DevRelate Webinar Nov 16 & 28 : Developer Relations Best Practices (Part 2)

Back in January 2017 we presented the first in a series of Developer Relations Best Practices, “Developer Relations Best Practices and Tools of the Trade“, focused on several aspects you’ll find in a well run developer outreach program. In that webinar we covered seven developer program best practices including: Social Media, Blogs, Newsletters, Webinars, Videos, Documentation and Answers.

In Part 2 of the Developer Relations Best Practices webinar series we’ll cover: events & activities, API sandboxes & virtual labs, app stores & application showcases, community chat systems, training & certification, popular blogging topics, and the programming languages you should support.

The developer relations best practices webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing 2017 Survey and Developer Relations 2017 Survey) research results.

Agenda

1) Reasons for Joining and Staying in a Developer Program
2) Developer Relations Best Practices Part 2
3) Q&A

Dates and Times

This webinar is offered multiple times on Tuesday, November 16th and Tuesday, November 28th. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!

Thursday (November 16, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 1pm Pacific Standard Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET)
  • 5pm Pacific Standard Time (9am CST Beijing November 17, 12noon AEDT Sydney November 17)

Tuesday (November 28, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 10am Pacific Standard Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.

Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!

 

Developer Programs and APIs in the News – Volume 2, Number 8

In today’s interconnected world, companies in all industries need to publish APIs and cultivate a developer community to access and use them. To be competitive today, attracting and supporting developers is essential. The key to cultivating a vibrant developer community that uses your APIs and supports your platform is a good developer relations program. “Developer Programs and APIs in the News” is a series of news items from developer programs around the world.

Developer Programs and APIs in the News

Amazon – October 24, 2017 – Introducing the All-New Amazon Appstore for Android Devices – “Today we’re excited to announce the all-new standalone Amazon Appstore mobile app for Android. The Amazon Appstore is available on millions of Amazon Fire TV, Fire tablet, and Android devices in 236 countries and territories. The new mobile app is redesigned from the ground up, allowing customers to enjoy the same apps and games that they engage with on Fire TV and Fire tablets on their mobile phones.”

Google – October 24, 2017 – Gmail Add-ons framework now available to all developers – “Now anyone can start building a Gmail add-on. Gmail Add-ons let you integrate your app into Gmail and extend Gmail to handle quick actions.”

Apple, GE – October 18, 2017 – Apple and GE partner to bring Predix industrial apps to iPhone and iPad – “Apple and GE today announced a partnership to deliver powerful industrial apps designed to bring predictive data and analytics from Predix, GE’s industrial Internet of Things (IoT) platform, to iPhone and iPad. The two companies unveiled a new Predix software development kit (SDK) for iOS, which gives developers the tools to make their own powerful industrial IoT apps.”

Google, JFrog, Red Hat, IBM, Black Duck, Twistlock, Aqua Security, CoreOS – October 12, 2017 – Introducing Grafeas: An open-source API to audit and govern your software supply chain – “Building software at scale requires strong governance of the software supply chain, and strong governance requires good data. Grafeas is an open source initiative to define a uniform way for auditing and governing the modern software supply chain. Grafeas (scribe in Greek) provides organizations with a central source of truth for tracking and enforcing policies across an ever growing set of software development teams and pipelines. Build, auditing and compliance tools can use the Grafeas API to store, query and retrieve comprehensive metadata on software components of all kinds.”

Google – October 12, 2017 – Introducing Android Instant Apps SDK 1.1 – “Since our public launch at Google I/O, we’ve been working hard to improve the developer experience of building instant apps. Today, we’re excited to announce availability of the Android Instant Apps SDK 1.1 with some highly-requested features such as improved NDK support, configuration APKs for binary size reduction, and a new API to maintain user’s context when they transition from an instant app to the installed app.”

Dialogflow, API.AI – October 10, 2017 – Introducing Dialogflow, the new name for API.AI – “We realized that we were doing so much more than just providing an API. So with that, we’d like to introduce Dialogflow – the new name for API.AI.Our new name doesn’t change the work we’re doing with you or our mission. Our mission continues to be that Dialogflow is your end-to-end platform for building great conversational experiences and our team will help you share what you’ve built with millions of users.”

