DevRelate Webinar Nov 16 & 28 : Developer Relations Best Practices (Part 2)

Back in January 2017 we presented the first in a series of Developer Relations Best Practices, “Developer Relations Best Practices and Tools of the Trade“, focused on several aspects you’ll find in a well run developer outreach program. In that webinar we covered seven developer program best practices including: Social Media, Blogs, Newsletters, Webinars, Videos, Documentation and Answers.

In Part 2 of the Developer Relations Best Practices webinar series we’ll cover: events & activities, API sandboxes & virtual labs, app stores & application showcases, community chat systems, training & certification, popular blogging topics, and the programming languages you should support.

The developer relations best practices webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing 2017 Survey and Developer Relations 2017 Survey) research results.

Agenda

1) Reasons for Joining and Staying in a Developer Program
2) Developer Relations Best Practices Part 2
3) Q&A

Dates and Times

This webinar is offered multiple times on Tuesday, November 16th and Tuesday, November 28th. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!

Thursday (November 16, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 1pm Pacific Standard Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET)
  • 5pm Pacific Standard Time (9am CST Beijing November 17, 12noon AEDT Sydney November 17)

Tuesday (November 28, 2017)

  • 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
  • 10am Pacific Standard Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.

Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!

 

The Twelve C’s – Webinar Information and Links

During the week of the October 2017 DevRelate webinar series, additional information and links will appear on this page. Bookmark this page and come back as the webinars take place.

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

The Twelve C’s (in no specific priority order except for the first 3)

  • Community – the main place where your development team, developer relations team and members will take part in your program, gain insights, solve problems, find answers and learn new tips, tricks and techniques.
  • Content – the videos, quick start guides, documentation, tutorials, white papers, blog posts and other valuable content.
  • Code – everyone will where most developers will spend a good portion of their time reading and writing programs. Developers love to write code, they also love to read it and share it with other developers.
  • Communication – developers like to talk to other developers. Developers also like to interact with the software engineers that create the tools, SDKs, APIs and content .
  • Collaboration – there are very few “lone” developers. Most developers work in teams, interact with other developers in their company, in their community and online in developer sites. Creating as many ways to foster collaboration by your team and your members is a sure sign of a vibrant and supportive community.
  • Contests – many developers like challenges. Some will enter programming contests and take part on hackathons. If you are creating online contests, make sure they run for a longer period of time that the typical weekend hackathon.
  • Champions – Look for the best of the best in your developer community. You’ll find them active in most aspects of your program and site. You can use gamification to identify top contributors and helpers. Give your champions a special
  • Conversations – make sure your developer program provides multiple ways for developers and your team to have conversations. These features can include forums/newsgroups, threaded conversations, posting comments on code,  content, bug reports, etc.
  • Cooperation – allow your partners and program members to help you by cooperating on bug triage, helping answer questions, participate in software testing, helping other developers with coding work, and more.
  • Contribution – allow your developer program members to contribute blog posts, add to your documentation wikis, input knowledge in the form of tips, tricks, techniques and lessons learned. If you have a bug reporting system (who doesn’t) allow community members to provide workarounds and source code fixes that work.
  • Certification – providing online and in person courses creates a more literate developer community. Providing an infrastructure for testing and certifying developers and the apps they build gives program members and their companies a higher status in your ecosystem. Some developer programs are also cooperating with local schools and online MOOCs to provide certificates of learning for technologies and your products, services, devices, APIs, tools, etc. The Google NanoDegree given by Udacity is one example of the modern way to train and certify developers. Most app stores also have test and certification systems for your apps.
  • Celebration – programming is fun (at least it is for me). Celebrating this unique form of creation and art should happen all the time in your developer program. Let your members vote for the apps, developers, MVPs, partners of the month and year (we see the same example in employee of the month/year in a lot of companies). Celebrate the release of a new product, a new partner integration, and a new capability. I even know a developer who told me that his company has “software and systems retirement” parties when they shut down and replace an application.

The Twelve C’s of Developer Relations (abridged version)

In everything that developer marketing, developer relations and developer advocacy team members do, it is good to remember the twelve C’s that are integral parts of a well oiled developer program and community. Here is a short hand version of my twelve C’s of Developer Relations. Later on, I’ll create a DevRelate white paper with a more in-depth coverage of each of the C’s.

The Twelve C’s (in no specific priority order except for the first 3)

  • Community – the main place where your development team, developer relations team and members will take part in your program, gain insights, solve problems, find answers and learn new tips, tricks and techniques.
  • Content – the videos, quick start guides, documentation, tutorials, white papers, blog posts and other valuable content.
  • Code – everyone will where most developers will spend a good portion of their time reading and writing programs. Developers love to write code, they also love to read it and share it with other developers.
  • Communication – developers like to talk to other developers. Developers also like to interact with the software engineers that create the tools, SDKs, APIs and content .
  • Collaboration – there are very few “lone” developers. Most developers work in teams, interact with other developers in their company, in their community and online in developer sites. Creating as many ways to foster collaboration by your team and your members is a sure sign of a vibrant and supportive community.
  • Contests – many developers like challenges. Some will enter programming contests and take part on hackathons. If you are creating online contests, make sure they run for a longer period of time that the typical weekend hackathon.
  • Champions – Look for the best of the best in your developer community. You’ll find them active in most aspects of your program and site. You can use gamification to identify top contributors and helpers. Give your champions a special
  • Conversations – make sure your developer program provides multiple ways for developers and your team to have conversations. These features can include forums/newsgroups, threaded conversations, posting comments on code,  content, bug reports, etc.
  • Cooperation – allow your partners and program members to help you by cooperating on bug triage, helping answer questions, participate in software testing, helping other developers with coding work, and more.
  • Contribution – allow your developer program members to contribute blog posts, add to your documentation wikis, input knowledge in the form of tips, tricks, techniques and lessons learned. If you have a bug reporting system (who doesn’t) allow community members to provide workarounds and source code fixes that work.
  • Certification – providing online and in person courses creates a more literate developer community. Providing an infrastructure for testing and certifying developers and the apps they build gives program members and their companies a higher status in your ecosystem. Some developer programs are also cooperating with local schools and online MOOCs to provide certificates of learning for technologies and your products, services, devices, APIs, tools, etc. The Google NanoDegree given by Udacity is one example of the modern way to train and certify developers. Most app stores also have test and certification systems for your apps.
  • Celebration – programming is fun (at least it is for me). Celebrating this unique form of creation and art should happen all the time in your developer program. Let your members vote for the apps, developers, MVPs, partners of the month and year (we see the same example in employee of the month/year in a lot of companies). Celebrate the release of a new product, a new partner integration, and a new capability. I even know a developer who told me that his company has “software and systems retirement” parties when they shut down and replace an application.

