DRC 2017 recap: “Our Journey to a Growing Developer Program”, Susie Wee – Cisco

Susie Wee, VP and CTO of DevNet Innovations at Cisco Systems, gave a presentation at our recent 13th Annual Evans Data Developer Relations Conference. The following is a recap of her session, “Our Journey to a Growing Developer Program”. [David I note: the graphics used in this blog post were not part of the presentation slide deck]

Susie started her session by asking the audience a few questions to understand who was attending and what they wanted to get out of her talk. A great way to start any presentation in order to make any “course corrections” to help the audience.

Cisco DevNet APIs

Susie mentioned that the Cisco DevNet developer network started about 3 years ago. Before that time Cisco had a series of APIs and SDKs for developers but no real developer program and community. What Cisco had was more of a partner community to resell Cisco products. Certifications were offered for the partners. You could ask a couple of questions about the early outreach to developers: why does Cisco have a developer program and isn’t Cisco a networking hardware company?

She explained that Cisco DevNet is a developer community and an innovation ecosystem. Technologies that are available to developers include: Internet of Things, Software Defined Networking, Cloud computing, Collaboration technologies (many developers will recognize Cisco Jabber), Security solutions, Data Center offerings, DevOps solutions, Services and Open Source.

As part of Susie’s talk and also the main focus on the upcoming DevNet Create Conference (May 23-24, 2017 in San Francisco, CA), one of the main themes follows the sentence template of “Where Applications Meet xxx”. Developers who build applications should be able to easily fill in the “xxx” with some of the following: Infrastructure, Things (IoT), Places, People, Design, Architecture, Microservices, Deployment, Security, Analytics, etc. Between the apps that are developed there are interfaces to connect those apps to, well, everything! That is part of what Cisco provides beyond their traditional networking solutions.

Cisco DevNet Create

Susie explained how Cisco DevNet focuses on helping developers:


She mentioned that DevNet has more than 415,000 members, who work in more than 24,000 companies, provides 252 learning labs, provides 80 active APIs and more than 170 yearly developer outreach events.

Key to the success of Cisco DevNet are a laser focus on solving three key challenges: how to operate as a developer program, provide a clear value proposition for developers, and continue to grow a fiercely loyal developer community.

One of the stories that Susie mentioned was how DevNet attached itself onto the popular Cisco Live conferences that are help throughout the world. They put together all of their developer learning materials and created a DevNet zone on the side of the main conference. Attendees walked past the area and started telling their friends that there are cool learning labs over in this corner of the conference area. The buzz started to spread among attendees that there was a lab where you could develop software to integrate with Cisco technologies. John Chambers and his Cisco management team stopped by and saw what was happening in the DevNet theater and hands on lab. Now, at Cisco Live, the DevNet zone is the busiest section – Cool!

DevNet – 5 Lessons Learned

Susie shared the 5 lessons that they’ve learned during DevNet’s journey:


5) Operate like a startup and build up your developer credibility

4) Play to your strengths and build a technically talented “extended” team

3) Make your developer members heroes inside their companies and also in their communities

2) Help your team be wildly successful and ensure that your community has a heart

1) Innovate, Innovate, Innovate.

Innovate or Be Left Behind

bulb-40701_640 skull-476740_640

Developers have to solve big problems. A developer program’s mission is to help developers build innovative solutions for their companies and their customers. Your developer program has to continue to provide innovative features, content and tools that will help your developer members create innovative applications. Our industry moves forward, fast. Developers move forward, fast. If your developer program does not innovate to keep up with developer needs, your company and your developer program will be left in the dust.

Thank you, Susie Wee and Cisco, for being a part of our 13th Annual Evans Data Developer Relations Conference.