Apple – October 6, 2017 – Creating and Promoting Your AR Apps – “ARKit lets you seamlessly blend realistic virtual objects with the real world, so you can take your apps beyond the screen. Use these resources to learn how to clearly indicate when the user enters AR, show users what to expect from your AR experiences with app previews, and build Face Tracking support for iPhone X.”

Google – October 4, 2017 – Apps for the Google Assistant: new languages, devices and features! – “As you may have seen, it’s a big day for the Google Assistant with new features, new devices and new languages coming soon. But it’s also a big day for developers like you, as Actions on Google is also coming to new devices and new languages, and getting better for building and sharing apps.”

Twitter – September 25, 2017 – Refreshing and bringing together our developer resources – “Today we are launching developer.twitter.com — replacing and bringing together gnip.com and dev.twitter.com — as a complete reference center for Twitter’s developer platform. The new site will be a hub for all developer resources. Whether integrating with Twitter for the first time, or innovating and scaling solutions for your customers, you can look to developer.twitter.com as a place to learn, to manage tools and APIs, and to engage with the Twitter developer community worldwide.”

Apple – September 19, 2017 – The All-new App Store is Here – “The App Store has grown beyond anything we could have ever imagined. And now, with daily stories by our editors, a dedicated Games tab, lists for all kinds of apps, and much more, this beautiful new design provides an amazing place to highlight your incredible work — and help customers discover new apps and games.”

Telstra – September 12, 2017 – Welcome to the new T.DEV! – “At Telstra we’re embarking on a new journey to connect you, the developer, to our services. We realise the importance developers have in coming up with new innovations, in growing new businesses and by shaping the world as we all move up the stack. Telstra is getting closer to developers in a big way, and in some ways we’ve already been talking with developers for a long time through programs.”

Amazon – September 7, 2017 – Export your Amazon Lex bot schema to the Alexa Skills Kit – “You can now export your Amazon Lex chatbot schema into the Alexa Skills Kit to simplify the process of creating an Alexa skill. Amazon Lex now provides the ability to export your Amazon Lex chatbot definition as a JSON file that can be added to the Alexa Skills Kit (ASK). ”

Microsoft – August 28, 2017 – Introducing the Xamarin Certified Mobile Professional Badge – “We’re pleased to introduce a new certification level at Xamarin University, the Xamarin Certified Mobile Professional! This badge will be our initial certification level for developers to demonstrate fundamental competency in Xamarin mobile development.”

Arduino – July 28, 2017 – A New Era for Arduino Begins Today – “This is the beginning of a new era for Arduino in which we will strengthen and renew our commitment to open source hardware and software, while in parallel setting the company on a sound financial course of sustainable growth. Our vision remains to continue to enable anybody to innovate with electronics for a long time to come.”

Samsung – June 21, 2017 – A Must Watch for Game Developers: The Seven Rules of Monetization – “In what was a jam-packed hour, Oscar spoke about the importance of learning through experimentation, failure and data, offering expertise and examples designed to help developers avoid the mistakes he’s seen throughout his almost 20 years in monetization and social freemium game design.”

 

Send me your Developer Programs News!

If you have news about your Developer Relations Program, send me an email about the news.

David I - Developer Relations Conference

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

The Twelve C’s – Webinar Information and Links

During the week of the October 2017 DevRelate webinar series, additional information and links will appear on this page. Bookmark this page and come back as the webinars take place.

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

The Twelve C’s (in no specific priority order except for the first 3)

