by David I | Jun 5, 2018 | DevRelate, Webinar |
This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.
Stakeholder Metrics Can Be Different
CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity
Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018
Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!
Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information
“The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326
Bookmark this page and check back during the webinar week for additional items and information.
by David I | May 17, 2018 | DevRelate, Webinar |
To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.
The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.
This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.
Agenda:
- Aligning your Developer Program with your Business Strategy
- Ensuring your Developer Program has real ROI(s)
- Tracking your Program’s KPIs
- Examples from DevRel Practitioners
- Q&A
Presenter:
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, June 5, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)
Wednesday, June 6, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://register.gotowebinar.com/rt/5126064336833675777
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.
by David I | Aug 7, 2017 | Developer Marketing, Developer Relations, DevRelate, Webinar |
This week I am presenting a DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, on Tuesday (August 8, 2017) and Thursday (August 10, 2017). This month’s webinar will focus on the background, education, roles, responsibilities, audiences, metrics, ROI and other aspects of developer marketing and developer relations team members. I will also cover how both teams work separately and together to create, manage and grow a developer ecosystem. This blog post contains links to additional resources and information covered in the webinar.
Evans Data Tactical Marketing Reports
Developer Marketing Survey – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns, including:
- What are the psychographics that compel developers?
- What are the demographics of the typical developer?
- What web sites and search engines do developers visit most?
- How do contests and gamification fit in the mix?
- What are the natural price points and pricing elasticity of dev tools?
- What is the most powerful influencer for developers?
- Which marketing methods do they like most?…Which do they hate?
Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.
Developer Programs Survey – This comprehensive study of software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program, including:
- Which revenue model do developers prefer?
- What are the most important features of a developer program?
- For which elements of a program are developers willing to pay?
- What motivates developers to share knowledge and experience on developer community websites?
Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions.
Blog Posts with Additional Information and Resources
Developer Marketing Summit – September 19 & 20, 2017 – Burlingame, CA
Don’t miss the first ever Developer Marketing Summit – sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry! Burlingame is very close to San Francisco International Airport. Developers are at once a unique target market and a diverse one. Learn from the experts at the top developer facing companies in the world! Go to the Developer Marketing Summit website for complete details including speakers, schedule and location.
Developer Program Workshops and Assessments
Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Jun 26, 2017 | Developer Marketing, Developer Relations, DevRelate, Webinar |
This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.
Agenda
- Developer Marketing and Developer Relations
- Team members: background, education, skills, reporting
- Roles, responsibilities, work done/shared
- Audience(s)
- Metrics and ROI
- Q&A
Dates/Times
Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.
Tuesday, August 8, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
- 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)
Thursday, August 10, 2017
- 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
- 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
by David I | Feb 28, 2017 | Developer Relations, DevRelate, Evans Data, Webinar |
There are several business, organizational and industry related aspects that affect developer relations teams who have trouble getting budget or other resources for their developer outreach program. We hear from developer relations teams that one of their developer program buy-in challenges is that upper management and business units don’t perceive the importance of reaching out to developers in the first place.
To start or enhance your developer relations program, you’ll need to work with stakeholders inside your company and get their “buy in”, enumerating desired outcomes and creating the measurements (KPIs – Key Performance Indicators) of success.
Once you get buy-in, you’ll want to keep it by using ongoing reporting for agreed upon metrics that support the investment. These same metrics can also point to new investments in team members and developer relations program features.
Attracting and keeping members is also key to the success of your developer relations program. Active developers will help you promote your program to other developers. Developers also will give you valuable feedback that will improve the offerings of your company. Engaged developers will also help you create content becoming an extended member of your team.
This webinar will give you tips on how to build support within your organization, keep that support, measure your success and grow a thriving community of supportive developers.
Developer Program Buy-In Agenda
1) Developer Program Buy-In
2) How to Get Buy-In
3) How to Keep It
4) Measuring Your Success
5) Q&A
Webinar Dates/Times
The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US will be on Daylight/Summer time)
Tuesday, March 14, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Mar 15) | 11am AEDT (Sydney Mar 15)
Thursday, March 16, 2017
7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
Register Now to Reserve your Seat!
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Webinar Registration Link
Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.
Register Now
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
