Webinar – September 28, 2017 – Ten Developer API Success Factors for your DevMktg and DevRel Program

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to recommend and/or buy a technology, tool, framework, etc.?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this DevRelate webinar, you’ll learn about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Agenda

  1. Developer adoption motivations
  2. Developer recommendation/purchase motivations
  3. Aspects of successful API adoption
  4. API Features and Developer Marketing Best Practices
  5. Q&A

 

Dates/Times

Thursday, September 28, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Friday, September 29) | 10am AEST (Sydney Friday, September 29)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6630659132606705922

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now!

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

 

 

 

 

 

 

David I presenting at API World: Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

I am a speaker at the API World 2017 conference taking place in San Jose California September 23-28, 2017. The Conference, run by DevNetwork, is the world’s largest vendor-neutral API conference and expo, organizing the API Economy. API World is dedicated to the mission to be independent and facilitate connections, knowledge, trust and business within the developer community of API providers and consumers.

Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

My talk takes place on Wednesday, September 27 from 11:00am – 11:50am. I am part of the API World API Marketing track during the conference.

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool? What motivates them to buy?

DRPInfographic2017

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for. Knowing what the primary influences are in the developer world is critical.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this API World session, you’ll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Evans Data Tactical Marketing Reports

In creating my API World talk I will be using developer focused research that is included in this year’s Evans Data “Developer Marketing Survey 2017” and “Developer Relations Survey 2017“.

Stop by and Say Hello

During API World, I will also be roaming around the conference and exhibit hall. It will be awesome to see all of the companies that are providing APIs for developers to use. If you have time, stop by my talk and say hello.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Developer Marketing and Developer Relations – Audiences, Metrics and ROI

As part of my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I’ve put together additional background research and information about several high level aspects for each team member. In this blog post I am focusing on the audiences, metrics and ROI. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with.

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Audiences

What are the audiences that Developer Marketing and Developer Relations team members focus on? In creating the documents, messages, presentations and preparations for meetings, there are many audiences that will be targeted. In my years as a developer, manager, executive and advocate, I have talked to customers at all levels of their organization. I’ve given presentations to focused audiences and also larger diverse audiences. Here is a list of common audience members that Developer Marketing and Developer Relations members talk with, present to and write for.

  • C-Level
  • Division/Department Manager
  • Technical / Development Manager
  • Project Lead / Team Leader
  • Developer / Software Engineer
  • Software Architect
  • Researcher
  • Product/Marketing Manager
  • Business Development
  • ISV
  • OEM
  • Students
  • Hobbyist/Tinkerer/Maker
  • Thought Leaders
  • Authors
  • Editors

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Metrics and ROI

Measuring everything that Developer Marketing and Developer Relations team members do is key to constantly improving outreach, messaging, lead generation and enhancing a company’s top and bottom line. Some metrics and ROI measures are direct and straightforward. Other metrics and ROI measures are harder to directly attribute to specific events, content generated and interactions. Several sure ways to track more results is by coding everything via calls to actions at conferences, meetups, hackathons, meetings, presentations, panels, etc. Adding short URLs for follow up activities, codes to include in product orders, and spaces to tell everyone what why a developer made a decision, purchased a product, attended a follow on event will help add to your metrics and ROI calculations. Here are several metrics and ROI measures that Developer Marketing and Developer Relations team members should track.

  • Leads
  • Revenue (Direct/Indirect)
  • Developer Satisfaction
  • Net Promoter Score (NPS)
  • Market Share/Growth
  • Technology/Product Adoption
  • Product Quality/Improvements
  • Developer Retention/Renewals
  • Content Creation
  • Followers/Likes/Reposts/Retweets
  • Developer Credibility

 

Additional Webinar Information and Links

You can find additional links and information for the webinar at https://www.devrelate.com/devmktg-devrel-infolinks/.

 

How do you Measure Developer Marketing and Developer Relations activities, time spent, and budget spend?

Send me an email with additional metrics and ROI measures that you use to track your successes, improvements and things to fix. If you have additional developer focused audiences, pass them along as well.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Benefits of Joining and Staying in a Developer Program

More than 80 percent of developers tell Evans Data, in the Developer Relations Program Survey 2017, that they belong to one or more developer programs (free and/or paid). A majority of developers have consistently told Evans Data that they won’t use a product, service, platform, API, device, framework, library and other technologies if there isn’t an associated active developer community. The top reasons for joining and staying with a technology and a developer community are included in “The Four T’s”: technical support, technical information, training and tools. Being a part of a thriving developer community, developers tell Evans Data that there are three primary benefits that they report to their executives and managers: time saved, increased productivity and improved quality.

DRPInfographic2017

Time Saved

When your developer program provides great documentation, getting started guides, step by step tutorials, sample template projects, pre-built client and server libraries, videos, and code snippets programmers can save time learning your APIs, building applications and reusing code. In the Evans Data Developer Relations Survey 2017,  more than three quarters of developers report that they save time because of their membership. The savings amount to being able to get more work done each week. Being able to access latest updates, bug fixes, and workarounds allows developers to avoid wasting time trying to track down a known problem. Talking with other developers in program forums and newsgroups can also save hours of wasted time that others have already incurred.

