DevNet Create 2017 – more than just another developer conference

When is a developer conference more than just another vendor and developer conference? When the leading technologies including cloud, Internet of Things, devices, platforms, frameworks and architectures are combined with the ingenuity of developers in one location for a couple of days, the result is a creative explosion, a coming together of minds and machines. There are many developer conferences through the calendar year. There are numerous weekend hackathons, maker fairs, meetups and developer gatherings. Blooming this Spring in San Francisco on May 23 and 24, is DevNet Create: The IoT and cloud developer conference where applications meet infrastructure. I can only say one thing: Developer Relations Professionals and Developers – Be There or Be Trapezoidal!

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DevNet Create: Where Applications meet People, Places, Things, the Cloud, and Business

From the conference page: “Join the brightest of the IoT, cloud and enterprise developers to bring clarity to the blurred lines between infrastructure and applications. Enterprise app developers are driving the future of business through cloud, IoT and new developer platforms and tools trends. These apps aren’t just for business—they affect everything—people, places, and things. They are built on a programmable infrastructure connected through APIs and DevOps practices, making the relationship between infrastructure and apps symbiotic.”

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Two Tracks, lots of Hands-On to Create: IoT and User Experience, Cloud and DevOps

The call for papers closes this Thursday March 30, 2017. Submit talks at https://www.papercall.io/devnetcreate2017

Blog post announcing “Introducing DevNet Create Conference in May 2017” at http://blogs.cisco.com/cloud/introducing-devnet-create-conference-in-may-2017

Conference home pagehttps://www.devnetcreate.io/2017/

Where: Bespoke at Westfield San Francisco Centre

When: May 23 and 24, 2017

 

Where Apps Meet …

I love the apps focused themes that are included for each of the two tracks. They are all based on a statement that starts with “Where Apps Meet…”

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Read Susie Wee’s (Cisco VP & CTO of DevNet Innovations. Experience/Technology/Teamwork/Developers) blog post: “Where apps meet …

IoT and User Experience track:

  • Where Apps meet Things
  • Where Apps meet Places
  • Where Apps meet People
  • Where Apps meet Design & Architecture

 

Cloud and DevOps track:

  • Where Apps meet Microservices
  • Where Apps meet Deployment / SLAs / Scale / Expectations
  • Where Apps meet Security
  • Where Apps meet Analytics (Intelligence)

 

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Your DevRel Garage, Loft, and Hands on Lab at a Coding Camp / Workspace

I was in San Francisco yesterday at the Galvanize Coding Camp and Workspace Location. Conjoined with the Galvanize location is the IBM Bluemix Garage. After drivng to the city and parking, I walked to the SoMa (South of Market Street) location and entered a wonderfully collaborative space full of engaged, excited and focused developers and students. There are many of these coding camp and workspace destinations all over the world. I’ve visited several schools and workspaces in my travels, but this one also included IBM’s Bluemix Garage. The combination created a Garage, Loft, and Hands on Lab all in one location. I went to the board room where I was part of a round table discussion lead by Willie Tejada, IBM’s Chief Developer Advocate.

Willie Tejada - IBM - Developer Relations Conference

The topic for the discussion was “How Cognitive Intelligence and Cloud are Reshaping App Development”. My thoughts during the discussion will have to wait for another blog post. For me, it was visiting the combination of the Galvanize location and the IBM Bluemix Garage. It was a marriage of learning, programming, design thinking, Watson cognitive development, and more.  I didn’t want to leave.

As I drove back down the coastal Highway 1 to the Evans Data office in Santa Cruz I had time to look at the Pacific Ocean and think about the combination and what it can mean to Developer Relations Programs around the world. Combining the educational environment, the startup vibe, the real world tools, and the spirit of adventure into a workspace conducive to real breakthroughs in application development. In one location you can combine students, professionals and executives learning Data Science, Data Engineering, Web Development, Cloud Native Essentials and Development, Data Science for Executives, and more. You’ll find meetups, happy hours, tech talks, and mentors.