Additional Information

Cisco DevNet  – https://developer.cisco.com/

DevNet Create Conference (May 23-24, 2017 in San Francisco, CA)

Susie Wee’s session live stream replay is available on Facebook at https://www.facebook.com/ciscodevnet/videos/1962907540605184/

Session Title: DevNet: Fostering innovation where applications meet infrastructure

Session Description: How did a networking company start behaving like a software company and build a thriving developer community? How is DevNet achieving scale by engaging a broader internal and external community? The mission of Cisco DevNet is to provide developers with the tools, resources and code they need to create innovative, network-enabled solutions. But it’s more than just the technologies – DevNet is fostering innovation to help developers create seriously cool stuff. Join Susie Wee as she shares the successes, challenges and lessons learned in building a successful joint developer and innovation program, as well as what’s next for the DevNet community.


Susie Wee – VP and CTO of DevNet Innovations at Cisco Systems



Susie is the Vice President and Chief Technology Officer of DevNet Innovations at Cisco Systems. She is the founder of DevNet, Cisco’s developer program for infrastructure and application developers, which catalyzes innovation by the developer ecosystem. DevNet covers the breadth of Cisco’s portfolio including networking, cloud, data center, security, collaboration and IoT. The innovations from DevNet improve end user experience, the operational experience and developer experience with the network. Under her leadership, the DevNet community has grown to over 400,000 developers in less than three years.

Prior to her current role, Susie was the Vice President and Chief Technology and Experience Officer of Cisco’s Collaboration Technology Group where she was responsible for driving innovation and experience design in Cisco’s collaboration products and software services, including unified communications, telepresence, web and video conferencing, and cloud collaboration. Before joining Cisco, Susie was the founding Vice President of Experience Software Business and CTO at Hewlett Packard, and Lab Director at HP Labs. Susie was the co-editor of the JPSEC standard for the security of JPEG-2000 images. She was formerly an associate editor for the IEEE Transactions on Circuits, Systems and Video Technology and IEEE Transactions on Image Processing. While at HP Labs, Susie was a consulting assistant professor at Stanford University where she co-taught a graduate-level course on digital video processing.

Susie received Technology Review’s Top 100 Young Innovators award, ComputerWorld’s Top 40 Innovators under 40 award, the Red Dot Design Concept award for augmented collaboration, the INCITs Technical Excellence award, the Women in Technology International Hall of Fame award, and was on the Forbes Most Powerful Women list. She is an IEEE Fellow for her contributions in multimedia technology and has over 50 international publications and 57 granted patents. Susie received her B.S., M.S., and Ph.D. degrees in electrical engineering and computer science from the Massachusetts Institute of Technology.


Guy Kawasaki’s DRC 2017 Keynote – The Art of Evangelism

We had the distinct pleasure of having Guy Kawasaki give a keynote at our 13th Annual Evans Data Developer Relations Conference. Guy’s presentation was titled “The Art of Evangelism”. In his keynote, Guy explained the art of evangelism and how to “spread the good news” of your product or service and get others to help spread the word.

Guy_Kawasaki-Canva-Art_Of_Evangelism  Guy-Kawasaki-03

Guy started the keynote by defining evangelism as “getting people to believe as much as you do”. Guy then covered some of the history of evangelism starting from Greek history of “bringing the good news”. To answer the question about why you should evangelize your product or service: 1) it’s good, 2) it’s cheap, 3) the results are long lasting, and 4) it’s fun to be an evangelist. To start your evangelism effort, Guy told us “you need a cause”! To be successful you just need to remember to focus on outreach that is DICEE: Deep, Intelligent, Complete, Empowering and Elegant.

The Art of Evangelism

Guy then continued by focusing on the principles that make up the “Art of Evangelism”:

  • Touch gold
  • Plan many seeds
  • Provide a safe first step
  • Let 100 flowers grow
  • Localize your efforts
  • Think Tinder, not eHarmony
  • Show your passions
  • Post good stuff [David I note: sorry Guy, I couldn’t put the third word you used]
  • Post “too much”
  • Use user-generated content
  • Perfect your shareability

Guy completed his keynote by discussing the rise of Social Media evangelism. He encouraged everyone to be bold in your social posts, to dig deep into topics, and to “go live” with video and presentations. He suggested that everyone explore a few software tools, services and sites for your video social posts: Wirecast, Be.Live and Blue Jeans.

