Developer Population Growth Shifts Toward China, India and Emerging Countries

Evans Data Press Release, SANTA CRUZ CA June 13th

As the population of software developers worldwide continues to grow, the hot spots top growth rate are changing. While the United States currently has the largest population of developers, India will overtake the US by 2023 according to Evans Data’s recently released Global Developer Population and Demographics Study. The top nation for growth however is China, where the growth rate of the developer population is forecast to range between 6% and 8% each year leading up to 2023.

The Global Developer Population and Demographic Study, now in its 25th edition, is the definitive developer population estimate, updated every six months. The result of extensive secondary research, the study finds 23 million developers worldwide in 2018 with projections to reach 27.7 million within five years. Global survey data laid atop the population estimates show technology adoption figures worldwide as well as by region. and offer insights into estimates on numbers of developers such as how many developers in each region are developing in the Cloud, how many use Block chain, etc.

“The US can be viewed as the cradle of software development and has thus has always had the largest developer population,” said Janel Garvin, CEO of Evans Data Corp, “However, emerging countries are definitely catching up. This is true overall and also in the adoption of various leading edge technologies, where we see a very strong uptake in China, India and also Brazil.”

Population trends and estimates cover many different types of development in the most recent study. Additional points discovered in this edition include: 7.2 million developers currently developing in the Cloud with the number of developers in the APAC region doing this almost double the number in North America.

The new Global Development Population and Demographics Study provides developer population estimates by region and for major countries within regions as well as worldwide estimates and growth projections. Demographic estimates include age, gender, years experience, education and more. Technology adoption estimates include Host and Target Platform Adoption and Migration, Cloud, BlockChain, Tool use, Tech adoption, High Performance Computing, and other topics.

See the complete Table of Contents and Methodology here: Table of Contents

So what does that mean for developer relations? According to the Evans Data Developer Relations Programs Survey, the number of developers who are in a formal developer relations program reached 83% – that’s over 19 million developers involved with developer programs! That showcases now more than ever, its vital to ensure you understand the needs of the developers you are targeting, perfect your outreach methods, and have the program elements in place required to attract and retain them.

For more insight on developer relations programs, check out this annual study with over 156 pages of insight – Developer Relations Program 2018

It’s Spring – Time for Developer Conference Season

When springtime arrives, developers and developer relation professionals know that it is major developer conference time in the US and around the world. Of course it all started with the annual Evans Data Developer Relations Conference, this year in Palo Alto California at the end of March. Most of you know that there are developer events and conferences throughout the year on every continent. At the same time, some of the most important and influential conference,s that impact developer programs and developers, are all scheduled during the months of May and June.

    

The Grand Slam of Springtime Developer Conferences

Facebook started things off on May 1 & 2 with their F8 conference in San Jose California. This week we have Microsoft Build 2018 in Seattle (from May 7 to 9) and Google IO 2018 in Mountain View (May 8 & 9) in the same week. It was fun to hear Microsoft’s Joe Belfiore, Corporate Vice President of Operating Systems, tell developers during his day 2 keynote that he would end at 10am so that some developers could switch over to the Google IO opening keynote. Apple will complete the grand slam with WWDC 2018 in San Jose from June 4th to 9th.

But Wait, there’s even more for Developers this Spring

Ciscolive! happens in Orlando Florida June 10-14. You might think that Cisco is a networking and hardware company, but they also have a great developer program with DevNet. I attended last year’s event in Las Vegas and the DevNet Zone has a huge exhibit and workshop space and loads of developer sessions during the conference.

DocuSign’s Momentum developer conference takes place in San Francisco on June 20-21, just before the end of Spring. “If you thought replacing paper with eSignature was a win, get ready to go further. It’s time for the modern System of Agreement. Get the insights, inspiration, and networking to take advantage of all that’s possible, next, and new with DocuSign.”

So Much New Tech to Learn. So Little Time. Tons of Developer Fun!