Garage Loft Hands on Lab

Quoting from the Galvanize web site: “Traditionally, industry and education have existed in separate worlds. At Galvanize, we’re bridging this longstanding gap by bringing industry partners, ambitious students, world-class education, and passionate founders under one roof.”

If you can’t afford to have your own dedicated popup loft, hands on lab or garage, find a partner in your town (and in cities with companies and developers you want to reach out to) that has a Coding Camp and/or co-location development space. You’ll find that combining their business with your developer outreach will create an intoxicating, practical, beneficial, efficient and fruitful environment for students, start ups and enterprises.

Garage Loft Hands on Lab

Here are a few links to additional information for the Galvanize and IBM BlueMix Garage location that I visited at 44 Tehama Street.

It was great to be able to spend a little time with Willie who is one of our keynote presenters at the 13th Annual Evans Data Developer Relations Conference. Willie Tejada‘s keynote (Monday, March 27 at 1:15pm) is titled “Developer Advocacy in the Cognitive Era”. The keynote description is “Developers are the primary catalyst for today’s business disruption, defining the future of technology and transformation. IBM’s mission is to help developers realize their potential and identify the tools for success in three key areas: AI & Cognitive, Cloud Infrastructure, Data Security & Privacy. To achieve leadership in this space will mean harnessing the power of cognitive to redefine the way we solve today’s business, world and human challenges.”

Guy Kawasaki

It’s not too late to register for DRC 2017. You’ll also hear Guy Kawasaki’s keynote “The Art of Evangelism” on Monday morning.

Does your Developer Relations Program Hook Up with Code Camp and Workspace Locations?

Send me an email if your developer relations program partners with code camps and/or workspace locations. I’d like to hear how you combine your outreach and leverage the entrepreneurial environment for the benefit of both companies.

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Template Letter Requesting Approval to Attend a Developer Conference

Conferences are, and have always been, a mainstay of developer outreach and marketing. Developers like conferences, especially those with a lot of meaty technical sessions by the engineers that build the technology. Key benefits for attending developer conferences include the technical sessions by developers who know great tips and techniques. Developers attending conferences also mention the social aspects of a conference: the networking, social interaction, and discussion with other developers. Sometimes developers need to send their manager a “Conference Approval Letter”.

Most conferences are put on by vendors and concentrate on that vendor’s technology, platform, service, device, etc. You might think that conferences would only be put on by very large companies with breadth and depth to provide a full schedule of keynotes and sessions. Smaller companies might put on conferences that are shorter and with less sessions. Some companies will partner with a non-competing company to put on a conference. Other companies will piggy-back a conference on a larger industry event. In any case, developers attend conferences, and most attend more than two per year.

One of the conference to-do items that I’ve used in the past is to provide potential attendees with a template letter they can customize to convince their manager to allow them to attend the conference. The letter includes information about the event, what attendees will learn, what best practices and ideas will be brought back, what contacts will be made, and how attending will help their company, employees, products and customers.

As an example of what a request to attend a conference template letter might look like, I have created a sample email/letter/memo for our upcoming 13th Annual Evans Data Developer Relations Conference.

Conference Approval Letter

Template Email/Letter/Memo Requesting Approval to Attend a Conference

 

Here is a draft email/letter/memo you can use to request approval to attend the 13th Annual Evans Data Developer Relations Conference, March 27 & 28, 2017 at the Crowne Plaza Hotel in Palo Alto, California

Subject: Request for Authorization to attend the 13th Annual Evans Data Developer Relations Conference

I would like your approval for me to attend the 13th Annual Evans Data Developer Relations Conference, March 27 & 28, 2017 at the Crowne Plaza Hotel in Palo Alto, California. The conference features two days of keynotes and sessions by leading executives and directors of Developer Relations and Advocacy programs for top technology companies in the world. This is a conference unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!

