KPIs, ROI and the Success of your DevRel Program – Additional Information and Links

This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.

Stakeholder Metrics Can Be Different

CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity


Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018

Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!

Summit Home Page –
Venue –


Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services


Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.


Additional Information

The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326


Bookmark this page and check back during the webinar week for additional items and information.