Internal Evangelism – Additional Items from DevRelate members

As a follow up to my recent DevRelate webinar, “Internal Evangelism and Enablement to Support your Developer Program”, several members sent me some of the things they do to keep executives and stakeholders up to date on their Developer Relations Program activities.

Meetings and Communications with Stakeholders

  • Internal bi-weekly stakeholders calls (across business / geographies)
  • Informing the sales organization about DevRel activities and new assets
  • With emails, always include an “executive overview” at the top with 3-4 “business insights”
  • Keep an up-to-date “presentation deck” that summarizes key work items and measures of success
  • Thank stakeholders and other employees who help DevRel


DevRel Team

  • Developer Advocates specifically allocated to internal business groups
  • Have team members give internal presentations to departments/groups/stakeholders
  • Trip reports with findings for what your internal teams care about


DevRel Metrics

  • Automated dashboard reports – membership, news, events, leads, sales
  • Quarterly reconciliation of developer activities with closed sales deals


Internal Communication

  • Monthly internal newsletter
  • Internal forums/channels for communications, news and answers
  • Two minute summary videos for each event/activity


Thank You!

Thank you to all those who sent along lists of things you do to keep your internal evangelism ongoing and active.

If you and your Developer Relations team have things you do to keep fellow employees (not just direct reports or exec stakeholders) informed about what you and developer outreach are doing, send me an email with your list.

Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program


DevRelate Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program.

Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts.

To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts.

This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.


Tuesday, February 27, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 1pm Pacific Time, 3pm Central Time, 4pm Eastern Time
  • 5pm Pacific Time, 7pm Central Time, 8pm Eastern Time, 9am Beijing (Wed, Feb 28), 12noon Sydney (Wed, Feb 28)

Thursday, March 1, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 10am Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm London, 7pm Frankfurt

This webinar takes place on several days and at multiple times.

Please register for the date and time that works best for you:


  1. The value of Internal Evangelism
  2. Where External Evangelism Meets Internal Evangelism
  3. Creating Enabling Internal Technologies and Systems for Use Beyond your DevRel Team
  4. Q&A

Who Should Attend:

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!


David Intersimone “David I”, Vice President of Developer Communities

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.