Developer Marketing and Developer Relations – education, skills, reporting

On the road to my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I am putting together background research and information about several high level aspects for each team member. In this blog post I am starting with a focus on education, skills and organizational reporting. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with. In subsequent blog posts I’ll drill down into roles, responsibilities, work done, audiences, metrics, ROI and other aspects.

Education

In looking at a wide range of Developer Marketing and Developer Relations practitioners active in the technology products, devices, platforms and services, I’ve found common characteristics, degree attainment, and focus areas. Of course there are many journeys that we take to get to a specific Developer Marketing and Developer Relations position. Do these educational backgrounds resonate with you and others you know?

  • Developer Marketing: BA, BS, MA, MS, MBA and/or PhD in Marketing, Communications, Business Administration, Economics, Public Relations, Journalism, Computer Science, Software Engineering, International Business, Management, Finance, Creative Writing.
  • Developer Relations: BA, BS, MA, MS and/or PhD in Computer Science, Software Engineering, Electrical Engineering, Computer Engineering, Mathematics.

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Skills

In the wide array of skills and experiences, you can often find some of the following listed for Developer Marketing and Developer Relations team members. There can be a wide range of past experiences, job history and interest areas. Some differences can be traced to the industry, product, service, device, platform or other positions held by each member of the developer outreach team.

  • Developer Marketing:  Messaging, Writing, Demand Generation, Marketing Campaigns, Go To Market Strategies, Budgets, Branding, Social Media, Events, PR, AR, Advertising.
  • Developer Relations: Programming, Public Speaking, Demonstrations, Webinars, Videos, Developer Advocacy/Evangelism, Technical Writing, Blogging.

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Ideal Report To

Depending on the size and complexity of the company, products, services, devices, platforms and other technology areas, Developer Marketing and Developer Relations leaders and team members would ideally like to report to one (or more) of the following executive level members and organizations.

  • Developer Marketing – report to the CMO as part of the Corporate Marketing organization.
  • Developer Relations – report to the CTO and be part of the Software Engineering organization.

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Are there other education, skills and organizational reporting aspects that you’ve experienced or found?

There is never a college degree, experience level, job history and organizational structure that fits neatly for all Developer Marketing and Developer Relations professionals in each industry and company for today’s software, devices, platforms and services world. In looking at my network of friends and job requirements postings, I’ve found any number of additional aspects that could be (should be) included. Send me an email with your own experiences and history and I’ll consider them for the  upcoming DevRelate webinar in August.

 

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

I just got back from Cisco Live in Las Vegas, Nevada

I spent the past few days in Las Vegas for the Cisco Live 2017 C-Scape industry analysts meetup. I had two days (thankfully in air conditioned rooms and buses) of meetings with executives, leaders of product groups, and customers in general sessions, round table discussions and one on one meetings. I also attended the opening keynote with Cisco CEO Chuck Robbins and had the pleasure to witness his sit down conversation with Apple CEO Tim Cook. There is plenty of news about Cisco’s announcements, products, and technologies in the news, so I won’t repeat those sorts of things here. This DevRelate blog post is focused on how Developer Relations outreach can be multiply integrated into a company’s in-person conference.

 

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Best Practices for an Integrated Developer/User Event

At most technology company conferences, you already have most of your executives, product managers, marketing specialists, and technology gurus. Combining partner, analyst, partner, ecosystem and press meetings into the same location makes a lot of sense. Cisco did a great job of bringing us into the middle of their conference including meetings with customers who talked about their success stories. We had plenty of time to ask questions during the meetings as well as during informal conversations during dinners later in the evening.

I got to hear from customers during some of the general sessions and round table discussions. While it is always good to talk with members of the teams, it is a special pleasure to be able to listen to and ask questions of customers and their experiences.

I really enjoyed the discussions with Michael Giresi, CIO of Royal Caribbean about how extended teams work closely together to enhance their customer’s experiences with project teams that include IT, DevOps, Business, Product, and Developer members. From my notes he said “it is about the team being accountable for the complete solution – embedding accountability for the complete experience versus just the application experience. Assign ownership for the performance of the whole solution – assign the right people to the ‘whole team’. The concept of applications and infrastructure being separate is nuts! The old way doesn’t work anymore.”

I also got to talk with Michael Sherwood, Director of the Department of Information Technologies for the City of Las Vegas about the implementation of their Smart City plans to include IoT, Open Data and Developer APIs. Michael even sent me a follow up email yesterday with additional information and links.

It was very clear that software, developers and APIs were front and center in just about every hardware and software product presentation and demonstration. Integrating a very active Cisco DevNet Zone in the convention center with class rooms, hands on workshops, and cool developer solutions also reinforced the theme of developers at the center of everything. While developers often think of APIs for platforms, frameworks and services, Cisco also demonstrated the openness of programming at the ASIC level.

When you are planning  your conference, you can leverage your company and team members investments to the maximum by integrating your whole “extended” ecosystem – technology, marketing, research, partners, analysts, experts, authors, consultants, developers, thought leaders, trainers, educators, and others to orchestrate a complete event. For those technology and software companies that integrate and add value, you can also be a part of the larger story during the event. I am probably already preaching to the choir, but piggy-backing on an event to reach out to a larger developer audience is always a good thing.

 

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Just before I left the Cisco DevNet Zone and the convention center, I stopped by the Cisco DevNet Opportunity Project pod. Cisco DevNet is encouraging developers, companies and others to get involved to “unleash the power of data and technology to expand economic opportunity in communities nationwide. To create solutions that help families, local leaders, and businesses access information about the resources they need to succeed.” Find out more about the US Department of Commerce Opportunity Project at https://opportunity.census.gov/

 

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While it was extremely hot outside in Las Vegas this week (glad to be home in the cool environment of Monterey Bay), it was also extremely beneficial to see the awesome team at Cisco and the wide array of tech companies and developers working together to move our industry forward. I hope that you all have success in your future events whether they be small, medium, large, extra large or XXXXL.

What are your Best Practices for a Completely Integrated Developer Event Experience?

If you have your own best practices where you integrate multiple audiences, partners, press, analysts, users, developers and others in your events, send me an email with what works best for you.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar – August 8 & 10, 2017 – Developer Marketing & Developer Relations – Similarities & Differences

This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.

Agenda

  1. Developer Marketing and Developer Relations
  2. Team members: background, education, skills, reporting
  3. Roles, responsibilities, work done/shared
  4. Audience(s)
  5. Metrics and ROI
  6. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, August 8, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)

Thursday, August 10, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

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