by David I | Jan 25, 2018 | Developer Community, Developer Marketing, Developer Outreach, Newsletter, Outreach, Presentations |
When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.
- Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
- Create the Event/Webinar – invite developers.
- Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
- Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
- Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
- Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
- Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
- Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
- Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
- Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.
Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.
This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).
by David I | Nov 1, 2017 | Developer Community, Developer Marketing, Developer Relations, DevRelate, Newsletter, Webinar |
Back in January 2017 we presented the first in a series of Developer Relations Best Practices, “Developer Relations Best Practices and Tools of the Trade“, focused on several aspects you’ll find in a well run developer outreach program. In that webinar we covered seven developer program best practices including: Social Media, Blogs, Newsletters, Webinars, Videos, Documentation and Answers.
In Part 2 of the Developer Relations Best Practices webinar series we’ll cover: events & activities, API sandboxes & virtual labs, app stores & application showcases, community chat systems, training & certification, popular blogging topics, and the programming languages you should support.
The developer relations best practices webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing 2017 Survey and Developer Relations 2017 Survey) research results.
Agenda
1) Reasons for Joining and Staying in a Developer Program
2) Developer Relations Best Practices Part 2
3) Q&A
Dates and Times
This webinar is offered multiple times on Tuesday, November 16th and Tuesday, November 28th. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!
Thursday (November 16, 2017)
- 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 1pm Pacific Standard Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET)
- 5pm Pacific Standard Time (9am CST Beijing November 17, 12noon AEDT Sydney November 17)
Tuesday (November 28, 2017)
- 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 10am Pacific Standard Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.
Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!
by David I | Jul 28, 2017 | DevRelate, Webinar |
A few weeks ago, I attended an online webinar presentation as an attendee. I really enjoy watching other webinars to learn about the topic and to also look for additional presentation tips, tricks and things to avoid. While I was watching the webinar, I was reminded of several tips for giving an online presentation.
- Turn off all desktop notifications, background apps, calendar alerts, Skype, Slack channels, Email clients, etc. No one wants to see your popups appear and you really don’t want attendees to read them and/or screen grab them.
- Use multiple monitors (at least two): Have one monitor (1920×1080) for the full screen presentation of your content, code, pages and desktop. Remember to use larger mono-spaced fonts for your source code. Use additional monitors for keeping track of the webinar, attendee list, Q&A, chat window, etc.
- Avoid the use of talking head webcams. Show more code, screens and content. Show a picture of the presenter or presenters at the beginning.. I’ve seen effective use of a webcam at the beginning of an online event to say a quick hello and let everyone see you live. During Q&A time, show content, web pages and other information related to the answer. If you want to say a quick goodbye, turn your webcam right at the end.
- Use great microphones, a sound mixer and a quiet room to have awesome audio for the webinar. If you are alone, monitor your presentation on a separate machine to hear and see the presentation coming from the webinar server (practice doing this so that you can handle the resulting Internet delay).
For additional tips – see my other blog post about presentation things I have learned for additional tips – “Most Everything I learned about presenting I learned from Jerry Weissman“.
Do you have other quick tips for giving online presentations?
If you have tips, tricks and pitfalls you’ve learned from your online presentations, send me an email with what works best for you and what to avoid. I can always improve my own webinars and online videos.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