  • Community – the main place where your development team, developer relations team and members will take part in your program, gain insights, solve problems, find answers and learn new tips, tricks and techniques.
  • Content – the videos, quick start guides, documentation, tutorials, white papers, blog posts and other valuable content.
  • Code – everyone will where most developers will spend a good portion of their time reading and writing programs. Developers love to write code, they also love to read it and share it with other developers.
  • Communication – developers like to talk to other developers. Developers also like to interact with the software engineers that create the tools, SDKs, APIs and content .
  • Collaboration – there are very few “lone” developers. Most developers work in teams, interact with other developers in their company, in their community and online in developer sites. Creating as many ways to foster collaboration by your team and your members is a sure sign of a vibrant and supportive community.
  • Contests – many developers like challenges. Some will enter programming contests and take part on hackathons. If you are creating online contests, make sure they run for a longer period of time that the typical weekend hackathon.
  • Champions – Look for the best of the best in your developer community. You’ll find them active in most aspects of your program and site. You can use gamification to identify top contributors and helpers. Give your champions a special
  • Conversations – make sure your developer program provides multiple ways for developers and your team to have conversations. These features can include forums/newsgroups, threaded conversations, posting comments on code,  content, bug reports, etc.
  • Cooperation – allow your partners and program members to help you by cooperating on bug triage, helping answer questions, participate in software testing, helping other developers with coding work, and more.
  • Contribution – allow your developer program members to contribute blog posts, add to your documentation wikis, input knowledge in the form of tips, tricks, techniques and lessons learned. If you have a bug reporting system (who doesn’t) allow community members to provide workarounds and source code fixes that work.
  • Certification – providing online and in person courses creates a more literate developer community. Providing an infrastructure for testing and certifying developers and the apps they build gives program members and their companies a higher status in your ecosystem. Some developer programs are also cooperating with local schools and online MOOCs to provide certificates of learning for technologies and your products, services, devices, APIs, tools, etc. The Google NanoDegree given by Udacity is one example of the modern way to train and certify developers. Most app stores also have test and certification systems for your apps.
  • Celebration – programming is fun (at least it is for me). Celebrating this unique form of creation and art should happen all the time in your developer program. Let your members vote for the apps, developers, MVPs, partners of the month and year (we see the same example in employee of the month/year in a lot of companies). Celebrate the release of a new product, a new partner integration, and a new capability. I even know a developer who told me that his company has “software and systems retirement” parties when they shut down and replace an application.

Augmented Reality Being Embraced by Two-Thirds of Mobile Developers

In a recent Evans Data Press Release, “Augmented Reality (AR) Being Embraced by Two-Thirds of Mobile Developers“, 44% of mobile developers are incorporating some form of AR in their apps. Another 30% of developers are evaluating or testing AR in their piloting and prototyping projects, according to a new Evans Data survey of over 600 mobile developers.

Although AR has numerous uses and adoption is steadily climbing, developers complain about awareness as being a major challenge in developing or piloting an augmented reality app. The plurality, 35.3%, cited lack of awareness of the potential of AR within the general public as a major hurdle, while an additional 25% cited that same lack of awareness within their organization. Lack of tools specific to AR was the biggest challenge for 15%, while less than 5% said that a lack of expertise was their biggest issue.

Hardware is a consideration in developing augmented reality and virtual reality apps. A little more than a third of those developers working on AR or VR said they were mainly working on output devices, while 23% are concentrating their efforts optimizing for CPUs/GPUsd/ICs, since these types of apps are typically highly compute intensive.

“There are thousands of ways that augmented reality can be used to make the world more interesting and accessible through mobile devices,” said Janel Garvin, CEO of Evans Data Corp. “But the only way to really exploit the potential of AR or VR is through a robust developer community that is asking new questions and trying new things.”

The new Mobile Developer Survey, now in its 17th year, is a survey of developers currently developing or deploying mobile apps. It provides a margin of error of 4%. The full 237 page report includes sections on Demographics, Approaches to Mobile Development, Mobile Development Lifecycle, Development Environments, Enterprise Mobile Development, Targeted Platforms, Developing for iOS, Android and Windows, IoT and Mobile, Cloud and Mobile, AI Incorporation, Alternative User Interfaces, and much more!

See the complete Table of Contents and Methodology here: Table of Contents

AR and your Developer Program

A DevRelate blog post from December 2016, “Does your Developer Program support Artificial, Augmented, Virtual, Mixed, Merged, Hybrid, etc. Reality (AR/VR/MR)?“, gave an overview of AR/VR/MR developer programs, news and industry sites.  There have been various forms of technology and non-technology based reality since the 1800s. The term “Virtual Reality” (VR) was coined by Jaron Lanier in 1978. Tom Caudell, a Boeing researcher,  coined the term “Augmented Reality” (AR) in 1990. In 1994 Paul Milgram and Fumio Kishino defined a mixed reality. A more inclusive description is the 1999 Reality-Virtuality [RV] Continuum by Paul Milgram and Herman W. Colquhoun Jr. I’ve had the fun of using Microsoft Kinect (and write code for), Oculus Rift, and Google Cardboard in the past. There is so much more happening today with several low cost and high end devices including Facebook Oculus and Microsoft Hololens. Does your developer relations program support different AR/VR/MR devices and APIs?

