by David I | Jun 5, 2018 | DevRelate, Webinar |
This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.
Stakeholder Metrics Can Be Different
CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity
Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018
Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!
Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information
“The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326
Bookmark this page and check back during the webinar week for additional items and information.
by David I | May 17, 2018 | DevRelate, Webinar |
To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.
The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.
This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.
Agenda:
- Aligning your Developer Program with your Business Strategy
- Ensuring your Developer Program has real ROI(s)
- Tracking your Program’s KPIs
- Examples from DevRel Practitioners
- Q&A
Presenter:
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, June 5, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)
Wednesday, June 6, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://register.gotowebinar.com/rt/5126064336833675777
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.
by David I | Feb 28, 2017 | Developer Relations, DevRelate, Evans Data, Webinar |
There are several business, organizational and industry related aspects that affect developer relations teams who have trouble getting budget or other resources for their developer outreach program. We hear from developer relations teams that one of their developer program buy-in challenges is that upper management and business units don’t perceive the importance of reaching out to developers in the first place.
To start or enhance your developer relations program, you’ll need to work with stakeholders inside your company and get their “buy in”, enumerating desired outcomes and creating the measurements (KPIs – Key Performance Indicators) of success.
Once you get buy-in, you’ll want to keep it by using ongoing reporting for agreed upon metrics that support the investment. These same metrics can also point to new investments in team members and developer relations program features.
Attracting and keeping members is also key to the success of your developer relations program. Active developers will help you promote your program to other developers. Developers also will give you valuable feedback that will improve the offerings of your company. Engaged developers will also help you create content becoming an extended member of your team.
This webinar will give you tips on how to build support within your organization, keep that support, measure your success and grow a thriving community of supportive developers.
Developer Program Buy-In Agenda
1) Developer Program Buy-In
2) How to Get Buy-In
3) How to Keep It
4) Measuring Your Success
5) Q&A
Webinar Dates/Times
The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US will be on Daylight/Summer time)
Tuesday, March 14, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Mar 15) | 11am AEDT (Sydney Mar 15)
Thursday, March 16, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
Register Now to Reserve your Seat!
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Webinar Registration Link
Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.
Register Now
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