At the conference I will learn developer outreach best practices, tips & advice, and other aspects of running a world class developer relations program from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc.), and much more.

During the conference I will have ample opportunity to network with top developer relations program managers, ask specific questions that can help our developer outreach plans and learn “The Art of Evangelism” from Guy Kawasaki, the chief evangelist of Canva, board of trustees member of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, executive fellow of the Haas School of Business (UC Berkeley) and former chief evangelist of Apple.

Who will be attend:

  • VPs, CTOs, and CEOs
  • Business Development Managers & Directors
  • Managers & Directors of Developer Programs
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Technology & Developer Evangelists
  • Products Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing

 

If you approve my attendance before December 31, 2016 I can take advantage of the super early bird pricing and save our company $400. If you approve before January 31, 2017 I can save $300 on the full conference price of $1295.

Thank you in advance for considering this opportunity for me to attend this unique conference. Please let me know if you need additional information about the conference. You can find additional information, conference schedule, speaker list and companies planning to attend on the conference web site at https://evansdata.com/drc/2017/

I look forward to your reply.

Sincerely,

[Your Name Here]

PS: There is also a pre-conference Developer Relations Boot Camp that can additionally prepare me for the two day conference. The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which I can build or enhance our developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information I can use to build our brand and establish strong relationships with our developer community.

The combination of an experienced boot camp faculty and Evans Data developer research will guide:

  • Careful consideration regarding the reasons why developers seek out and participate in developer programs
  • The most effective means of reaching out to them
  • How you can leverage social media to greatest effect.

 

At the end of the day I will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

 

Other “need to convince your boss?” example conference template letters

Here are a few additional examples of template letters that conferences have provided for their target attendees.

 

Do you have developer conference manager approval template letters?

If you have your own template manager approval letters that you provide to your program members, send me an email with the link or text.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

DevRel Boot Camp – Sunday, March 26, 2017 – Palo Alto, CA

Are you starting a Developer Relations program for your company? Are you looking to take an existing Developer Outreach program to the next level? Do you need to quickly ramp up your team’s skills in a one day tactical workshop? I have the answers for these and your other Developer Relations questions! Come to our Developer Relations Boot Camp at the Crowne Plaza Hotel in Palo Alto on Sunday March 26, 2017. Leveraging Evans Data’s years of primary, developer focused research and best practices, we’ve created a tight, one day workshop that is powered by an experienced faculty and developer marketing industry experts.

Developer Relations Boot Camp

Developer Relations Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a concrete foundation to build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

You will also have time to network with the faculty, panel members and with other Boot Camp attendees throughout the day. Bring your questions, problems, successes , and challenges to share with us all. The Boot Camp faculty will include developer relations program best practices and results of Evans Data research in all of the sessions. We also want you to share your experiences as well.

David I in Polo colored    Scott-Burnell

Boot Camp Faculty

  • David Intersimone “David I” – Vice President of Developer Communities, Evans Data
  • Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
  • Michael Aglietti – VP Developer Programs at ThingWorx
  • Michael Rasalan – Director of Research, Evans Data
  • Program Marketing, PR, Social Media Expert Practitioner Panel

Agenda

  • Introduction and “Getting from the Why to the How”
  • Program Strategy – Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers – Understanding Your Target Market
  • Building a Robust Developer Community through Outreach
  • Program Marketing: Social, Blog, PR, etc. – Expert Media/Practitioner Panel
  • Creating Enduring Partnerships that Inspire Loyalty
  • Best Practice Examples of Existing Developer Relations Programs
  • Best Practices from Boot Camp Attendees
  • Final Comments, Q&A, Information Links and Next Steps

See the full agenda and session descriptions here: http://evansdata.com/drc/2017/bootcamp.php

Boot Camp Outcomes

The combination of an experienced Boot Camp faculty and Evans Data developer research will guide:

  • methodologies for obtaining and retaining buy in from management
  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • best practices and examples of thriving developer programs
  • the most effective means of reaching out to developers
  • how you can leverage social media to greatest effect

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

There are a Limited Number of Seats to Maximize your Learning

Don’t miss your chance to learn from the best at the Developer Relations Boot Camp! There are a limited number of seats in order to maximize your time with the faculty, experts and with boot camp attendees!

