Developer Program Buy In – Information and Links

The following are some information links for the March 14 and 16 DevRelate webinar, “Developer Program Buy In: How to get it, Keep it, and Measure Your Success“. This blog post will be updated with information throughout the week.

Developer Program Buy In

Evans Data Developer Marketing and Developer Program Research Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign. This report is Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs. For less than half the price of a single banner ad on most sites, this report will save you and your marketing budget money, time and effort on an exponential scale throughout the year. This is THE MOST important tool you can have for crafting an effective marketing campaign for developers. Report Length: 199 Pages
  • Developer Relations Survey 2016 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program. Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions. Report Length: 129 Pages. [Note: 2017 report coming soon]

Developer Demographics 2017

Learn More at the Evans Data Developer Relations Conference and Boot Camp

To learn more about developer program buy-in, best practices, tips, and more you should attend the upcoming Evans Data Developer Relations Conference and Boot Camp. Both events take place in Palo Alto California at the Crowne Plaza Hotel.


Developer Program Buy In: Additional Information and Links

Take my 1 question Getting/Keeping Buy-In survey

Getting/Keeping Buy-In for your Developer Relations Program

        Top 6 buy-in pitch items (so far, as of this blog post writing):

        • Extend product/service into new markets, industries, and regions
        • Create products and supporting technologies that integrate and add value to product/service
        • Get feature requests, feedback on product/service, critical bugs found quickly into engineering
        • Early developer access will assist us in architecture and API choices
        • Developers trust other developers – not sales, marketing, business development
        • Have a set of demo apps to show at product, service and platform launches
        Other buy-in pitch items (so far, as of this blog post writing)

        • Build out a thriving and passionate global/local ecosystem/li>
        • Find future employee candidates for engineering, advocacy, product experts/li>
        • Help make the product/service ecosystem the choice of developers/li>
        • Developers listed to other developers and their recommendations, tips & tricks/li>
        • Create a showcase of apps, POCs, use cases, etc./li>
        • Create/Increase the marketing/brand buzz for new products/services/li>
        • Drive additional revenue/li>


Where does your Developer Relations Program report inside your Company? Choices can include:

      • CEO
      • Engineering
      • Marketing
      • Sales
      • Business Development
      • Product Management
      • Operations
      • Or maybe some other organization

Who are (or might) be your Stakeholders?

      • C-level – CEO, CTO, CDO, CMO, COO, CIO, CSO
      • Engineering – VP Development, Development Managers, Development Leads
      • Business Units – Product Manager, Product Marketing, Business Development
      • Marketing – Social, PR, Web, Digital Marketing
      • Sales/Operations – Global, Regional, Local, Partner/OEM


Getting, Keeping Buy-In by the developers in your Community

Thanks go out to Drew Schweinfurth at Walgreens for the items below.

  • Offer valuable Revenue Share/Affiliate Programs
  • Offer promotions to use your services
  • Offer marketing support and cross channel marketing support
  • Partnership is not a one-way street – services that they can offer to you!
  • Offer them beta or A/B testing on new services or updates
  • Let them meet the team and put faces to names.
  • Have them speak, mention them as a partner at events/conferences.

Do you have Additional Buy-In items and thoughts?

If you have additional Buy-In items that have worked for you and your developer relations program, please send me an email and I will add notes to this blog post.


David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Skype: davidi99
Twitter: @davidi99

DevRel Boot Camp – Sunday, March 26, 2017 – Palo Alto, CA

Are you starting a Developer Relations program for your company? Are you looking to take an existing Developer Outreach program to the next level? Do you need to quickly ramp up your team’s skills in a one day tactical workshop? I have the answers for these and your other Developer Relations questions! Come to our Developer Relations Boot Camp at the Crowne Plaza Hotel in Palo Alto on Sunday March 26, 2017. Leveraging Evans Data’s years of primary, developer focused research and best practices, we’ve created a tight, one day workshop that is powered by an experienced faculty and developer marketing industry experts.

Developer Relations Boot Camp

Developer Relations Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a concrete foundation to build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

You will also have time to network with the faculty, panel members and with other Boot Camp attendees throughout the day. Bring your questions, problems, successes , and challenges to share with us all. The Boot Camp faculty will include developer relations program best practices and results of Evans Data research in all of the sessions. We also want you to share your experiences as well.

David I in Polo colored    Scott-Burnell

Boot Camp Faculty

  • David Intersimone “David I” – Vice President of Developer Communities, Evans Data
  • Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
  • Michael Aglietti – VP Developer Programs at ThingWorx
  • Michael Rasalan – Director of Research, Evans Data
  • Program Marketing, PR, Social Media Expert Practitioner Panel


  • Introduction and “Getting from the Why to the How”
  • Program Strategy – Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers – Understanding Your Target Market
  • Building a Robust Developer Community through Outreach
  • Program Marketing: Social, Blog, PR, etc. – Expert Media/Practitioner Panel
  • Creating Enduring Partnerships that Inspire Loyalty
  • Best Practice Examples of Existing Developer Relations Programs
  • Best Practices from Boot Camp Attendees
  • Final Comments, Q&A, Information Links and Next Steps

See the full agenda and session descriptions here:

Boot Camp Outcomes

The combination of an experienced Boot Camp faculty and Evans Data developer research will guide:

  • methodologies for obtaining and retaining buy in from management
  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • best practices and examples of thriving developer programs
  • the most effective means of reaching out to developers
  • how you can leverage social media to greatest effect

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!


There are a Limited Number of Seats to Maximize your Learning

Don’t miss your chance to learn from the best at the Developer Relations Boot Camp! There are a limited number of seats in order to maximize your time with the faculty, experts and with boot camp attendees!

Register now to reserve your seat –

The Evans Data 2017
Boot Camp is sponsored by

If you would like more information about the Evans Data Boot Camp please send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Skype: davidi99
Twitter: @davidi99