by Marthe Rana | Aug 1, 2018 | APIs, Developer Community, Developer Marketing, Developer Outreach, Developer Programs News, Developer Relations, DevRelate, Education, Outreach, Social Media, Tools, Webinar |
Many developer relations teams can easily find a small group of developers that fit with their target personas and product/industry segments. It’s more of a challenge to find a wider range of developers who will also build value on top of your product or service. This webinar will cover how to find the largest developer community for a new product or service offering, or how to go beyond your existing community to find new developers to expand your reach.
Agenda:
- Where to look for developers
- Matching your product/service with specific types of developers
- Creating the right incentives for a win/win relationship
- Growing your developer community as your product or service grows
- Q&A
Presenter:
- David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I also shares his visions and insights as a pioneer in developer relations with program managers and directors giving workshops, webinars, guidance and advice on program creation and enhancement.
Dates / Times:
Tuesday, August 14, 2018
- 7am PDT (10am EDT)
- 1pm PDT (4pm EDT)
- 5pm PDT (8pm EDT)
Thursday, August 16, 2018
- 7am PDT (10am EDT)
- 10am PDT (1pm EDT)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
https://attendee.gotowebinar.com/rt/6991424298093761794
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
Register Now
After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.
https://attendee.gotowebinar.com/rt/6991424298093761794
by David I | Aug 10, 2017 | APIs, Developer Community, Developer Relations, DevRelate, Programming, Tools |
More than 80 percent of developers tell Evans Data, in the Developer Relations Program Survey 2017, that they belong to one or more developer programs (free and/or paid). A majority of developers have consistently told Evans Data that they won’t use a product, service, platform, API, device, framework, library and other technologies if there isn’t an associated active developer community. The top reasons for joining and staying with a technology and a developer community are included in “The Four T’s”: technical support, technical information, training and tools. Being a part of a thriving developer community, developers tell Evans Data that there are three primary benefits that they report to their executives and managers: time saved, increased productivity and improved quality.
Time Saved
When your developer program provides great documentation, getting started guides, step by step tutorials, sample template projects, pre-built client and server libraries, videos, and code snippets programmers can save time learning your APIs, building applications and reusing code. In the Evans Data Developer Relations Survey 2017, more than three quarters of developers report that they save time because of their membership. The savings amount to being able to get more work done each week. Being able to access latest updates, bug fixes, and workarounds allows developers to avoid wasting time trying to track down a known problem. Talking with other developers in program forums and newsgroups can also save hours of wasted time that others have already incurred.
Increased Productivity
Using great tools, SDKs and content helps developers streamline their design, development, testing and deployment work. Leveraging the work done by your R&D team and developer advocates to help community members results in increased productivity for themselves and their teams. In my years of experience and with feedback from community members, it always helps to have someone show you the best practices and how to(s) for a technology allowing you to focus on what makes your solution unique to your company’s business. Copying sample code and reusing libraries and frameworks also saves time that can be used to work on other development projects.
Improved Quality
One of the best measures of developer program membership, according to developers in the recent Evans Data Developer Relations Program survey, is the improvement in the quality of their code. We know that developers write code. At the same time, developers also read code. Being a part of a developer program allows developers to avoid worst practices, talk with other developers about how to performance tune code, find and create workarounds for issues, write unit and system tests, use audits and metrics tools to identify code smells, and more. Hearing about development problems and solutions from other developers in community forums, in articles and on webinars helps another developer avoid the same problems, traps and pitfalls. Being able to access a bug tracking database on a developer program site will lead to better quality products being built by your customers and your own R&D teams.
Additional Benefits Heard from your Community Members?
Do you have additional developer benefits that you’ve heard from your developer community members? Send me an email with your list.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Jan 24, 2017 | Developer Outreach, Developer Relations, DevRelate, Tools, Webinar |
As part of my DevRelate webinar presentation, “Developer Relations Best Practices and Tools of the Trade“, I am providing the links to the tools, websites, bloggers and other resources that I used for each of the seven best practices I cover in this week’s webinar. As I mention in the webinar, Evans’s Data Tactical Marketing – Developer Marketing and Developer Relations Programs – developer research reports provide hundreds of best practices that could have covered. Since I have to start somewhere, I’ve started with seven. My plan is to cover additional best practices and tools in future DevRelate webinars. Stay tuned to the DevRelate blog for news about additional webinars, dates and times.
