Developer Relations Best Practices and Tools of the Trade – Webinar Info and Links

As part of my DevRelate webinar presentation, “Developer Relations Best Practices and Tools of the Trade“, I am providing the links to the tools, websites, bloggers and other resources that I used for each of the seven best practices I cover in this week’s webinar. As I mention in the webinar, Evans’s Data Tactical Marketing – Developer Marketing and Developer Relations Programs – developer research reports provide hundreds of best practices that could have covered. Since I have to start somewhere, I’ve started with seven. My plan is to cover additional best practices and tools in future DevRelate webinars. Stay tuned to the DevRelate blog for news about additional webinars, dates and times.

Evans Data Tactical Marketing Reports

You can find the table of contents and a few sample pages from each report on the pages linked below. Contact our salesx team if you want to purchase the reports. The release schedule for all of our 2017 research reports can be found at


Seven Best Practices

Seven Best Practices Covered in this week’s Webinar

  • Social Media
  • Blogs
  • Newsletters
  • Webinars
  • Videos
  • Documentation
  • Answers


Social Media

Blogging tools:


  • The Art of Social Media, Power Tips for Power Users – Guy Kawasaki and Peg Fitzpatrick –




Blogs for developers and DevRel professionals (you should also follow and collaborate with):

Thought/Tech leader blogs:


Platform/Language blogs:


News/Press blogs/articles:


  • Word Press Newsletter Plugin – free plugin to add newsletter features to your WordPress based site or blog. Integrates with WordPress standard login form.
  • Newsletter Archive Plugin Extension – adds a smart tag that you can put on a page to create and update when you create new newsletters.
  • Oracle Eloqua – cloud based marketing automation driving dynamic journeys.
  • Marketo – marketing automation for companies of any size.




  • MediaWiki – open source wiki project written in PHP. Used by Wikipedia and Wikimedia. You can use the Book Creator extension to select Wiki pages and create a book. You can use the Collection extension to create collections of Wiki pages and export them as a PDF or a book. You can take your collections and have a book printed on demand by PediaPress.
  • Calibre – free, open source e-book management tool for creating and converting content for eBooks. You can create and edit eBooks for major eBook formats. It also has a feature to synchronize eBooks to book reading devices.



Email me if you need additional help, links, tools, info

You can find additional tools and links that I use on my earlier blog post, “Developer Relations Tools of the Trade“. I will keep updating this blog post throughout the week. If you have tools, links and other resources to add, send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Skype: davidi99
Twitter: @davidi99



Developer Programs and APIs in the News – Volume 1, Number 6

In today’s interconnected world, companies in all industries need to publish APIs and cultivate a developer community to access and use them. To be competitive today, attracting and supporting developers is essential. The key to cultivating a vibrant developer community that uses your APIs and supports your platform is a good developer relations program. “Developer Programs and APIs in the News” is a series of news items from developer programs around the world.