Guy also live streamed his keynote on his Facebook page. You can find the keynote on Guy’s Facebook video page at https://www.facebook.com/guy/videos/1421141037938194/

Guy Kawasaki Web Site – https://guykawasaki.com/


Webinar March 14&16 – Developer Program Buy-In: How to get it, Keep it, and Measure Your Success

There are several business, organizational and industry related aspects that affect developer relations teams who have trouble getting budget or other resources for their developer outreach program. We hear from developer relations teams that one of their developer program buy-in challenges is that upper management and business units don’t perceive the importance of reaching out to developers in the first place.

To start or enhance your developer relations program, you’ll need to work with stakeholders inside your company and get their “buy in”, enumerating desired outcomes and creating the measurements (KPIs – Key Performance Indicators) of success.

Once you get buy-in, you’ll want to keep it by using ongoing reporting for agreed upon metrics that support the investment. These same metrics can also point to new investments in team members and developer relations program features.

Attracting and keeping members is also key to the success of your developer relations program. Active developers will help you promote your program to other developers. Developers also will give you valuable feedback that will improve the offerings of your company. Engaged developers will also help you create content becoming an extended member of your team.

This webinar will give you tips on how to build support within your organization, keep that support, measure your success and grow a thriving community of supportive developers.

developer program buy-in


Developer Program Buy-In Agenda


1) Developer Program Buy-In
2) How to Get Buy-In
3) How to Keep It
4) Measuring Your Success
5) Q&A


Webinar Dates/Times


The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US will be on Daylight/Summer time)

Tuesday, March 14, 2017

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Mar 15) | 11am AEDT (Sydney Mar 15)

Thursday, March 16, 2017

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
Register Now to Reserve your Seat!


Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Webinar Registration Link

Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.

Register Now


David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

developer program buy-in



“Pitch your DevRel Program” Ignite Talk at Evans Data Developer Relations Conference, March 28, 2017

Have you ever given an Ignite Talk? An ignite talk is 20 slides presented in 5 minutes with the slides automatically advancing every 15 seconds. I am inviting all developer relations professionals attending our upcoming 13th Annual Evans Data Developer Relations Conference, to join the best of the best and “Pitch your Developer Relations Program” on Wednesday, March 28 in Palo Alto California.

Why give an Ignite Talk about your developer program? You already know the topic and talking points. Your Ignite talk is becomes a reusable presentation! You can give the same talk at other Ignite events happening around the world. Preparing an Ignite talk, helps you boil down your company’s message and developer outreach to a duration and format that is more than an elevator pitch and less than a keynote. Pitching your program at our conference will educate the other developer relations professionals about your company, products and outreach program. And, you can win prizes!

Ignite Talk

You can learn more about giving and attending Ignite Talks on the Ignite web site. You can watch example Ignite talks on the same site. You can also find other Ignite events on the web site. The site also gives you advice about creating Ignite events in your own cities. Once you give an Ignite talk you’ll want to give more of them. You’ll want to add Ignite talks to your future developer conferences and events. You can encourage your developer community members to give Ignite talks.

Ignite talks are given around the world on a wide range of topics. Why use “Pitch Your Developer Program” as the theme for our conference’s Ignite talks?

  1. The topic is something you already know and are passionate about
  2. Preparing and Giving an Ignite Talk will help you become a better presenter
  3. You can be a “speaker” at our 13th Annual Developer Relations Conference.
  4. It allow all attendees to be quickly educated about your program
  5. Attendees will be able to easily compare multiple developer relations programs
  6. As part of the competition the audience will vote to see who gave the best talk

The Ignite talks session is on the second day of the conference, Tuesday, March 28 from 3pm to 4:15pm. I’ll use the first 2 minutes to welcome everyone to the session and the line up of presenters. Then each presenter will have one minute to get set (you’ll have already sent me your 20 slides in advance), 5 minutes to give the presentation, and one minute to decompress. At the end of all of the presentations use up about 5 minutes to list each Ignite talk and have the audience cheer for the presentation they liked the best. I’ll use an applause/clap-o-meter app on my Smart phone to measure the audience response displaying the level on the screen. I’ll give wicked, awesome prizes to the top presenters!