Evans Data Tactical Marketing Reports
You can find the table of contents and a few sample pages from each report on the pages linked below. Contact our salesx team if you want to purchase the reports. The release schedule for all of our 2017 research reports can be found at https://evansdata.com/reports/release_schedule.php
Seven Best Practices Covered in this week’s Webinar
- Social Media
- Blogs
- Newsletters
- Webinars
- Videos
- Documentation
- Answers
Social Media
Blogging tools:
Books:
- The Art of Social Media, Power Tips for Power Users – Guy Kawasaki and Peg Fitzpatrick – http://artof.social/
Blogs
Blogs for developers and DevRel professionals (you should also follow and collaborate with):
Thought/Tech leader blogs:
Platform/Language blogs:
News/Press blogs/articles:
Newsletters
- Word Press Newsletter Plugin – free plugin to add newsletter features to your WordPress based site or blog. Integrates with WordPress standard login form.
- Newsletter Archive Plugin Extension – adds a smart tag that you can put on a page to create and update when you create new newsletters.
- Oracle Eloqua – cloud based marketing automation driving dynamic journeys.
- Marketo – marketing automation for companies of any size.
Webinars
Videos
Documentation
- MediaWiki – open source wiki project written in PHP. Used by Wikipedia and Wikimedia. You can use the Book Creator extension to select Wiki pages and create a book. You can use the Collection extension to create collections of Wiki pages and export them as a PDF or a book. You can take your collections and have a book printed on demand by PediaPress.
- Calibre – free, open source e-book management tool for creating and converting content for eBooks. You can create and edit eBooks for major eBook formats. It also has a feature to synchronize eBooks to book reading devices.
Answers
Email me if you need additional help, links, tools, info
You can find additional tools and links that I use on my earlier blog post, “Developer Relations Tools of the Trade“. I will keep updating this blog post throughout the week. If you have tools, links and other resources to add, send me an email.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/
by David I | Jan 10, 2017 | Developer Outreach, Developer Programs News, Developer Relations, Tools, Webinar |
Some of the most crucial elements of a successful developer program surround the awareness, acquisition, and retention of your developers. You have to provide tools, technical information, SDKs, support and create a community website that encourages participation amongst developers in forums, blogs, hackathons, contests and training events through targeted outreach.
It might sound like a tall order but there are methods, techniques, and insights that apply to every program and the tactics used to reach developers that can only come from years of research and experience.
Join us for the “Developer Relations Best Practices and Tools of the Trade” webinar on Jan 24, 25 & 26 – Reserve Your Seat Today!
This DevRelate webinar highlights several developer relations best practices and “tools of the trade” used to facilitate and automate outreach to developers. During the webinar, David I will demonstrate several useful tools and services that he uses to reach out to DevRelate members and developers. This developer relations best practices and tooling webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing Patterns and Developer Relations Programs) research results.
Agenda
1) Introduction to Evans Data Developer Marketing Research
2) Developer Relations Best Practices
3) Demonstrations: DevRel Tools of the Trade
4) Q&A
Dates and Times
This webinar is offered six times on January 24 and January 26. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!
Tuesday (Jan 24)
- 7am Pacific Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 10am Pacific Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)
- 1pm Pacific Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET, 8am Sydney AEDT Jan 25)
Wednesday (Jan 25)
- 4:30pm Pacific Time (6:30pm CST, 7:30pm EST, 12:30am GMT, 1:30am CET, 8:30am Beijing CST Jan 26, 11:30am Sydney AEDT Jan 26)
Thursday (Jan 26)
- 7am Pacific Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 10am Pacific Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)
Presenter
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.
Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!
by David I | Jan 9, 2017 | APIs, Developer Outreach, Developer Relations, Programming, Tools |
In marketing our developer focused products, frameworks and services, we often create screen shots, sometimes called the “hero” shot, that provides high level visualizations of the product, frameworks and services and what developers can potentially build. When I visit developer relations program sites, I find lists of SDKs, APIs, tutorials, demos, documentation, videos, white papers, etc. What I seldom find are complete MVP (minimally viable product) or DevRel Hero App template projects for developers.