Developer Programs and APIs in the News

Facebook – October 27 – Improving Facebook Login on TV and Android. “Today, we’re introducing a faster and easier Facebook Login experience to the big screen. Previously, people needed to enter a confirmation code on their phone or browser to log in with Facebook on their TV. Now, the SDK can communicate directly with the Facebook app over the same wireless network, letting people sign in to their TV with just a few taps.”
Uber – October 26 – Introducing the Driver API. “More than 1.5 million people across the globe drive on the Uber platform. Hundreds of engineers, product managers, and designers at Uber are working hard every day to make the experience more enjoyable and rewarding for drivers from all walks of life — whether they drive just a few hours or five days a week. By leveraging driver profile data, trip data, earnings, and more, developers can create new apps and services that make driving with Uber more productive and fun.” The Uber blog post mentions partners that are already using the API including Jobcase, ShopYourWaySherpashare, Stride and ActiveHours.
IBM & Slack – October 26 – Slack, IBM Partner to Bring Watson to Developers. “Drawing on the power of Slack’s digital workplace and the cognitive computing capabilities of Watson, developers will be able to create more offerings — including bots and other conversational inferences — that will transform the platform’s user experience. Developers can easily access the range of Watson services — such as Conversation, Sentiment Analysis or speech APIs — and build powerful new tools for the platform with this enhanced cognitive functionality.”
Advanced Web Ranking – October 26 – AWR Cloud Release: Developer API v2. “With the new version of the API, we aimed to extend the data provided for your projects. In addition to keyword ranking positions, now you can automatically get information from the Google Search Console account, as well as the Visibility values that AWR Cloud computes based on the keywords and search engines you’re tracking.”
IBM – October 25 – IBM Unleashes the Power of Machine Learning with Watson-enabled Data Platform. “The platform delivers the world’s fastest data ingestion engine and cognitive-powered decision-making to data professionals, allowing them to collaborate in the IBM Cloud, with the services they prefer. IBM is also making IBM Watson Machine Learning Service available – making machine learning simple with an intuitive, self-service interface.”
Mastercard, GM & IBM – October 25 – Mastercard Joins Onstar Go, the Auto Industry’s First Cognitive Mobility Platform Delivered by IBM and General Motors. “This breakthrough collaboration will bring Masterpass secure, payment technology and Mastercard Digital Enablement Services (MDES) to a new cognitive mobility platform called OnStar Go, which will be embedded across many GM vehicles starting in 2017. ”
Ellie Mae – October 24 – Ellie Mae Announces the Encompass Lending Platform. “Ellie Mae, a leading provider of innovative on-demand software solutions and services for the residential mortgage industry, today announced the launch of Ellie Mae’s Encompass Lending Platform™. The Encompass Lending Platform gives customers, partners and independent software vendors a secure, scalable platform plus a suite of Application Program Interfaces (APIs) and developer resources to enable them to extend Encompass with new functionality, easily integrate Encompass with external systems and data, and build custom applications in the cloud.”
Google, Visa & Mastercard – October 24 – Android Pay partners with Visa and Mastercard to bring simple checkout to more places online. “Android Pay users will soon be able to pay on hundreds of thousands of new sites where Visa Checkout or Masterpass are accepted using their preferred device authentication method – like fingerprint recognition. No longer will users have to remember multiple usernames and passwords in order to checkout, saving them time and hassle.”
eBay – October 19 – Introducing new eBay Sell and Buy APIs. “The new APIs are an example of how eBay is leveraging technology to accelerate and disrupt commerce. “With these APIs, developers can rapidly create an integration and help accelerate buying from eBay anywhere, anytime. To me, that’s true disruption – and, it’s a leap forward for eBay developers,” said Frederick. All of these APIs use the latest technology such as OAuth authentication, JSON payloads and RESTful design principles.”
Symphony Software Foundation – October 18 – The Symphony Software Foundation is Open for Business. “The Foundation hosts open source development of the Symphony platform, bots, apps, and integrations on the Symphony Platform and open source technologies common to the financial services industry. With the Open Developer Platform, the Foundation will provide community contributors and Foundation member organizations with open development access to the Symphony API, as well as best-of-breed development tools and lifecycle, to promote a seamless developer experience.”
YouMail – October 11 – YouMail Launches Robocall API. “YouMail has the technology to identify known robocallers and scammers. In an effort to empower others to combat robocalls, YouMail has released a new API that provides access to a growing database of phone numbers so that carriers, private branch exchange providers, and third party developers have the technology to identify robocallers as well.”
Wayfair – October 5 – Wayfair Opens 3D Model API to Developer Community. “Wayfair Inc., one of the world’s largest online destinations for home furnishings and décor, today announced the launch of its first-party 3D Model API. Developed by Wayfair Next, the company’s in-house research and development team, the platform enables access to more than 10,000 3D furniture and décor models, allowing developers to integrate more realistic content into their applications.”
NCR – September 26 – NCR Unveils Open API Developer Portal for Digital Banking Customers. “The portal provides self-service access to digital banking APIs, the Software Development Kit (SDK) and third-party software connections developed by Digital Insight, an NCR company, to provide developers at financial institutions with the data and services required to create and seamlessly integrate custom applications that complement their existing digital banking functionality.”

Send me your Developer Programs News!

If you have news about your Developer Relations Program, send me an email about the news. Send to

Who’s Moving Fast: Developer Relations Programs and the FinTech World

There has been a lot of exciting FinTech developer relations news in the past couple of weeks. Stories have included developer news about integrations with documents, payment processing, mobile payments and more. These are exciting times for developers and developer relations programs. Some of the announcements are related to new features that consumers and businesses use. I’m sure developers will soon see new or enhanced APIs that we can use in our apps. When I’ve looked at what some financial companies have done to reach out to developers, I’ve noticed that many of them will only work with a select few companies. There is an ocean of developers out there who are building cool apps that could (and want to) leverage additional financial APIs. For those of you who have developer relations programs that are looking to connect with the FinTech world, you only have to see how your APIs and programs can integrate with other programs.

Developer Relations Programs and the FinTech World

Developers are at the center of a wide range of innovations that are changing the way applications interact with financial systems. Here are just a few of the many recent announcements about new capabilities for consumers, businesses, developers, startups, and individuals. The opening up of financial APIs, the growing use of smartphones, wearables, the Internet of Things, cloud computing, big data, analytics, and frameworks is allowing more devices, platforms, services and users to participate in the next generation of transactions. What more will developers be able to build into their applications? What innovations will be integrated into every developer relations program and API? In looking at recent FinTech news, Mastercard, Docusign, Google, Microsoft, Paypal and Samsung are moving forward fast!

Platforms, Cloud, Mobile, IoT, Big Data and FinTech all come together

When you look at the recent developer and financial announcements and innovations, you see the coming together of platforms, cloud, mobile, IoT, Big Data and FinTech. Developers are integrating many different APIs and services to build the applications of today and tomorrow. Knowing what developers require to bring it all together, take a 360 degree knowledge of what developers need and want. Knowing what your developer relations program must deliver that shows developers how to fit it all together, is key to your and their success. Most developer programs only focus on their own APIs and SDKs. This means that developers have to go join multiple developer programs, read the documents, watch the tutorials and then weave the code snippets and APIs into solutions. When more developer relations programs come together and provide integrated tutorials and demos across the FinTech spectrum, then we’ll see the next growth spurt in app and payment innovation.