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Increased Productivity

Using great tools, SDKs and content helps developers streamline their design, development, testing and deployment work. Leveraging the work done by your R&D team and developer advocates to help community members results in increased productivity for themselves and their teams. In my years of experience and with feedback from community members, it always helps to have someone show you the best practices and how to(s) for a technology allowing you to focus on what makes your solution unique to your company’s business. Copying sample code and reusing libraries and frameworks also saves time that can be used to work on other development projects.

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Improved Quality

One of the best measures of developer program membership, according to developers in the recent Evans Data Developer Relations Program survey, is the improvement in the quality of their code. We know that developers write code. At the same time, developers also read code. Being a part of a developer program allows developers to avoid worst practices, talk with other developers about how to performance tune code, find and create workarounds for issues, write unit and system tests, use audits and metrics tools to identify code smells, and more. Hearing about development problems and solutions from other developers in community forums, in articles and on webinars helps another developer avoid the same problems, traps and pitfalls. Being able to access a bug tracking database on  a developer program site will lead to better quality products being built by your customers and your own R&D teams.

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Additional Benefits Heard from your Community Members?

Do you have additional developer benefits that you’ve heard from your developer community members? Send me an email with your list.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Developer Marketing & Developer Relations – Similarities & Differences – webinar info and links

This week I am presenting a DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, on Tuesday (August 8, 2017) and Thursday (August 10, 2017). This month’s webinar will focus on the background, education, roles, responsibilities, audiences, metrics, ROI and other aspects of developer marketing and developer relations team members. I will also cover how both teams work separately and together to create, manage and grow a developer ecosystem. This blog post contains links to additional resources and information covered in the webinar.

dDevMrkting17-Centered    DRPInfographic2017

 

Evans Data Tactical Marketing Reports

Developer Marketing Survey – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns, including:

  • What are the psychographics that compel developers?
  • What are the demographics of the typical developer?
  • What web sites and search engines do developers visit most?
  • How do contests and gamification fit in the mix?
  • What are the natural price points and pricing elasticity of dev tools?
  • What is the most powerful influencer for developers?
  • Which marketing methods do they like most?…Which do they hate?

Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.

 

Developer Programs Survey – This comprehensive study of software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program, including:

  • Which revenue model do developers prefer?
  • What are the most important features of a developer program?
  • For which elements of a program are developers willing to pay?
  • What motivates developers to share knowledge and experience on developer community websites?

Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions.

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Blog Posts with Additional Information and Resources

 

Developer Marketing Summit – September 19 & 20, 2017 – Burlingame, CA

developer-marketing-summit-

Don’t miss the first ever Developer Marketing Summit – sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry! Burlingame is very close to San Francisco International Airport. Developers are at once a unique target market and a diverse one. Learn from the experts at the top developer facing companies in the world! Go to the Developer Marketing Summit website for complete details including speakers, schedule and location.

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Developer Marketing and Developer Relations – Roles and Responsibilities

In my upcoming webinar, “Developer Marketing & Developer Relations – Similarities & Differences” (August 8 & 10, 2017) I’ll be comparing and contrasting the educational background, skills set, organizational reporting, roles and responsibilities, work done and shared. In this blog post I’ll list a wide range of the roles, responsibilities and work done by members of the developer marketing and developer relations teams. Some of these items will be primarily done by one group of the other. At the same time, there may be a secondary role and a shared role in some of the aspects of a well coordinated developer outreach and advocacy program. Depending on the size of the company, developer program and team member background, there may be less or more items to cover. There may also be more overlap of responsibilities for some companies.

As I look inside companies that currently have developer relations programs, I find a common set of program features. In larger developer focused companies you’ll usually find a dedicated team of developer marketing and developer relations staff. Looking deeper into most developer outreach programs and identifying the active team members, I find a wider collection of marketing specialists, partner managers, developer advocates, customer success staff, R&D engineers, business development managers and community leaders. To orchestrate such a wide variety of helpers takes a clear list of roles and responsibilities.

Roles and Responsibilities

Here is my extended list of developer marketing and developer relations roles and responsibilities. These are listed in no specific order or priority. I’ve added my own assignments (primary, secondary, and shared) for each of the aspects listed. Your organization and experience may identify with different items.

 

 

Roles & Responsibilities (primary, secondary, shared) Developer Marketing Developer Relations
Demand Generation Primary Secondary
Customer Lifecycle Primary Secondary
Social Media Shared Shared
Social Ad Campaigns Primary
Content/Events Calendar Primary
Email Campaigns Primary
Brand Marketing Primary
PR Primary
Budget Primary
Contests Secondary Primary
Events / Meetups Shared Shared
SEO Primary
Strategic Planning Shared Shared
Technology Road Maps / Briefings Primary
Public Speaking / Presentations Secondary Primary
Blogging Shared Shared
Webinars  Secondary Primary
Conferences Shared Shared
Hackathons Secondary Primary
Office Hours Primary
Demos Primary
Sample Code Primary
Tutorials Primary
Online Q&A Primary
Developer Feedback Secondary Primary
Market Research Primary
Success Stories Primary Secondary
Developer Quotes Primary Secondary
Product Videos Secondary Primary
Technical/HowTo Videos Primary
Online Community Secondary Primary
Prototypes, POCs Primary

 

What’s on your list of Roles and Responsibilities?

It will be great to hear your thoughts, comments and additional items via email or during the upcoming DevRelate webinar, August 8th & 10th. Send me an email with your own experiences and history.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/