Register now to reserve your seat – http://evansdata.com/drc/2017/register.php

The Evans Data 2017
Boot Camp is sponsored by
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If you would like more information about the Evans Data Boot Camp please send me an email.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Guy Kawasaki to Deliver Keynote at Evans Data’s 13th Annual Developer Relations Conference

At this year’s Evans Data Developer Relations Conference, March 27 and 28, at the Crowne Plaza Hotel in Palo Alto California, attendees will hear from Guy Kawasaki, the world’s best developer evangelist. I first met Guy when the Macintosh computer was launched when he and Alain Rossmann delivered an early Mac to the company I was working for, Softsel Computer Products, in Los Angeles.

Guy Kawasaki developer evangelist

Guy and Alain carried the Mac on the plane in a bag (back then you did not have to take your computer out for screening before boarding the plane). They showed me the new computer, demonstrated the software and left it with me. Their goal at the time was to get as much Macintosh software into computer stores (yes, there were stores back them for hardware and software) as soon as possible. I remember taking the computer home over the weekend and with my brother-in-law Leigh, we played with and learned about the Mac. We first used Mac Basic to write some test programs and to peek and poke around the Mac’s memory. Then we used Digital Research’s CPM/68k and developer tools to do some additional testing.

I’ve had the distinct pleasure of introducing Guy as a keynote speaker at one of Borland’s (now called Embarcadero) developer conference. Guy often tells people that I’m the only one who has ever introduced him as a keynote speaker wearing shorts and a tie dye t-shirt. Welcome to Santa Cruz, Guy! At that developer conference, Guy spoke about his “Rules for Revolutionaries” with 10 rules taken from the book. I often use Rule #5, “Make Evangelists, Not Sales”,  in my evangelism talks to developer relations program professionals and software companies.

rules-for-revolutionaries   developer evangelist

I’ve heard Guy present more times that I can remember and I learn something new from him every time. After he spoke about his 10 tips for using Social Media (he and Peg Fitzpatrick are the authors of “The Art of Social Media“) at our local Santa Cruz New Tech Meetup, You can watch the Facebook Live replay. I went home and immediately updated all of my social sites avatars and background images.

Evans Data Press Release about Guy Kawasaki and the 13th Annual Developer Relations Conference

In a recent press release, Evans Data announced that Guy Kawasaki will be part of the keynote lineup of speakers for the 13th annual Developer Relations Conference on March 27-28, 2017 in Palo Alto, CA.

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“Over the past 13 years the Developer Relations Conference has been bringing together leading authorities on developer relations and developer ecosystem strategy to meet, forge partnerships, and exchange insights on developer ecosystem development,” said Janel Garvin, CEO of Evans Data Corp. “This year’s conference will be no exception and we’re delighted to be joined by legendary evangelist Guy Kawasaki for his keynote session on “The Art of Evangelism.”

If you’ve never had the pleasure of seeing Guy Kawasaki, currently the chief evangelist of Canva, live you should join us in Palo Alto at the end of March. If you need Guy’s keen developer evangelism insights to help you enhance your developer outreach program, you shouldn’t miss this opportunity to learn from Guy any many other world class developer relations program leaders, advocates and evangelists.

Register now for the Evans Data Developer Relations Conference. You can also register for the Sunday, all day, Developer Relations Boot Camp to kick start and accelerate your company’s developer outreach program.