I’m Looking for 9 Ignite Talks Volunteers to “Pitch Your DevRel Program”

Who can give a “Pitch Your DevRel Program” Ignite talk at DRC2017? Any attendee of the conference can sign up to be an Ignite presenter.

Given the amount of time I have in the conference schedule, I’m looking for 9 Ignite presenters. If you are interested, send me an email and I’ll add you to my list (first come, first accepted). I will send a confirmation after I receive your email with additional information, requirements and deadlines.

Ignite Talk

A few tips to get you started so you’ll say to joining our Ignite Talk presenter list – You Can Do This!

1) Quickly write down 20 short things you would cover in your Ignite talk:

  • your Developer Program name
  • your Name, Title, high school fight song (just kidding about this last item)
  • your Company
  • your products/services/devices/platforms
  • the coolness and uniqueness of your technologies
  • the developers you have and are looking for
  • your Developer program’s features and benefits
  • what developers can do with your SDKs, APIs, tools, libraries, frameworks, devices
  • cool apps that your developer communities are creating
  • how your community members are changing the world
  • why every developer wants to be a member of your program
  • etc.

2) Transfer your 20 notes onto Powerpoint slides – keep bullet text to a minimum. Use Images, Infographics, Diagrams.

3) Use the “rehearse timings” feature to set the 15 seconds duration for each slide

4) Practice, Practice, Practice

Send me your slides when you are ready.

I’ll need your slide deck by one week before the conference, end of day Monday, March 20th, 2017.

Remember: an Ignite Talk is 20 slides, 5 minutes, and the slides automatically advance every 15 seconds.

Ignite Talk Resources

Ignite Talks web site – http://www.ignitetalks.io/

Ignite Talk video examples – http://www.ignitetalks.io/videos

Best Practices for Preparing an Ignite Talk:

This is Going to Be Fun!

If you have any questions or want to sign up, send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/




Guy Kawasaki to Deliver Keynote at Evans Data’s 13th Annual Developer Relations Conference

At this year’s Evans Data Developer Relations Conference, March 27 and 28, at the Crowne Plaza Hotel in Palo Alto California, attendees will hear from Guy Kawasaki, the world’s best developer evangelist. I first met Guy when the Macintosh computer was launched when he and Alain Rossmann delivered an early Mac to the company I was working for, Softsel Computer Products, in Los Angeles.

Guy Kawasaki developer evangelist

Guy and Alain carried the Mac on the plane in a bag (back then you did not have to take your computer out for screening before boarding the plane). They showed me the new computer, demonstrated the software and left it with me. Their goal at the time was to get as much Macintosh software into computer stores (yes, there were stores back them for hardware and software) as soon as possible. I remember taking the computer home over the weekend and with my brother-in-law Leigh, we played with and learned about the Mac. We first used Mac Basic to write some test programs and to peek and poke around the Mac’s memory. Then we used Digital Research’s CPM/68k and developer tools to do some additional testing.

I’ve had the distinct pleasure of introducing Guy as a keynote speaker at one of Borland’s (now called Embarcadero) developer conference. Guy often tells people that I’m the only one who has ever introduced him as a keynote speaker wearing shorts and a tie dye t-shirt. Welcome to Santa Cruz, Guy! At that developer conference, Guy spoke about his “Rules for Revolutionaries” with 10 rules taken from the book. I often use Rule #5, “Make Evangelists, Not Sales”,  in my evangelism talks to developer relations program professionals and software companies.

rules-for-revolutionaries   developer evangelist

I’ve heard Guy present more times that I can remember and I learn something new from him every time. After he spoke about his 10 tips for using Social Media (he and Peg Fitzpatrick are the authors of “The Art of Social Media“) at our local Santa Cruz New Tech Meetup, You can watch the Facebook Live replay. I went home and immediately updated all of my social sites avatars and background images.