It’s great to see all of the sample projects for each API, these are great for learning the specific calls, parameters and return results. In the early days of Java Enterprise Edition (when it was still part of Sun Microsystems), you could find the Java Pet Store project. The Petstore project gave you the complete solution for an AJAX enabled web application. You could load the project and experiment with you. You could use it as a starting point for your own Java Enterprise web applications. Java Petstore was part of Sun’s BluePrints program: “The Java BluePrints Program program helps developers create robust, scalable, and portable applications by providing guidelines, patterns, and code that illustrate best practices on how to build end-to-end applications using Java technology.”
Examples of DevRel Hero App Template Projects
Here are a few examples of template and complete sample applications provided by developer relations programs. You can also search on your favorite developer platform or service sites and look for application templates, sample projects, and showcase applications.
Microsoft Visual Studio Templates for Web Projects – “Visual Studio includes project templates to help you get started when you create a web project. You can create web application projects or web site projects. By considering the most appropriate project type before you begin, you can save time when you create, test, and deploy the web project.”
DNN Software DNN (formerly known as DotNetNuke) : CMS open source platform for .NET – “DNN Platform is a free, open source .NET CMS and the foundation of DNN’s Evoq product offerings. Over 750,000 organizations worldwide have built websites powered by DNN Platform.”
Google Android XYZTouristAttractions Sample – “This sample aims to be as close to a real world example of a mobile and Wear app combination as possible. It has a more refined design and also provides a practical example of how a mobile app would interact and communicate with its wear counterpart.”
Oracle Jet WorkBetter App – “WorkBetter is a complete sample app showcasing the capabilities of JET for building web applications. WorkBetter has been designed for use as a web application in browsers from a mobile phone up to desktop. WorkBetter demonstrates web UI patterns and best practices, including Routing, ojModule, and data resource interactions.”
Facebook F8 2016 Developer Conference App – this is “the source code of the official F8 app of 2016, powered by React Native and other Facebook open source projects”. It includes sub-projects for iOS and Android apps that were available in the Apple AppStore and Google Play. “We’ve created a series of tutorials at makeitopen.com that explain how we built the app, and that dive into how we used React Native, Redux, Relay, GraphQL, and more.”
Do you have DevRel Hero App Template Projects?
If you have Hero App template projects as part of your developer relations project that highlight complete solutions, please email me.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
by David I | Oct 27, 2016 | Cloud Storage, Developer Relations, DevRelate, Essential Features, Programming, Tools |
All developers require a Developer Relations Programs to follow the “3 C’s” – Community, Code and Content. To this list of C’s I also add a few of my own: Collaboration, Continuity, Cooperation, Communication, Caring, Celebration, Civility, Consideration, Clarity, Conversation and Curiosity. In surveys, during conversations, in emails and as the most commonly asked webinar question, developers tell us that Code is King! Even though we provide documentation for SDKs, APIs, libraries, frameworks, systems and applications, the ultimate documentation is the source code itself. The Computer History Museum (CHM) collects the source code for great computer software programs and systems. Do you want to download the source code for MacPaint and QuickDraw created by Bill Atkinson? You can download them both and you can read the story behind the software too! I love what CHM is doing to preserve the source code artifacts of our industry’s history. Developers tell Evans Data that source code examples, sample projects and tutorials are some of the top requirements for a successful developer relations program. So, the question is, where should you put your sample programs so that your developer relations program members can find it, download it and use it?
Developer Relations – where to put your sample programs, tutorials and source code?
There are several places that Developer Relations programs put there source code. Some programs keep their code on their own servers (ftp or http access), some put code in public repositories and others put their source on code hosting sites. There are many sites to choose from including: Amazon S3, Microsoft Azure Storage, GitHub, SourceForge, DropBox, Cloud Forge, Box, CodePlex, Google Drive, Assembla, BitBucket, ProjectLocker, and LaunchPad. Most of these sites support the leading source code version control services including Subversion, Git and Mercurial. Some of the hosting sites will also provide additional tools and services like defect tracking, deploy/install, security scanning, and license compliance audits. Several of these sites are popular places to put open source software projects allowing the developer community to collaborate and enhance the sample code. Some of the sites also provide APIs (GitHub Developer for example) for you to automate interactions, search catalogs of entries, access control, and more. Other developer programs place source code on sites to make it simple to distribute and update the code. Most integrated development environments and programmer’s editors support pulling sample code from repositories.
Where do you put your Developer Relations program and products sample code?
Send me an email and tell me where you put your developer relations program code.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
