Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program


DevRelate Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program.

Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts.

To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts.

This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.


Tuesday, February 27, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 1pm Pacific Time, 3pm Central Time, 4pm Eastern Time
  • 5pm Pacific Time, 7pm Central Time, 8pm Eastern Time, 9am Beijing (Wed, Feb 28), 12noon Sydney (Wed, Feb 28)

Thursday, March 1, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 10am Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm London, 7pm Frankfurt

This webinar takes place on several days and at multiple times.

Please register for the date and time that works best for you:


  1. The value of Internal Evangelism
  2. Where External Evangelism Meets Internal Evangelism
  3. Creating Enabling Internal Technologies and Systems for Use Beyond your DevRel Team
  4. Q&A

Who Should Attend:

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!


David Intersimone “David I”, Vice President of Developer Communities

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.



Getting/Keeping Buy-In for your Developer Relations Program

It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms.

Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs.  And if you publish APIs you, even if it’s just for your partners, you’ve got a platform.  And if you have a platform, you need developers to adopt it.

Who Needs a Developer Program?  Every company that wants to extend their reach, expand their brand and compete in a connected world.  It used to be that only technology companies cared about recruiting developers and cultivating a robust community.  Now companies in all industries have developer programs.

Five Common Objectives of a Developer Relations Program

There are five common objectives of a developer relations program:

  1. Adding value to your own products
  2. Growing your developer community
  3. Informing and supporting those who use your products or platform
  4. Building partnerships
  5. Growing your company ecosystem

Beyond these five, there are many additional aspects to consider in setting the goals and objectives for your developer program. Building out your list will help you get Buy-In from the stakeholders inside your organization. Depending on the size and age of your company, these stakeholders can include: executive management, business development, marketing, engineering, product management/marketing, operations, sales and support.

Please Take My 1 Question Survey

I am asking for your input as part of the development of a presentation. If you are preparing to pitch your developer program to stakeholders or if you remember what aspects you used when you pitched your existing program, I would appreciate if you could take my one question survey.

One question survey link: https://goo.gl/forms/epNrZdyLb1N3zQd63


If you have any questions, additional comments, or need any other help, please send me an email.

Thank you in advance!

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/