by David I | Jun 5, 2018 | DevRelate, Webinar |
This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.
Stakeholder Metrics Can Be Different
CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity
Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018
Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!
Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information
“The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326
Bookmark this page and check back during the webinar week for additional items and information.
by David I | Aug 7, 2017 | Developer Marketing, Developer Relations, DevRelate, Webinar |
This week I am presenting a DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, on Tuesday (August 8, 2017) and Thursday (August 10, 2017). This month’s webinar will focus on the background, education, roles, responsibilities, audiences, metrics, ROI and other aspects of developer marketing and developer relations team members. I will also cover how both teams work separately and together to create, manage and grow a developer ecosystem. This blog post contains links to additional resources and information covered in the webinar.
Evans Data Tactical Marketing Reports
Developer Marketing Survey – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns, including:
- What are the psychographics that compel developers?
- What are the demographics of the typical developer?
- What web sites and search engines do developers visit most?
- How do contests and gamification fit in the mix?
- What are the natural price points and pricing elasticity of dev tools?
- What is the most powerful influencer for developers?
- Which marketing methods do they like most?…Which do they hate?
Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.
Developer Programs Survey – This comprehensive study of software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program, including:
- Which revenue model do developers prefer?
- What are the most important features of a developer program?
- For which elements of a program are developers willing to pay?
- What motivates developers to share knowledge and experience on developer community websites?
Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions.
Blog Posts with Additional Information and Resources
Developer Marketing Summit – September 19 & 20, 2017 – Burlingame, CA
Don’t miss the first ever Developer Marketing Summit – sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry! Burlingame is very close to San Francisco International Airport. Developers are at once a unique target market and a diverse one. Learn from the experts at the top developer facing companies in the world! Go to the Developer Marketing Summit website for complete details including speakers, schedule and location.
Developer Program Workshops and Assessments
Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Jun 26, 2017 | Developer Marketing, Developer Relations, DevRelate, Webinar |
This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.
Agenda
- Developer Marketing and Developer Relations
- Team members: background, education, skills, reporting
- Roles, responsibilities, work done/shared
- Audience(s)
- Metrics and ROI
- Q&A
Dates/Times
Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.
Tuesday, August 8, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)
Thursday, August 10, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
