DevRelate Webinar Nov 16 & 28 : Developer Relations Best Practices (Part 2)

Back in January 2017 we presented the first in a series of Developer Relations Best Practices, “Developer Relations Best Practices and Tools of the Trade“, focused on several aspects you’ll find in a well run developer outreach program. In that webinar we covered seven developer program best practices including: Social Media, Blogs, Newsletters, Webinars, Videos, Documentation and Answers.

In Part 2 of the Developer Relations Best Practices webinar series we’ll cover: events & activities, API sandboxes & virtual labs, app stores & application showcases, community chat systems, training & certification, popular blogging topics, and the programming languages you should support.

The developer relations best practices webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing 2017 Survey and Developer Relations 2017 Survey) research results.


1) Reasons for Joining and Staying in a Developer Program
2) Developer Relations Best Practices Part 2
3) Q&A

Dates and Times

This webinar is offered multiple times on Tuesday, November 16th and Tuesday, November 28th. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!

Thursday (November 16, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 1pm Pacific Standard Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET)
  • 5pm Pacific Standard Time (9am CST Beijing November 17, 12noon AEDT Sydney November 17)

Tuesday (November 28, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 10am Pacific Standard Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)



David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.

Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!


Social Media Posts for your DevRel Program – when to post?

Evans Data and DevRelate have several social media accounts on Twitter, LinkedIn, Facebook and Google+. I also professionally post developer and DevRel program news, blogs and articles on my Twitter, LinkedIn, Facebook and Google+ pages. I use Buffer as my developer social media tool. When scheduling social media posts, I have the option to post now, add to my queue and schedule at a specific date and time. Depending on the item I am posting, I sometimes choose to post the link and text several times for different global regions and time zones. I’ve listened to Guy Kawasaki (former Apple Macintosh developer relations evangelist and multiple book author) talk about how he uses social media. Guy is coming to Santa Cruz on November 2 to speak at the Santa Cruz New Tech MeetUp. Sara Isenberg, the editor of Santa Cruz Tech Beat site and newsletter, posted a recent Jan Jones interview with Guy Kawasaki.

Guy Kawasaki Social Media Posts

Guy Kawasaki and Social Media Posts

There are two questions you should definitely read in the Santa Cruz Tech Beat article. Guy Kawasaki talks about the importance of reaching as many people as possible. Guy often posts links at several different times to reach audiences who read their social feeds at different times. He relates social posting to television and cable news cycles. He often mentions that NPR repeats important shows every 4 to 6 hours. Guy reminds us that social media is one of your most important marketing vehicles. You can read the complete interview titled “Q&A: Wit and wisdom of Guy Kawasaki on display at “The Art of Social Media – November Tech MeetUp”.

When to social post your DevRel program news?

There are many articles about when you should schedule Social Media posts for your DevRel Program. Evans Data Corporation global developer research reports identify 4 main global regions: North America (NorAm), Europe Middle East Africa (EMEA), Asia Pacific (APAC) and Latin America (LatAm). Some DevRel programs also slice and dice global regions into other groupings, for example BRICS (Brazil, Russia, India, China and South Africa). If I think that an interesting developer article is specifically focused on developers in EMEA, then I will schedule my post to appear in the early afternoon GMT and CET (Central Europe Time). If the developer topic will be of interest to all developers, I will schedule the social posts to hit the four main regions in their early afternoon time slots.

Buffer analyzed 4.8 million tweets by users of their app. Their summary showed that the most popular time to tweet was between 12noon and 1pm local time. The data also showed that most tweets were posted between 11am and 1pm local time. Hootsuite reported that “the best times are between 1 p.m. and 3 p.m.” on work days. Huffington Post reported that you should post between 12noon and 5pm to get the maximum number of retweets, post at 12 p.m. and 5 p.m. I post articles and repeats on weekdays and weekends. Developers never stop working, reading and thinking. I often post future looking and tech FYI article links on the weekends.

Social Media Posts – Information and Links

Here are a few links to articles and resources about scheduling your social posts for maximum attention.

Social Media Posts – Your tools and times?

What social media sites do you use for your Developer Relations social marketing? What software and services do you use for social media? When do you post? Send me an email and let me know what you are using and doing.

DevRelate blog about my Developer Relations Tools of the Trade