Next Week: Evans Data Developer Relations Conference 2018 – Guy Kawasaki, live focus group and more

There’s less than a week until the start of the 14th Annual Evans Data Developer Relations Conference in Palo Alto California (March 25-27). With 6 keynote speakers, break out sessions, workshops, a Sunday boot camp, round table discussions and loads of time for networking, this year’s conference will be a spectacular opportunity to move your developer program to higher levels of success. There are only a few seats left for this one of a kind conference focused on developer relations best practices, developer program excellence and optimal developer outreach.

Reserve one of the final seats!

Here are a few of the “can’t miss” things that are happening during the conference.

Keynote Speakers

Janel GarvinEvans Data Corp – Founder and CEO
Hot Topics in Software Development 2018
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, Mobile and IoT.

Paul CutsingerAmazon – Head of Alexa Voice Design Education
Anatomy of an Amazon Alexa Evangelist
Who are they? What makes them tick? What do they accomplish? In this session, you’ll get a behind the scenes look at how the Alexa evangelism team operates and what we strive to achieve.

Jonas JacobiIBM – Head of Developer Advocacy, Worldwide
IBM and The Developer Economy
Jonas will discuss how IBM has, in less than 12 months, changed its developer engagement strategy, changed the senior executive teams perspective of the developer economy, and rallied the entire company behind the mission to become the most trusted and respected technology company in the World.

Guy KawasakiCanva – Chief Evangelist
Developer Relations “Fireside” Chat
David Intersimone (“David I”), Evans Data’s Vice President of Developer Communities, will host a conversation with Guy Kawasaki covering developer relations best practice and experiences. They’ll also take questions from conference attendees. Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.

Roger ChandlerIntel – Vice President & General Manager, Developer Programs & Initiatives
Co-Designing the Future with the Developer Ecosystem
For decades Intel has partnered with software developers around the world to define, deliver, and improve their products. Learn how Intel co-designs user-focused platforms with the software ecosystem, makes it easier for developers to better harness the capabilities of Intel products, and helps ISVs to better sell their software products. This talk will provide specific examples from IOT, Artificial Intelligence, PC Gaming, and Virtual Reality to make it all fit together so that end-users are delighted and developers can grow their business.

Sam RamjiGoogle – Vice President of Product Management for Google Cloud Platform
Open, cloudy, platform-shaped: developer relations for a new normal
Open source is ascendant. Digital platforms are shaking up the Fortune 500. Cloud is eating the glass house. As stewards of the profession, we share an awesome responsibility to define new best practices for developer relations in a changing world. This presentation shares what we’ve learned at Google on the journey we all are on to the future of Dev Rel.

Expert Panel, Round Table Discussions, Live On-Stage Developer Focus Group

Future Directions for Developer Relations and Developer Technologies
Our panel of experts will discuss the future of developer programs and how new technologies are reshaping the features, conversations and deliverables for every developer community.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities
Panelists:
Michael AgliettiThingWorx – VP of Developer Relations
Mithun DharHERE – General Manager Developer Relations (Evangelism, Marketing, Engineering, and Product Management)
JJ KassDropbox – Head of Developer Programs
Andrew LeeAirbnb – Business Development and Developer Relations
Lothar SchubertGE Digital – Director, Developer Relations

Hot Topic Round Table Discussions

Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Relations, including: Measuring ROI and Metrics, Utilizing Social Media to Attract and Engage Developers, Scaling a DevRel Team, Running Hackathons and Events, Effectively Communicating with Developers, API success factors, Educating and Training Developer Communities, and the Art of Internal Evangelism.

Live Onstage Developer Focus Group – This is your chance to ask developers what you want to know – a panel of developers answer the questions you submit.
Moderator: David Intersimone (“David I”), Evans Data – Vice President of Developer Communities

Workshops

Kristen SchevenAngelHack – Chief Marketing Officer
Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Michael RasalanEvans Data – Director of Research
Benchmarking Developer Program Offerings and Quantifying User Satisfaction
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments. This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Yolanda Fintschenko, Ph.D.Fixate IO – Co-Founder and Chris RileyFixate IO – Co-Founder
The A to Z of Practitioner Content Marketing
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.

Matt SchmidtDZone – President
Building the Ideal Developer Community
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight. Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Breakout Sessions

Cliff SimpkinsMicrosoft – Director, Azure Developer Marketing
Virtual Event ROI: Experiments and Learnings 

Larry McDonoughVMware – Director, Product Management
Beyond the Portal: An Innovative Developer Engagement Approach

Desiree MotamediFacebook – Head of Developer Product Marketing
Developers and the Future of Technology

Mike GueretteRed Hat – Global Developer Program Manager
Starting a Developer Program Begins with Data

Lothar SchubertGE Digital – Director, Developer Relations / Product Marketing
Building Sticky Relationships with Developer Experiences

Marie HuweDocuSign – VP, Developer Programs and Evangelism
Developer Market Segmentation: Who are developers and what do they want?

