DevRelate Webinar April 24 & 26, 2018
A Gentle Introduction to Developer Personas and Segmentation
David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Michael Rasalan, Director of Research, Evans Data Corp.
Presentation Duration: 23 minutes and 41 seconds
Live Q&A Starts At: 23 minutes and 42 seconds
Total Duration: 38 minutes and 13 seconds
Presentation Slides: 2018-04 DevRelate Webinar – A Gentle Introduction to Developer Personas – FINAL
Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.
This webinar gives attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.
2) Why create personas?
3) Identifying elements
4) A simple example
5) After the personas, what’s next?
Webinar blog post with additional information and web links: https://www.devrelate.com/intropersonas-infolinks/