So much development tech to digest in such a short period of time. Let’s summarize them all with: more AI, more cloud, more services, more devices, more IoT, compute at the edge, more serverless, more APIs, more tools and more fun for developers of all types, sizes and locations. I’ll try to cover more in coming DevRelate blog posts.

If you are having a developer conference that starts before the first day of Summer (in the Northern Hemisphere), send me an email with the details.

 

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://devnet.evansdata.org/
Skype: davidi99
Twitter: @davidi99

Developer Program Membership Reaches All-Time High

Evans Data Corp Press Release, SANTA CRUZ, CA. April 23rd, 2018

The number of developers who are in a formal developer relations program reached 83%, the highest level to date, according to the Evans Data’s recently released Developer Program 2018 survey report. Rising from just under 50% in 2008, developer program memberships have been steadily climbing. Today, 38% are in a free program, 22% in a paid program and 23% are in both a free and a paid program.

“The rise of app stores and the app store economy gave a huge boost to developer programs starting about 10 years ago,” said Janel Garvin, CEO of Evans Data Corp, “Since then we’ve seen both free and paid program membership climb, but there’s more to it than app stores. Today companies from every industry are opening up APIs to share with the development community and those APIs need the support of a focused program.”

Two-thirds of developers in programs are relatively new to them, having been in their programs five years or less, while 15% have been in their programs for 2 or fewer years. Less than 5% have been in a program for 16 or more years.

The new Developer Programs 2018 survey has a margin of error of 4.5% and is exclusively focused on developers’ perceptions of and receptivity to various elements of developer programs.

The 156 page reference covers topics such as; Industry perceptions, Program membership, Participating in Communities, Developer Outreach and Social Media, Training, Technical Support, Accelerators and Incubators, APIs and SDKs, Program resources, and much more.

See the complete Table of Contents and Methodology here: Table of Contents

 

 

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.

 

A Gentle Introduction to Developer Personas and Segmentation – Webinar Info Links

This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.

 

Developer Persona and Research Related Blog Post and Past Webinar

Blog Post: Developer Personas I Have Known

DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information and Links

[coming soon]

 

 

Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

Are Hackathons Losing their Appeal?

Evans Data Corp Press Release, SANTA CRUZ, CA. April 10th, 2018

The number of developers who attended a hackathon declined significantly in 2017 according to the newly released Evans Data Developer Marketing 2018 survey report. The survey showed that 70% of developers in 2017 had gone to at least one hackathon, which is a significant 19% decrease from the 83% that went to at least one in 2016. At the same time, those who went to only a small number of hackathons increased while those attending many hackathons showed a marked decrease.

Of those who attended hackathons, 46% said they went to one sponsored by a commercial vendor while 42% attended one sponsored by a local developer organization, and 37% went to one sponsored by a school or university. On the other hand, three-quarters of the developers had gone to at least one meetup. As this was a new question, no trending exists for meetup attendance.

“One has to wonder how long the hackathon phenomenon will go on in its current state,” said Janel Garvin, CEO of Evans Data Corp, “Hackathons have become key for many developer marketing professionals but while they are good for getting grass roots support for platforms or tools, they are also labor intensive for marketers, they involve cost, and by their very nature are extremely parochial and thus limited in reach.”

The survey, with a margin of error of 4.2%, examined many factors related to developer marketing. A few other findings: 84% of developers think robots will enhance life for humans in a positive way; 69% of male programmers think there should be more women in the field while 78% of women think this.

The new Developer Marketing 2018 survey is exclusively focused on tactical marketing outreach efforts and understanding developers. The 221 page reference covers topics such as; Demographics, Firmographics, Psychographics, Purchasing Authority, Outreach Vehicles, Motivations, Using Social Media for Recruitment, Training, Conferences and Hackathons, Encouraging Participation in an Online Community, Using Search Engines for Marketing and more. Margin of error is 4.2%.

See the complete Table of Contents and Methodology here: Table of Contents

 

Developer Relations Survey 2018

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.