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David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Online Training, MOOCs and Your Developer Relations Program

Developers tell Evans Data that to be successful in their jobs they need learn about new tools, technologies and techniques that can facilitate their career growth and help their company. Some companies use Online Training MOOCs (Massive Open Online Courses), Learning Management Systems (LMS), training frameworks and online learning companies to provide continuing education for their software engineers. Companies also leverage these same educational systems to train their customers about their products, services, frameworks, SDKs and APIs. There are many ways that a company can provide training for their customers by providing how-to videos, tutorials, webinars, Wikis, white papers, development guides, and online conferences. In recent years, we’ve also seen the rise of developer focused companies leveraging course offerings by online training companies, universities and MOOCs.

Udacity, for example, has created “Nanodegree” education programs in partnerships with Google, Amazon, IBM Watson, Vive, Nvidia, Mercedes Benz, AT&T, Facebook and others. Universities, including MIT and Stanford, have put some of their degree program courses online. There are also several free, open source MOOC platforms you can use to create your own online developer university including edX and Moodle. At Khan Academy, anyone can create a new course and invite students to participate. Last December, Stephen  Wolfram announced “Wolfram|Alpha Open Code” saying “Every day, millions of students around the world use Wolfram|Alpha to compute answers. With Wolfram|Alpha Open Code they’ll now not just be able to get answers, but also be able to get code that lets them explore further and immediately apply computational thinking.”

Does your Developer Relations Program offer Education Courses for developers? Should you partner with a university, online education company or build your own? Here are a few of the many companies, services, and software that can help you keep your developer community learning and thriving.

 

Free MOOC Software You Can Use for your University/Academy/Company

You can set up your own training university/academy for your customers using free software. Here are a couple of choices to explore.

Open edX – The open-source edX platform that is used for http://edx.org. Open edX was created by Harvard and MIT for their use. It is now used by universities around the world as part of the xConsortium. You can self host Open edX and there are also a community maintained list of service providers who support the hosting of Open edX. Note: Open edX uses both the AGPL and the Apache licenses. There is a blog post about using edX and Open edX for corporations.

Moodle – open source under the GNU General Public License and can be used for commercial and non-commercial use. From the Moodle.org site: “Moodle is a learning platform designed to provide educators, administrators and learners with a single robust, secure and integrated system to create personalised learning environments. You can download the software onto your own web server or ask one of our knowledgeable Moodle Partners to assist you. Moodle is built by the Moodle project which is led and coordinated by Moodle HQ, an Australian company of 30 developers which is financially supported by a network of over 60 Moodle Partner service companies worldwide.”

Online Training Companies

Over the past several years, there has been an explosion of developer related online training companies. The following is just a few of many available companies that you can partner with.

  • Udacity – an online university spun out of Stanford University. Udacity offers courses and nanodegrees in partnership with technology companies including Google, Amazon, IBM, Mercedes Benz, NVIDIA, Salesforce, AT&T, Facebook, Cloudera and others. There is also a Udacity for Business page that describes how you can use Udacity for your employees and customers.
  • Coursera –  universal access to courses partnering with top universities and organizations. Coursera also provides “Coursera for Business“, online courses for a company’s employees and customers. Coursera also has a developer program with APIs that allow you to search for courses and also integrate into courses and tests.
  • Udemy – online learning courses. From the About Udemy page: “Udemy is a global marketplace for learning and teaching online where students are mastering new skills and achieving their goals by learning from an extensive library of over 42,000 courses taught by expert instructors.”  Udemy also has a “Udemy for Business” corporate learning platform with a list of corporate customers. The Udemy developer program and API allows programmers to create integrations and client applications.

There are many other learning companies that provide online and in-person courses for developers. Make sure you also check out General AssemblyPluralsight, Codecademy, Treehouse, LinkedIn Learning (formerly known as Lynda), Open Learning, etc.

Companies Offering Online Education for Developers and Students

Here is a short list of examples where technology companies are providing online education programs directly or in partnership with online learning academies.

What is Your Developer Relations Program Doing to Educate Developers?

Send me an email and tell me what your developer relations program is doing to educate developers on your products, services, platforms, software, hardware, devices, etc.

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/