Kris ChantSalesforce – Developer Relations Director
Using Community to Grow your Developer Program

Scott BurnellFord Motor Company – Global Lead, Business Development & Partner Management
WIIFM?

Michelle LittleEvans Data Corp – Analyst
Digging Deeper: Understanding Developer Motivations.

Julie AndersonHP Inc. – Developer Outreach Program Manager
Outreach in the Enterprise: Using Hackathons to Create Culture Change at HP Inc.

Sunday Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Boot Camp Faculty:

David Intersimone “David I” – Evans Data Corp – Vice President of Developer Communities
Michael Rasalan – Evans Data Corp – Director of Research
Scott Burnell – Ford Motor Company – Global Lead, Business Development & Partner Management
Michael Aglietti – ThingWorx – VP Developer Programs

Date: Sunday March 25, 2018
Time: 9am – 5:00pm

https://evansdata.com/drc/2018/bootcamp.php

 

Evans Data Developer Relations Boot Camp – Sunday March 25, 2018 – Palo Alto, CA

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

The boot camp takes place on the Sunday before the two day 14th Annual Evans Data Developer Relations Conference.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

  • Grow your developer community with the right members
  • Use best practices to drive business success
  • Reduce your DevRel costs and Increased your Program’s Scalability
  • Improve developer experiences on your Community site
  • Leverage developers to increase business value
  • Satisfy developer pain points

 

Boot Camp sessions

  • Program Strategy, Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers: Developer Personas and Segmentation
  • Crafting a Win-Win-Win Strategy for your Developer Program
  • Best Practices for Successful Developer Relations Programs
  • Effectively Communicating with Developers

 

Developer Relations Boot Camp

 

Accelerated Learning Workshops at the Evans Data Developer Relations Conference

In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together at the 14th Annual Evans Data Developer Relations Conference, March 26-27 at the Crowne Plaza Hotel in Palo Alto California, to discuss best practices and reveal the techniques behind their success!

New this year: Interactive Workshops

In addition to six keynote presenters and multiple breakout sessions, this year we have also scheduled four interactive workshops during the conference. Each conference attendee will choose to participate in two of the four workshops being held on Tuesday, March 27 at 9am and 10am.

These four workshops will provide accelerated learning for conference attendees to work together to:

  • Build a marketing action plan that creates a sustainable and diverse developer foundation
  • Craft a practitioner content marketing strategy
  • Learn how to segment a developer population that will allow you to expand your reach
  • Plan the launch of an online developer community that is sure to be a success

 

Workshop Sessions, Dates/Times, and Leaders

Here are the four workshop sessions, the date/time when they take place on Tuesday March 27th, and an abstract that describes the workshop in more detail. You can also click on the workshop leader’s name to see their biography.

Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts

Date/Time: Tuesday March 27 – Track 1 Room – 9:00am
Workshop Leader: Kristen Scheven, AngelHack – Chief Marketing Officer

Workshop Abstract

People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Workshop: The A to Z of Practitioner Content Marketing

Date/Time: Tuesday March 27 – Track 1 Room – 10:00am
Workshop Leaders: Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder

Workshop Abstract

In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.

Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.

Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company’s share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.

Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction

Date/Time: Tuesday March 27 – Track 2 Room – 9:00am
Workshop Leader: Michael Rasalan, Evans Data – Director of Research

Workshop Abstract

To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments.

This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Workshop: Building the Ideal Developer Community

Date/Time: Tuesday March 27 – Track 2 Room – 10:00am
Workshop Leader: Matt Schmidt, DZone – President

Workshop Abstract

A key component of a mature developer relations strategy is the effective use of community. How do developers on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight.

Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Additional Conference Links

 

Register for the Conference to Reserve your Place!

See you at the Crowne Plaza Hotel in Palo Alto for this one of a kind conference that brings together developer ecosystem strategists, developer marketing, and developer relations professionals to meet, exchange ideas, forge partnerships, and share insights on developer ecosystem development.

Six and Half Million Developers Now Using AI or ML in Their Projects

Are the developers in your community using AI and Machine Learning (ML) in their projects? Does your company provide AI and ML technologies and products for developers to use? According to recent developer research by Evans Data Corporation, software developers are adopting and using artificial intelligence and machine learning by the millions, according to Evans Data’s newly released Global Development and Demographics Study. Twenty-nine percent of developers worldwide, or 6,452,000 in all, are currently using some form of AI or ML and an additional 5.8 million expect to within the next six months. Others expect to incorporate AI or ML techniques later in the future, with only 18%, or slightly less than 4 million, having no plans to ever use these technologies. The Asia-Pacific region is the strongest with almost 3 million developers currently using these technologies.