Evans Data Press Release about Guy Kawasaki and the 13th Annual Developer Relations Conference

In a recent press release, Evans Data announced that Guy Kawasaki will be part of the keynote lineup of speakers for the 13th annual Developer Relations Conference on March 27-28, 2017 in Palo Alto, CA.


“Over the past 13 years the Developer Relations Conference has been bringing together leading authorities on developer relations and developer ecosystem strategy to meet, forge partnerships, and exchange insights on developer ecosystem development,” said Janel Garvin, CEO of Evans Data Corp. “This year’s conference will be no exception and we’re delighted to be joined by legendary evangelist Guy Kawasaki for his keynote session on “The Art of Evangelism.”

If you’ve never had the pleasure of seeing Guy Kawasaki, currently the chief evangelist of Canva, live you should join us in Palo Alto at the end of March. If you need Guy’s keen developer evangelism insights to help you enhance your developer outreach program, you shouldn’t miss this opportunity to learn from Guy any many other world class developer relations program leaders, advocates and evangelists.

Register now for the Evans Data Developer Relations Conference. You can also register for the Sunday, all day, Developer Relations Boot Camp to kick start and accelerate your company’s developer outreach program.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/


Where in the World are all of the Developers?

I used to have an educational program for my Apple II+ computer that helped my young daughters learn about geography. The educational “game”, published by Brøderbund Software, was called “Where in the World is Carmen Sandiego“. A version of the program came out for the IBM PC in the 1990’s along with a US Public Broadcasting TV show. As I’ve mentioned before, I’ve traveled more than three million air miles visiting with developers, speaking at developer conferences and meeting with customers. At Evans Data our clients continue to ask where developers live and work. Evans Data has the latest results with the release of the 21st edition of our “Global Development Population and Demographics Study“.

Where in the World are All of the Developers

Evans Data, last week, announced the release of the “Global Development Population and Demographics Study 2016 volume 2”. The headline for the press release announces that “Developer Population Growth Rate in Latin America to Top Europe and North America in 2017”. In the press release Evans Data reports that “Developing countries in Latin America have embraced software development and the rate of growth of their developer population is expected to be 4.1% in 2017, a growth rate that tops both North America and the EMEA region for the first time.” I’ve visited Latin America numerous times in the past 20 years and can attest to the enthusiasm of developers and their increased involvement in software development and technology.

Global Developer Population and Demographic Study EDC.jpeg

“We’re seeing a lot of excitement about Latin America both from clients and within the developer community,” said Janel Garvin, CEO of Evans Data Corp. “Latin America in 2017 echoes in many ways the enthusiasm and youth that were the hallmarks of the Asia-Pacific region in years past. Not only is the growth rate strong but the developers themselves are very open to exploring and adopting new technologies. This is a region that projects a very strong future.”

Technology leaders including IBM, Google, Microsoft, Apple, Facebook, and others have been growing their developer outreach and evangelism in Brazil, Mexico, Argentina, Costa Rica and in other Latin America countries. Venture Capital firms are also investing in Latin American start up companies.

Global Developer Population and Demographic Study 2016 V2

Evans Data analysts conduct extensive secondary research each year to determine the software developer population for the top 30 in the world. Sources include IMF, World Bank, CIA and many others. Data is put into a model which estimates current populations and makes projections for the next five years. This gives us the developer population data.

On top of that population data we layer selected results from our semi-annual Global Development survey to show not only overall populations but the number of developers in each country or region who are using various technologies like language, platform, etc. This makes this study unique in the industry.

Evans Data recommends clients use this survey in combination with it’s companion survey series; the Global Development Survey series, in order to completely understand the full scope and complexity of the developer layout worldwide. This report combined with the Global Survey Series provides the most comprehensive view of developers on a global basis.

What is your Developer Relations Program doing in Latin America?

What is your developer relations program doing to reach out to developers in Latin America? Do you localize your developer program information in Spanish and Portuguese? If your doing cool things with developers in Latin America, send me an email.

Where in the World

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/