Recently developers are heard about AR additions included in current and future versions of the iOS and Android platforms. Apple’s iOS 11 includes ARKit, a framework that allows developers to add augmented reality capabilities into their apps for iPhone and iPad. Google has added ARCore for Android to allow developers to combine the virtual and physical world in their apps.

If your developer program supports mobile application development, you’ll want to make sure that you provide your developers with use cases and sample projects to allow integration of mobile AR capabilities with your services, APIs, devices, frameworks, and devices.

 

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

The Twelve C’s of Developer Relations (abridged version)

In everything that developer marketing, developer relations and developer advocacy team members do, it is good to remember the twelve C’s that are integral parts of a well oiled developer program and community. Here is a short hand version of my twelve C’s of Developer Relations. Later on, I’ll create a DevRelate white paper with a more in-depth coverage of each of the C’s.

The Twelve C’s (in no specific priority order except for the first 3)

  • Community – the main place where your development team, developer relations team and members will take part in your program, gain insights, solve problems, find answers and learn new tips, tricks and techniques.
  • Content – the videos, quick start guides, documentation, tutorials, white papers, blog posts and other valuable content.
  • Code – everyone will where most developers will spend a good portion of their time reading and writing programs. Developers love to write code, they also love to read it and share it with other developers.
  • Communication – developers like to talk to other developers. Developers also like to interact with the software engineers that create the tools, SDKs, APIs and content .
  • Collaboration – there are very few “lone” developers. Most developers work in teams, interact with other developers in their company, in their community and online in developer sites. Creating as many ways to foster collaboration by your team and your members is a sure sign of a vibrant and supportive community.
  • Contests – many developers like challenges. Some will enter programming contests and take part on hackathons. If you are creating online contests, make sure they run for a longer period of time that the typical weekend hackathon.
  • Champions – Look for the best of the best in your developer community. You’ll find them active in most aspects of your program and site. You can use gamification to identify top contributors and helpers. Give your champions a special
  • Conversations – make sure your developer program provides multiple ways for developers and your team to have conversations. These features can include forums/newsgroups, threaded conversations, posting comments on code,  content, bug reports, etc.
  • Cooperation – allow your partners and program members to help you by cooperating on bug triage, helping answer questions, participate in software testing, helping other developers with coding work, and more.
  • Contribution – allow your developer program members to contribute blog posts, add to your documentation wikis, input knowledge in the form of tips, tricks, techniques and lessons learned. If you have a bug reporting system (who doesn’t) allow community members to provide workarounds and source code fixes that work.
  • Certification – providing online and in person courses creates a more literate developer community. Providing an infrastructure for testing and certifying developers and the apps they build gives program members and their companies a higher status in your ecosystem. Some developer programs are also cooperating with local schools and online MOOCs to provide certificates of learning for technologies and your products, services, devices, APIs, tools, etc. The Google NanoDegree given by Udacity is one example of the modern way to train and certify developers. Most app stores also have test and certification systems for your apps.
  • Celebration – programming is fun (at least it is for me). Celebrating this unique form of creation and art should happen all the time in your developer program. Let your members vote for the apps, developers, MVPs, partners of the month and year (we see the same example in employee of the month/year in a lot of companies). Celebrate the release of a new product, a new partner integration, and a new capability. I even know a developer who told me that his company has “software and systems retirement” parties when they shut down and replace an application.

Do you have other C’s?

I’m sure you have additional C’s that you use and follow in your developer program and outreach. Here are a few additional C’s that I hear being used in presentations at the recent Evans Data Developer Marketing Summit: coolness, cognition, context, curiosity, culture, cohesiveness, completeness, capture, closed, and campaign.

 

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar – September 28, 2017 – Ten Developer API Success Factors for your DevMktg and DevRel Program

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to recommend and/or buy a technology, tool, framework, etc.?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this DevRelate webinar, you’ll learn about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Agenda

  1. Developer adoption motivations
  2. Developer recommendation/purchase motivations
  3. Aspects of successful API adoption
  4. API Features and Developer Marketing Best Practices
  5. Q&A

 

Dates/Times

Thursday, September 28, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Friday, September 29) | 10am AEST (Sydney Friday, September 29)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6630659132606705922

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now!

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar