DevRel Boot Camp – Sunday, March 26, 2017 – Palo Alto, CA

Are you starting a Developer Relations program for your company? Are you looking to take an existing Developer Outreach program to the next level? Do you need to quickly ramp up your team’s skills in a one day tactical workshop? I have the answers for these and your other Developer Relations questions! Come to our Developer Relations Boot Camp at the Crowne Plaza Hotel in Palo Alto on Sunday March 26, 2017. Leveraging Evans Data’s years of primary, developer focused research and best practices, we’ve created a tight, one day workshop that is powered by an experienced faculty and developer marketing industry experts.

Developer Relations Boot Camp

Developer Relations Boot Camp

The Evans Data Corporation’s Developer Relations Boot Camp provides a concrete foundation to build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

You will also have time to network with the faculty, panel members and with other Boot Camp attendees throughout the day. Bring your questions, problems, successes , and challenges to share with us all. The Boot Camp faculty will include developer relations program best practices and results of Evans Data research in all of the sessions. We also want you to share your experiences as well.

David I in Polo colored    Scott-Burnell

Boot Camp Faculty

  • David Intersimone “David I” – Vice President of Developer Communities, Evans Data
  • Scott Burnell, Ford Motor Company – Global Lead, Business Development & Partner Management
  • Michael Aglietti – VP Developer Programs at ThingWorx
  • Michael Rasalan – Director of Research, Evans Data
  • Program Marketing, PR, Social Media Expert Practitioner Panel

Agenda

  • Introduction and “Getting from the Why to the How”
  • Program Strategy – Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers – Understanding Your Target Market
  • Building a Robust Developer Community through Outreach
  • Program Marketing: Social, Blog, PR, etc. – Expert Media/Practitioner Panel
  • Creating Enduring Partnerships that Inspire Loyalty
  • Best Practice Examples of Existing Developer Relations Programs
  • Best Practices from Boot Camp Attendees
  • Final Comments, Q&A, Information Links and Next Steps

See the full agenda and session descriptions here: http://evansdata.com/drc/2017/bootcamp.php

Boot Camp Outcomes

The combination of an experienced Boot Camp faculty and Evans Data developer research will guide:

  • methodologies for obtaining and retaining buy in from management
  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • best practices and examples of thriving developer programs
  • the most effective means of reaching out to developers
  • how you can leverage social media to greatest effect

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

There are a Limited Number of Seats to Maximize your Learning

Don’t miss your chance to learn from the best at the Developer Relations Boot Camp! There are a limited number of seats in order to maximize your time with the faculty, experts and with boot camp attendees!

Register now to reserve your seat – http://evansdata.com/drc/2017/register.php

The Evans Data 2017
Boot Camp is sponsored by
AngelHack_400x400

If you would like more information about the Evans Data Boot Camp please send me an email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Guy Kawasaki to Deliver Keynote at Evans Data’s 13th Annual Developer Relations Conference

At this year’s Evans Data Developer Relations Conference, March 27 and 28, at the Crowne Plaza Hotel in Palo Alto California, attendees will hear from Guy Kawasaki, the world’s best developer evangelist. I first met Guy when the Macintosh computer was launched when he and Alain Rossmann delivered an early Mac to the company I was working for, Softsel Computer Products, in Los Angeles.

Guy Kawasaki developer evangelist

Guy and Alain carried the Mac on the plane in a bag (back then you did not have to take your computer out for screening before boarding the plane). They showed me the new computer, demonstrated the software and left it with me. Their goal at the time was to get as much Macintosh software into computer stores (yes, there were stores back them for hardware and software) as soon as possible. I remember taking the computer home over the weekend and with my brother-in-law Leigh, we played with and learned about the Mac. We first used Mac Basic to write some test programs and to peek and poke around the Mac’s memory. Then we used Digital Research’s CPM/68k and developer tools to do some additional testing.

I’ve had the distinct pleasure of introducing Guy as a keynote speaker at one of Borland’s (now called Embarcadero) developer conference. Guy often tells people that I’m the only one who has ever introduced him as a keynote speaker wearing shorts and a tie dye t-shirt. Welcome to Santa Cruz, Guy! At that developer conference, Guy spoke about his “Rules for Revolutionaries” with 10 rules taken from the book. I often use Rule #5, “Make Evangelists, Not Sales”,  in my evangelism talks to developer relations program professionals and software companies.

rules-for-revolutionaries   developer evangelist

I’ve heard Guy present more times that I can remember and I learn something new from him every time. After he spoke about his 10 tips for using Social Media (he and Peg Fitzpatrick are the authors of “The Art of Social Media“) at our local Santa Cruz New Tech Meetup, You can watch the Facebook Live replay. I went home and immediately updated all of my social sites avatars and background images.

Evans Data Press Release about Guy Kawasaki and the 13th Annual Developer Relations Conference

In a recent press release, Evans Data announced that Guy Kawasaki will be part of the keynote lineup of speakers for the 13th annual Developer Relations Conference on March 27-28, 2017 in Palo Alto, CA.

drcbanner1

“Over the past 13 years the Developer Relations Conference has been bringing together leading authorities on developer relations and developer ecosystem strategy to meet, forge partnerships, and exchange insights on developer ecosystem development,” said Janel Garvin, CEO of Evans Data Corp. “This year’s conference will be no exception and we’re delighted to be joined by legendary evangelist Guy Kawasaki for his keynote session on “The Art of Evangelism.”

If you’ve never had the pleasure of seeing Guy Kawasaki, currently the chief evangelist of Canva, live you should join us in Palo Alto at the end of March. If you need Guy’s keen developer evangelism insights to help you enhance your developer outreach program, you shouldn’t miss this opportunity to learn from Guy any many other world class developer relations program leaders, advocates and evangelists.

Register now for the Evans Data Developer Relations Conference. You can also register for the Sunday, all day, Developer Relations Boot Camp to kick start and accelerate your company’s developer outreach program.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Online Training, MOOCs and Your Developer Relations Program

Developers tell Evans Data that to be successful in their jobs they need learn about new tools, technologies and techniques that can facilitate their career growth and help their company. Some companies use Online Training MOOCs (Massive Open Online Courses), Learning Management Systems (LMS), training frameworks and online learning companies to provide continuing education for their software engineers. Companies also leverage these same educational systems to train their customers about their products, services, frameworks, SDKs and APIs. There are many ways that a company can provide training for their customers by providing how-to videos, tutorials, webinars, Wikis, white papers, development guides, and online conferences. In recent years, we’ve also seen the rise of developer focused companies leveraging course offerings by online training companies, universities and MOOCs.

Udacity, for example, has created “Nanodegree” education programs in partnerships with Google, Amazon, IBM Watson, Vive, Nvidia, Mercedes Benz, AT&T, Facebook and others. Universities, including MIT and Stanford, have put some of their degree program courses online. There are also several free, open source MOOC platforms you can use to create your own online developer university including edX and Moodle. At Khan Academy, anyone can create a new course and invite students to participate. Last December, Stephen  Wolfram announced “Wolfram|Alpha Open Code” saying “Every day, millions of students around the world use Wolfram|Alpha to compute answers. With Wolfram|Alpha Open Code they’ll now not just be able to get answers, but also be able to get code that lets them explore further and immediately apply computational thinking.”

Does your Developer Relations Program offer Education Courses for developers? Should you partner with a university, online education company or build your own? Here are a few of the many companies, services, and software that can help you keep your developer community learning and thriving.

 

Free MOOC Software You Can Use for your University/Academy/Company

You can set up your own training university/academy for your customers using free software. Here are a couple of choices to explore.

Open edX – The open-source edX platform that is used for http://edx.org. Open edX was created by Harvard and MIT for their use. It is now used by universities around the world as part of the xConsortium. You can self host Open edX and there are also a community maintained list of service providers who support the hosting of Open edX. Note: Open edX uses both the AGPL and the Apache licenses. There is a blog post about using edX and Open edX for corporations.

Moodle – open source under the GNU General Public License and can be used for commercial and non-commercial use. From the Moodle.org site: “Moodle is a learning platform designed to provide educators, administrators and learners with a single robust, secure and integrated system to create personalised learning environments. You can download the software onto your own web server or ask one of our knowledgeable Moodle Partners to assist you. Moodle is built by the Moodle project which is led and coordinated by Moodle HQ, an Australian company of 30 developers which is financially supported by a network of over 60 Moodle Partner service companies worldwide.”

Online Training Companies

Over the past several years, there has been an explosion of developer related online training companies. The following is just a few of many available companies that you can partner with.

  • Udacity – an online university spun out of Stanford University. Udacity offers courses and nanodegrees in partnership with technology companies including Google, Amazon, IBM, Mercedes Benz, NVIDIA, Salesforce, AT&T, Facebook, Cloudera and others. There is also a Udacity for Business page that describes how you can use Udacity for your employees and customers.
  • Coursera –  universal access to courses partnering with top universities and organizations. Coursera also provides “Coursera for Business“, online courses for a company’s employees and customers. Coursera also has a developer program with APIs that allow you to search for courses and also integrate into courses and tests.
  • Udemy – online learning courses. From the About Udemy page: “Udemy is a global marketplace for learning and teaching online where students are mastering new skills and achieving their goals by learning from an extensive library of over 42,000 courses taught by expert instructors.”  Udemy also has a “Udemy for Business” corporate learning platform with a list of corporate customers. The Udemy developer program and API allows programmers to create integrations and client applications.

There are many other learning companies that provide online and in-person courses for developers. Make sure you also check out General AssemblyPluralsight, Codecademy, Treehouse, LinkedIn Learning (formerly known as Lynda), Open Learning, etc.

Companies Offering Online Education for Developers and Students

Here is a short list of examples where technology companies are providing online education programs directly or in partnership with online learning academies.

What is Your Developer Relations Program Doing to Educate Developers?

Send me an email and tell me what your developer relations program is doing to educate developers on your products, services, platforms, software, hardware, devices, etc.

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Seven Developer Relations Tips for Working with Coding Boot Camps

Most tech companies have university outreach programs to connect with students who will enter the workforce when they complete their studies. Getting connected to students during their computer science, software engineering, computer engineering and IT studies can cement longer lasting relationships for your company. With the rise of Coding Boot Camps (also known as immersive coding schools), developer relations programs have a new place to reach out to developers who will join the tech workplace. This blog post gives an overview of the rise of coding boot camps. I also point you to resources for finding some of the many Coding Boot Camps that have grown up in the tech capitals of the world. Finally, I highlight seven developer relations tips you can use to stay in close contact with the camps and their students.

Coding Boot Camps

The Rise of the Coding Boot Camps

The problem – we need more developers. Universities can’t graduate them fast enough to meet the need. Coding Boot Camps are a modern phenomenon, but we’ve had “Trade Tech Schools” for decades. Back in the early 1970s when I was a real time assembly language programmer at TRW in Los Angeles, we hired a number of graduates from Los Angeles Trade Technical College (founded in 1925).

The need for computer technology expertise has matured way beyond those early computer years. We now have many industry and de-facto standard platforms and technology “stacks” that make up the backbone of a company’s technology infrastructure. With the growing need for software developers in every corner of our modern software driven economy, companies are looking far and wide to fill open positions. Even with more than 21 million professional developers worldwide, there are still unfilled job openings in tech. To prepare for new tech careers, some job applicants with college degrees (of all kinds) are also going to the camps to learn specific programming languages, frameworks, runtime libraries and development skills.

Coding Boot Camps

Where in the World are the Best Coding Boot Camps?

You will most likely find a coding boot camp wherever there is a large concentration of technology companies and tech businesses. For sure, you’ll find them in cities and areas like Austin, London, New York, Paris, Portland, Research Triangle Park, Seattle, San Francisco, the Silicon Valley, Stockholm, Toronto, and Tel Aviv.

You can use search engines to find the coding boot camps in your region, country and local area. There are also sites that provide search links and “report cards” to locate coding camps that are preparing developers for technology areas that have a good fit with your products, services and platforms. Here are just a few of the coding camp directory sites:

Seven Developer Relations Tips for Working with Coding Boot Camps

Here are seven tips you can use when approaching coding boot camps that match your developer evangelism and technology focus. I may be stating the obvious when I remind you that you’ll want to ensure that the products, platforms or services your company delivers matches what the camps are teaching.

  1. Contact coding boot camps in your city, state, country and ask if you can come to one of their “ask me anything” sessions to answer industry questions from the students.
  2. Reach out to a coding boot camps in your area and have one of your engineers or developer evangelists attend the “job fairs” that usually take place at the end of the “course”.
  3. Give free access for your products, services and platforms to coding boot camps cohorts that match what they are teaching. The graduates will bring their experiences along to their first job.
  4. Offer your engineers and developer evangelists as co-teachers for portions of the courses/topics for technologies that match the camp’s focus areas.
  5. Suggest a “lunch and learn” session for the code camp students with a topic area that matches what they are currently learning. Students have to take a quick break to eat and so do you. Who says “there ain’t no such thing as a free lunch”?
  6. Offer Developer Relations team members as mentors for their students. Your team members and the students will benefit in such a productive learning environment.
  7. For evening and weekend Coding Camps, offer paid internships or co-op opportunities for the code camp students with skills that match what your company is involved in – helping with open source projects, writing blog posts, reviewing documentation or code, etc.

Are you already evangelizing at Coding Boot Camps?

Let me know if you are already reaching out to coding boot camps in your region, country or city. It will be great to hear how your evangelists and engineers are interacting with the students and faculty.

David I - Developer Relations Conference

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99

 

CompSci Education Week starts Monday, Dec 5, 2016 – is your developer outreach program involved?

Computer Science Education Week (CSEdWeek) 2016 starts next Monday and runs during the week of December 5-11, 2016. CSEdWeek is held in recognition of the birthday of computing pioneer Admiral Grace Murray Hopper (December 9, 1906). Is your Developer Relations program involved next week? Not sure about what you might do to have your evangelism team involved in the week and an Hour of Code? I received the following email from CodeHS, which has a teaching platform to help schools teach computer science, with some suggested ideas.

CSEdWeek Hour of Code

CSEdWeek – is your developer outreach team involved?

“As you prepare for Computer Science Education Week, did you know that you can use CodeHS Playlists to create your own Hour of Code? With Playlists, you can write your own problems for the Hour of Code, or you can use problems from our teacher problem bank. Go to https://codehs.com/library/create to start your Hour of Code playlist! You can also check out CodeHS’s Hour of Code playlists. Get in touch to learn more or see a demo. —The CodeHS Team

 You can find more information about CSEdWeek and what some tech companies are doing on my recent blog post “Computer Science Education Week 2016, Hour of Code and your Developer Relations Program“.  I just updated the blog post with a new Hour of Code activity by Disney connected to their release of the Moana animated film and Apple Computer has announced that kids can sign up for free hour of code workshops at Apple stores worldwide next week.

The Atlantic published a recent article, “A Plan to Teach Every Child Computer Science – A group of nonprofits and educators wants all students, even kindergartners, to know the fundamentals”, in advance of next week’s CSEdWeek.

Let Me know if your Development and Evangelism Teams are Participating Next Week

If you are doing something cool next week during CSEdWeek, send me an email with the URL and I will be very happy to highlight your developer relations and engineering team activities during the week or after the week is over.

David I - Developer Relations Conference

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99

Evans Data Developer Relations Conference 2017 – March 27-28 – Palo Alto, CA

The 13th annual Evans Data Developer Relations Conference (DRC2017) will take place on March 27 & 28 at the Crowne Plaza Hotel in Palo Alto California. This conference is an event unlike any other, where developer relations experts from leading companies in the software, hardware, telecom and web markets come together to discuss best practices and reveal the techniques behind their success! Topics will cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), and much more. Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!

Developer Relations Conference – Keynote Speakers

DRC2017 keynote speakers include:

Janel Garvin
CEO/Founder
Evans Data
Janel Garvin Developer Relations Conference Keynote Speaker
Guy Kawasaki
Chief Evangelist
Canva
Guy Kawasaki Developer Relations Conference Keynote Speaker
Willie M. Tejada
IBM Chief Developer Advocate
IBM Digital Business Group
Willie Tejada - IBM - Developer Relations Conference
Scott Apeland
Director Developer Program
Intel
Scott Apeland, Intel - Developer Relations Conference Keynote Speaker
Thomas Grassl
VP Global Head Developer Relations
SAP
Thomas Grassl SAP - Developer Relations Conference Keynote Speaker
Adam Rogal
Head of Engineering, Developer Platform
Uber
Adam Rogal Uber - Developer Relations Conference

 

Who will attend

Attendees come from global, enterprise and industry segments including registrants coming from the top software, hardware, telecom, cloud, IoT, device, brick & mortal, automotive, financial services, Internet and media companies. At the DRC2017 you will network with and learn from

  • VPs, CTOs, and CEOs
  • Business Development Managers & Directors
  • Managers & Directors of Developer Programs
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Technology & Developer Evangelists
  • Products Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Developer Relations Conference Registration is Now Open!

You can take advantage of the Super Early Bird registration pricing for yourself and members of your team. Registration details are available at https://evansdata.com/drc/2017/register.php

Conference Schedule-at-a-Glance

You can view the two days of keynote and breakout sessions on the schedule at a glance page. The session slots also include Hot Topic Roundtables, The Data Game and new for the 2017 conference – “Pitch your Program” Ignite Talks.

Have you ever been or given an Ignite Talk?  Ignite talks are 5 minute talks using 20 slides that advance every 15 seconds. Developer Relations Conference registrants can sign up on advance to take part in this fast paced session. You can find addition information and example ignite talks on the Ignite Talks web site. Presenters will be judged by conference attendees and will win prices.

 

Developer Relations Boot Camp – Sunday March 26 9am – 4:40pm

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

The combination of an experienced boot camp faculty and Evans Data developer research will guide:

  • careful consideration regarding the reasons why developers seek out and contribute to developer programs
  • the most effective means of reaching out to them
  • how you can leverage social media to greatest effect.

 

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to create, enhance and run a world class developer program.

You can register for the Boot Camp or add it to your developer relations conference registration – https://evansdata.com/drc/2017/register.php

 

See you next March!

David I - Developer Relations Conference
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99