Evans Data Corporation was created to fill the demand for market research, market intelligence, and strategic planning in the software development industry. Since then we have become the industry leader in market intelligence focused on all areas of development from software to hardware to mobility.

FinTech related Developer Programs

Here are links to the developer programs mentioned in the news articles and this blog post.

Does your Developer Relations program integrate with Financial Services developer programs?

This week, the Money 20/20 conference is taking place in Las Vegas. I’ll bet that we will see more developer news appearing throughout the week (not everything that happens in Vegas stays in Vegas). FinTech companies better more at warp speed: John Sculley, ex-CEO of Apple, warns “Financial Firms that they’re in a Sprint for their Lives“. John said “plan for radical change, or prepare for obsolescence”. “If you think in the fintech world that you can live in linear times,” Sculley said, “it ain’t going to turn out that way.”

I will keep everyone posted as new FinTech APIs and developer relations offerings start appearing. If your developer relations program has or is adding financial services APIs or integrating our developer outreach program with other financial program APIs, send me an email.

David Intersimone “David I”
VP of Developer Communities

Developer Programs and APIs in the News – Volume 1, Number 2

In today’s interconnected world, companies in all industries need to publish APIs and cultivate a developer community to access and use them. To be competitive today, attracting and supporting developers is essential. The key to cultivating a vibrant developer community that uses your APIs and supports your platform is a good developer relations program. “Developer Programs and APIs in the News” is a series of news items from developer programs around the world.

Developer Programs and APIs in the News

Google – September 29, 2016 – Google Cloud Machine Learning: now open to all with new professional services and education programs. “Google Cloud Machine Learning is now publicly available in beta and can empower all businesses to easily train quality machine learning models at a faster rate. With its powerful distributed training capability, you can train models on terabytes of data within hours, instead of waiting for days.”

Four51 – September 29, 2016 – Four51 Launches, an Industry-First, API-Driven B2B eCommerce Platform for Developers. “Announced today the launch of, a headless eCommerce platform that is completely exposed via a RESTful API. The launch of builds on the rapid rise of the API Economy, as evidenced in 2016 by at least two API success stories: Twilio, an API-centric mobile messaging company, one of the most successful tech IPOs of the year, and Apigee, an API management company, which was recently acquired by Google for $625 million.”

Evans Data – September 29, 2016 – Machine Learning and Developer Programs – “Major manufacturers are racing with each other to provide tools and APIs to facilitate ML on their platforms. IBM has long been offering Watson APIs on their Blue Mix platform, while Microsoft has an entire Cortana development suite on Azure. Amazon provides ML APIs for AWS. HP has Haven on Demand. The list goes on and on.”

MasterCard – September 28, 2016 – Mastercard Accelerates the Pace of Commerce Innovation with Launch of Mastercard Developers. “This single gateway enables Mastercard partners to access a diverse range of Application Programming Interfaces (APIs) across payments, data and security. The platform also includes a ‘New and Experimental’ API category that enables partners to test new technologies and applications.”

Facebook, Amazon, Google, IBM, Microsoft – September 28, 2016 – Industry Leaders Establish Partnership on AI Best Practices. “Partnership on AI to benefit people and society.  Amazon, DeepMind/Google, Facebook, IBM, and Microsoft today announced that they will create a non-profit organization that will work to advance public understanding of artificial intelligence technologies (AI) and formulate best practices on the challenges and opportunities within the field.”

IBM – September 28, 2016 – IBM Launches Watson-Based Project DataWorks – eWeek. “The new solution automates the deployment of all types of data on the IBM Cloud using machine learning and Apache Spark.”

Facebook – September 28, 2016 – Facebook Analytics for Apps Launches Cross-Platform Analytics (beta). “Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics. At Facebook, we believe in thinking about people, not devices and we know that in the course of completing a task, people are highly likely to switch between multiple platforms and devices. Since launching at F8 in 2015, over 800,000 unique apps have used the service.”

RStudio – September 27, 2016 – sparklyr — R interface for Apache Spark. “Over the past couple of years we’ve heard time and time again that people want a native dplyr interface to Spark, so we built one! sparklyr also provides interfaces to Spark’s distributed machine learning algorithms and much more.”

SoundCloud – September 23, 2016 – API Sign-up Changes. “Starting today, developers will need to fill out an application form to request access to our API. All new requests for an API key must go through the review process, where applications will be reviewed on a case by case basis, in line with our API Terms of Use.”

Google – September 22, 2016 – Google VR SDK graduates out of beta. “We are proud to announce that the Google VR SDK 1.0 with support for Daydream has graduated out of beta, and is now available on the Daydream developer site.”

Tableau – September 22, 2016 – Building the ISS Tracker Using JSON and Tableau JavaScript API. “A few weeks ago, I created a viz that tracks the position of the International Space Station using a live JSON feed and the Tableau JavaScript API. Building this visualization requires a bit of coding, HTML, Javascript, and AJAX, but the code is very short and very straightforward.”

Send me your Developer Programs News!

If you have news about your Developer Relations Program, send me an email about the news. Send to