Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

by | Apr 16, 2018 | Developer Marketing, Developer Relations, DevRelate, Webinar | 0 comments

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

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