Do you have other C’s?

I’m sure you have additional C’s that you use and follow in your developer program and outreach. Here are a few additional C’s that I hear being used in presentations at the recent Evans Data Developer Marketing Summit: coolness, cognition, context, curiosity, culture, cohesiveness, completeness, capture, closed, and campaign.

 

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar – September 28, 2017 – Ten Developer API Success Factors for your DevMktg and DevRel Program

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to recommend and/or buy a technology, tool, framework, etc.?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this DevRelate webinar, you’ll learn about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Agenda

  1. Developer adoption motivations
  2. Developer recommendation/purchase motivations
  3. Aspects of successful API adoption
  4. API Features and Developer Marketing Best Practices
  5. Q&A

 

Dates/Times

Thursday, September 28, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Friday, September 29) | 10am AEST (Sydney Friday, September 29)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6630659132606705922

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now!

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

 

 

 

 

 

 

David I presenting at API World: Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

I am a speaker at the API World 2017 conference taking place in San Jose California September 23-28, 2017. The Conference, run by DevNetwork, is the world’s largest vendor-neutral API conference and expo, organizing the API Economy. API World is dedicated to the mission to be independent and facilitate connections, knowledge, trust and business within the developer community of API providers and consumers.

Ten Developer API Success Factors for your Developer Marketing and Developer Relations Program

My talk takes place on Wednesday, September 27 from 11:00am – 11:50am. I am part of the API World API Marketing track during the conference.

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool? What motivates them to buy?

DRPInfographic2017

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for. Knowing what the primary influences are in the developer world is critical.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this API World session, you’ll hear about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Evans Data Tactical Marketing Reports

In creating my API World talk I will be using developer focused research that is included in this year’s Evans Data “Developer Marketing Survey 2017” and “Developer Relations Survey 2017“.

Stop by and Say Hello

During API World, I will also be roaming around the conference and exhibit hall. It will be awesome to see all of the companies that are providing APIs for developers to use. If you have time, stop by my talk and say hello.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Developer Marketing and Developer Relations – Audiences, Metrics and ROI

As part of my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I’ve put together additional background research and information about several high level aspects for each team member. In this blog post I am focusing on the audiences, metrics and ROI. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with.

opera-594592_640

Audiences

What are the audiences that Developer Marketing and Developer Relations team members focus on? In creating the documents, messages, presentations and preparations for meetings, there are many audiences that will be targeted. In my years as a developer, manager, executive and advocate, I have talked to customers at all levels of their organization. I’ve given presentations to focused audiences and also larger diverse audiences. Here is a list of common audience members that Developer Marketing and Developer Relations members talk with, present to and write for.

  • C-Level
  • Division/Department Manager
  • Technical / Development Manager
  • Project Lead / Team Leader
  • Developer / Software Engineer
  • Software Architect
  • Researcher
  • Product/Marketing Manager
  • Business Development
  • ISV
  • OEM
  • Students
  • Hobbyist/Tinkerer/Maker
  • Thought Leaders
  • Authors
  • Editors

folding-rule-1204117_640

Metrics and ROI

Measuring everything that Developer Marketing and Developer Relations team members do is key to constantly improving outreach, messaging, lead generation and enhancing a company’s top and bottom line. Some metrics and ROI measures are direct and straightforward. Other metrics and ROI measures are harder to directly attribute to specific events, content generated and interactions. Several sure ways to track more results is by coding everything via calls to actions at conferences, meetups, hackathons, meetings, presentations, panels, etc. Adding short URLs for follow up activities, codes to include in product orders, and spaces to tell everyone what why a developer made a decision, purchased a product, attended a follow on event will help add to your metrics and ROI calculations. Here are several metrics and ROI measures that Developer Marketing and Developer Relations team members should track.

  • Leads
  • Revenue (Direct/Indirect)
  • Developer Satisfaction
  • Net Promoter Score (NPS)
  • Market Share/Growth
  • Technology/Product Adoption
  • Product Quality/Improvements
  • Developer Retention/Renewals
  • Content Creation
  • Followers/Likes/Reposts/Retweets
  • Developer Credibility

 

Additional Webinar Information and Links

You can find additional links and information for the webinar at https://www.devrelate.com/devmktg-devrel-infolinks/.

 

How do you Measure Developer Marketing and Developer Relations activities, time spent, and budget spend?

Send me an email with additional metrics and ROI measures that you use to track your successes, improvements and things to fix. If you have additional developer focused audiences, pass them along as well.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/