At the AWS re:Invent conference last November, Amazon and Intel announced DeepLens – “The world’s first deep learning enabled video camera for developers.” According to Amazon, “AWS DeepLens helps put deep learning in the hands of developers, literally, with a fully programmable video camera, tutorials, code, and pre-trained models designed to expand deep learning skills.” Developers can pre-order the camera and SDK now for delivery in Spring of this year.

Six and Half Million Developers Now Using AI or ML in Their Projects

The Global Developer Population and Demographic Study, now in its 25th edition, is the definitive developer population estimate, updated every six months. The result of extensive secondary research, the study finds 22 million developers worldwide with projections to reach 26.1 million within five years. Global survey data laid atop the population estimates show technology adoption figures worldwide as well as by region.

“There’s been a huge uptake for AI and ML technologies by developers.” said Janel Garvin, CEO of Evans Data Corp, “Not only have the tools and frameworks multiplied and matured and made adoption much easier, but the developers themselves show a great deal of excitement about using them and enhancing their applications with these new capabilities.”

Population trends and estimates cover many different types of development in the most recent study. Additional points discovered in this edition include: 9.9 million developers involved with optimizing security solutions in their organizations, with 1.8 million developers focused on this in North America, and 16.5 million developers working in organizations having a formal DevOps strategy. In DevOps both the APAC and EMEA regions top North America for number of developers.

The new Global Development Population and Demographics Study provides developer population estimates by region and for major countries within regions as well as worldwide estimates and growth projections. Demographic estimates include age, gender, years experience, education and more. Technology adoption estimates include Host and Target Platform Adoption and Migration, Development Methodologies, Tool use, Tech adoption, High Performance Computing, and other topics.

See the complete “Global Developer Population and Demographic Study” Table of Contents and Methodology here: Table of Contents

About Evans Data Corporation

Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.

 

 

Know your Developers and Creating Personas – webinar info and links

This week, I am presenting a DevRelate webinar, “Know your Developers and Creating Personas” on Tuesday (June 20) and Thursday (June 22). Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar introduces you to different types of developers. This blog post contains additional information and links covered in the webinar.

Know your Developers

 

Creating Personas

Discovering Developer Personas Specific to Your Technology – Evans Data Research Service

Understanding the personas of your targeted developer segments allows you to:

  • Communicate more clearly with each persona
  • Provide the tools and technologies each persona uses
  • Provide the level and type of support each expects
  • Find developers that match the personas for effective outreach
  • Understand where each persona can be reached

Developer Personas I have Known – a DevRelate blog post.

 

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.

 

Non-industrial Commercial Deployments Top Developers’ IoT Targets

In past DevRelate blog posts, I’ve covered Developer Relations outreach for both consumer, commercial and industrial IoT. In my home I have consumer grade smart thermostats, motion detectors, lights, and water leak detectors. The Evans Data Internet of Things vertical research service focuses on developers working on projects for connected devices in the Internet of Things, whether they’re for transportation, home automation, smarter cities, retail, industry or any other type of interconnected applications.

Top IoT Development Targets

Today, Evans Data reported that more developers (57%) working on Internet of Things projects are targeting deployments related to commercial but not industrial implementations than any other type, according to Evans Data’s recently released Internet of Things Development Study. These include implementations such as healthcare, eCommerce, retail and finance. The survey of 840 developers worldwide who are actively working on Internet of Things projects also showed that 52% were targeting consumer directed implementations such as connected home, consumer wearables, transportation, and so on, while 43% target industrial deployments. Many of the categories are not mutually exclusive and developers could select as many as applicable. On average developers selected 1.4 categories.

IoTDev2017v1

Those developers in the APAC region were more likely to target consumer deployments, while those in EMEA and North America showed a preference for commercial non-industrial implementations.

“Just a little while ago when we looked at IoT targets the field was dominated by industrial implementations,” said Janel Garvin, CEO of Evans Data. “Today we don’t see less industrial targeting, but what we do see is more awareness, excitement and thus targeting towards other categories of IoT implementations. This is a natural sign of the whole IoT development industry evolving and becoming more mature.”

A drill down into the popular consumer category showed that primary targets are: business to consumer ecommerce, entertainment/infotainment, security and surveillance, and connected home / home appliances.

Evans Data Corp’s Internet of Things Development Study is part of the continuing Internet of Things Vertical service which is published year round studying developers working on internet of Things projects and their applications. It covers a broad range of aspects including:, The IoT Landscape, Demographics, Firmographics, Platform Adoption, the IoT Development Lifecycle, Complementary Technologies to IoT, Technology Adoption and more.

See the complete Table of Contents and Methodology here: Table of Contents

Does your Developer Relations Program focus on IoT developers and development?

I would love to explore your consumer, commercial and industrial IoT focused developer programs. Send me an email with your developer program URL so that I can join and take a look.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99