Developers Drive the Decisions in Cloud Infrastructure and Tools

It’s commonly thought that IT professionals and MIS Managers make the decisions when it comes to Cloud purchases, but a recent worldwide survey of software developers who are actively developing in and/or deploying to the Cloud shows that it is the software developer who is most likely to call the shots when it comes to Cloud infrastructure or tools.  When asked about this, 58% said they are the primary decision makers, while another 22% are on a committee that makes those decisions.  Only 20% have little or no influence.

When it comes to finding out about IaaS offerings, developers are most likely to go to search engines and search engine ads, however they most likely to gather information about PaaS offerings directly from vendors via websites, white papers, advertisements, etc.

“Developers absolutely have a great deal of influence in which Cloud platforms and technologies are being adopted,” said Janel Garvin, CEO of Evans Data Corp, “After all, they are the ones that will be using the tools and infrastructure and they always have strong opinions about what will work best for their circumstances.”

The biggest obstacle cited by 38% of these developers in their hunt for information to guide their Cloud purchases is that the technical information available assumes they already have Cloud knowledge.  The next most often cited obstacle is that the technical content is often buried in marketing material (33% cite this).

The new Cloud Development survey is exclusively focused on developers who develop in and/or deploy to the Cloud. The 205 page reference covers topics such as; Motivations for Using Cloud, Building an Environment for cloud, Understanding Terms and Services, Approaches to Building in the Cloud, Cloud Services Evaluation and Implementation, Containers and Containerization, BlockChain, and other topics.  Margin of error is 4.5%

See the complete Table of Contents and Methodology here: Table of Contents

Lessons Learned for your Developer Program

Using the results of the recent Cloud Development Survey report and other Evans Data developer focused research, you’ll know what to focus on for your developer program deliverables, “The Four T’s”, Technical Support, Technical Information, Training, and Tools & SDKs. Developers tell Evans Data that they stay in a developer program for the same reasons they joined. This also means that you need to ensure that you provide multiple entry points, based on experience level, for developers to learn how to use your tools, SDKs, APIs, devices, platforms and services.

 

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

Webinar – June 20 & 22, 2017: Know your Developers and Creating Personas

The value of segmenting your target audience is well known to marketers across industries. Populations don’t exist as a homogeneous group but always have variations that color their perceptions and their adoption of product offerings. The same is true for developers.

Software developers can be divided in segments based on many factors. These might include technologies they use, where they work, what gets their synapses firing, what programming languages they use, what motivates them, etc. Once developer segments are defined, you can start organizing your existing developer community and attracting additional developers to your developer program.

Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar will introduce you to different types of developers.developer-personas-webinar

Agenda

  1. Developers Wear several hats
  2. Large and small companies/teams
  3. Today’s developer
  4. Platforms, languages, frameworks, tools
  5. Membership and success
  6. Motivations, aspirations, worries and fears
  7. First steps to creating developer personas
  8. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, June 20, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, June 21) | 10am AEST (Sydney Wednesday June 21)

Thursday, June 22, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/3599119755299893761

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar