-parties with the ability to design and develop software that will be integrated into and operated by its drone platform. With this announcement, Airobotics is opening the first ‘App Store for Industrial Drones’, for which any developer or company may develop software utilizing Airobotics’ automated drone platform.”
Send me your Developer Programs News!
If you have news about your Developer Relations Program, send me an email about the news.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
