Developer Population Growth Shifts Toward China, India and Emerging Countries

Evans Data Press Release, SANTA CRUZ CA June 13th

As the population of software developers worldwide continues to grow, the hot spots top growth rate are changing. While the United States currently has the largest population of developers, India will overtake the US by 2023 according to Evans Data’s recently released Global Developer Population and Demographics Study. The top nation for growth however is China, where the growth rate of the developer population is forecast to range between 6% and 8% each year leading up to 2023.

The Global Developer Population and Demographic Study, now in its 25th edition, is the definitive developer population estimate, updated every six months. The result of extensive secondary research, the study finds 23 million developers worldwide in 2018 with projections to reach 27.7 million within five years. Global survey data laid atop the population estimates show technology adoption figures worldwide as well as by region. and offer insights into estimates on numbers of developers such as how many developers in each region are developing in the Cloud, how many use Block chain, etc.

“The US can be viewed as the cradle of software development and has thus has always had the largest developer population,” said Janel Garvin, CEO of Evans Data Corp, “However, emerging countries are definitely catching up. This is true overall and also in the adoption of various leading edge technologies, where we see a very strong uptake in China, India and also Brazil.”

Population trends and estimates cover many different types of development in the most recent study. Additional points discovered in this edition include: 7.2 million developers currently developing in the Cloud with the number of developers in the APAC region doing this almost double the number in North America.

The new Global Development Population and Demographics Study provides developer population estimates by region and for major countries within regions as well as worldwide estimates and growth projections. Demographic estimates include age, gender, years experience, education and more. Technology adoption estimates include Host and Target Platform Adoption and Migration, Cloud, BlockChain, Tool use, Tech adoption, High Performance Computing, and other topics.

See the complete Table of Contents and Methodology here: Table of Contents

So what does that mean for developer relations? According to the Evans Data Developer Relations Programs Survey, the number of developers who are in a formal developer relations program reached 83% – that’s over 19 million developers involved with developer programs! That showcases now more than ever, its vital to ensure you understand the needs of the developers you are targeting, perfect your outreach methods, and have the program elements in place required to attract and retain them.

For more insight on developer relations programs, check out this annual study with over 156 pages of insight – Developer Relations Program 2018

A Gentle Introduction to Developer Personas and Segmentation – Webinar Info Links

This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.

 

Developer Persona and Research Related Blog Post and Past Webinar

Blog Post: Developer Personas I Have Known

DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information and Links

[coming soon]

 

 

Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

Accelerated Learning Workshops at the Evans Data Developer Relations Conference

In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together at the 14th Annual Evans Data Developer Relations Conference, March 26-27 at the Crowne Plaza Hotel in Palo Alto California, to discuss best practices and reveal the techniques behind their success!

New this year: Interactive Workshops

In addition to six keynote presenters and multiple breakout sessions, this year we have also scheduled four interactive workshops during the conference. Each conference attendee will choose to participate in two of the four workshops being held on Tuesday, March 27 at 9am and 10am.

These four workshops will provide accelerated learning for conference attendees to work together to:

  • Build a marketing action plan that creates a sustainable and diverse developer foundation
  • Craft a practitioner content marketing strategy
  • Learn how to segment a developer population that will allow you to expand your reach
  • Plan the launch of an online developer community that is sure to be a success

 

Workshop Sessions, Dates/Times, and Leaders

Here are the four workshop sessions, the date/time when they take place on Tuesday March 27th, and an abstract that describes the workshop in more detail. You can also click on the workshop leader’s name to see their biography.

Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts

Date/Time: Tuesday March 27 – Track 1 Room – 9:00am
Workshop Leader: Kristen Scheven, AngelHack – Chief Marketing Officer

Workshop Abstract

People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.

Workshop: The A to Z of Practitioner Content Marketing

Date/Time: Tuesday March 27 – Track 1 Room – 10:00am
Workshop Leaders: Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder

Workshop Abstract

In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.

Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.

Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company’s share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.

Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction

Date/Time: Tuesday March 27 – Track 2 Room – 9:00am
Workshop Leader: Michael Rasalan, Evans Data – Director of Research

Workshop Abstract

To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments.

This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.

Workshop: Building the Ideal Developer Community

Date/Time: Tuesday March 27 – Track 2 Room – 10:00am
Workshop Leader: Matt Schmidt, DZone – President

Workshop Abstract

A key component of a mature developer relations strategy is the effective use of community. How do developers on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight.

Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Additional Conference Links

 

Register for the Conference to Reserve your Place!

See you at the Crowne Plaza Hotel in Palo Alto for this one of a kind conference that brings together developer ecosystem strategists, developer marketing, and developer relations professionals to meet, exchange ideas, forge partnerships, and share insights on developer ecosystem development.

Developer Relations “Fireside Chat” with Guy Kawasaki and David I. – Tuesday March 27, 2018

At the upcoming 14th Annual Evans Data Developer Relations Conference (DRC2018), Guy Kawasaki will participate in a “Fireside Chat” with David Intersimone “David I”. During the keynote, David I will ask Guy Kawasaki a series of questions covering developer relations best practice and experiences. They’ll also take questions from conference attendees. This keynote session will take place on Tuesday, March 27 at 11:15am at the Crowne Plaza Hotel in Palo Alto California.

Guy Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.

About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Guy on Twitter: https://twitter.com/GuyKawasaki

Guy on LinkedIn: https://www.linkedin.com/in/guykawasaki/

Guy’s Website: https://guykawasaki.com/

 

About David Intersimone “David I”

David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer Relations. During David I’s forty-three years as a developer, development manager, developer community executive and chief evangelist, he has created a thriving global developer community, thousands of articles, videos and blog posts.

Before Embarcadero acquired the developer tools business from Borland Software, David spent more than 20 years with Borland in various evangelism, engineering, and development capacities, including creating the company’s developer relations program.

Today, David I shares his visions and insights as a pioneer in developer relations with program managers and directors through Evans Data’s Developer Program Advisory where he gives workshops, guidance and advice on program creation and enhancement and through the DevRelate Developer Program community website.

David I on Twitter: https://twitter.com/davidi99

David I on LinkedIn: https://www.linkedin.com/in/davidi99/

David I’s DevRelate blog: https://www.devrelate.com/blog/

 

Join us at the Evans Data 14th Annual Developer Relations Conference

The conference takes place on March 26 and 27, 2018 at the Crowne Plaza Hotel in Palo Alto California. There is also a Sunday, March 25 Developer Relations Bootcamp strategic workshop that provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

During the two day conference the keynotes, sessions and workshops will cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), and much more.

Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!

In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!

You’ll find additional Developer Relations Conference information, keynote presenters, speakers and conference schedule on the DRC2018 Web Site.

 

10 Step Event/Webinar Process to Purchase

When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.

  1. Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
  2. Create the Event/Webinar – invite developers.
  3. Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
  4. Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
  5. Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
  6. Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
  7. Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
  8. Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
  9. Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
  10. Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.

Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.

This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).