Webinar May 31 & June 1 – Developer Relations and your Company’s APIs

It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms. Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs. Twenty percent more developers now report publishing APIs for external use than six months ago, for a total of 9.2 million. A recent preliminary report on “The Impact of APIs on Firm Performance” by Boston University Questrom School of Business reports that “API adoption leads to a 12.7 percent increase in market capitalization”.

“Today companies need to be interconnected and to take advantage new innovations. This often means they need to publish APIs and once you publish an API you have a platform. Once you have a platform you need developers, and that means you need a program to support them”, said Janel Garvin, CEO of Evans Data. “We see the proliferation of developer programs throughout all places and industries.”

In this webinar, David will give an overview of how a Developer Relations program participates with an engineering team to inform, educate, and support community members for the lifetime of an API. During the webinar David cover preparations for the release of an APIs, when and if to open up new APIs, types of technical content required for an API, versioning impacts for APIs, and how to help your community members get ready for deprecating and shutting down APIs.

Apisssss

Agenda

  1. Developer Relations and APIs
  2. Digital Assets required to support an API
  3. API release planning
  4. Dealing with API deprecation and shutdown
  5. Q&A

 

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.

 

Wednesday, May 31

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing June 1) | 10am AEST (Sydney June 1)

 

Thursday, June 1

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/8738824242095005699

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

 


Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

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Assessing a Bad Developer Program – Webinar links and information

Today and tomorrow I am presenting the April 2017 DevRelate webinar “Assessing a Bad Developer Program Site and Prescribing Fixes to Rescue It“. This companion blog post contains links to resources and additional information covered in the webinar presentation. This post will be updated with additional information throughout the week as the five webinar sessions take place. Bookmark this post and come back for additional links.

Assess Last Slide

Example Bad Developer Program Site

Eureka Digital Works (a fictitious company) – used as an example of a developer site with multiple bad practices – http://www.eurekadigitalworks.com/

 

Smells

  • Code Smells – quoting Martin Fowler, author of “Refactoring, Improving the Design of Existing Code“, “a code smell is a surface indication that usually corresponds to a deeper problem in the system”.
  • Developer Program Smells – this is my term for developer community sites and developer relations programs that exhibit less than the best practices you will find on other sites. These smells highlight the opposite of what global developers tell Evans Data about those things that are most important in a program and community. You’ll find complete coverage of developer findings in our Developer Marketing and Developer Relations Program annual surveys

 

DevRelate blog posts related to Best Practices for a Developer Program

Resources

Evans Data Tactical Marketing Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign.
  • Developer Relations Survey 2017 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program.

 

What to do if your Developer Relations Program Needs Help?

Send me an email if your developer relations program has some of these bad smells. We can help you to bring your outreach to world class levels with Evans Data primary research, , competitive benchmarking / awareness tracking,  discovering developer personas specific to your technologydeveloper program workshops/assessments and more. You can also contact the Evans Data Sales team to find out more about our strategic reports and services.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

Webinar April 26&27 – Assessing a Bad Developer Program Site and Prescribing Fixes to Rescue It

Your developer program website is the underlying foundation for your developer outreach. This is where you will provide almost everything from the APIs you publish to SDKs and tools, forums, blogs, contests, online training and all the other essentials for your developer program. Since this is the gateway for your program and it is going to represent your company, your technology and your program to developers everywhere, it’s got to be good. Many developers access a developer program site via a mobile device, so be sure you use the principles of Responsive Web Design (RWD) to render a site that works well on desktops, tablets and phones.DevRelate April Webinar

In this webinar, David I will take you on a tour of a bad developer outreach program. You’ll see some of the worst practices of developer marketing, developer relations, deliverables for developers, SDKs/APIs, content, social media, videos and more. I could take webinar attendees on a tour of some of the worst examples of technology company developer programs, but I won’t. Instead, I have created a fictitious company, “Eureka Digital Works”, that has a developer relations program that has some serious problems. Come to this webinar and learn about the prescribed fixes to rescue the program to attract more developers.

Webinar Agenda

1) Developer Program: Eureka Digital Works
2) Sixteen signs you have a bad developer program
3) How to fix the developer program
4) Q&A

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US is now on Daylight/Summer time)

Wednesday, April 26

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Apr 27) | 10am AEST (Sydney Apr 27)

Thursday, April 27

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/5099661755397864450

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Webinar Registration Link

Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.

Registration Link: https://attendee.gotowebinar.com/rt/5099661755397864450

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

developer program buy-in

 

Developer Program Buy In – Information and Links

The following are some information links for the March 14 and 16 DevRelate webinar, “Developer Program Buy In: How to get it, Keep it, and Measure Your Success“. This blog post will be updated with information throughout the week.

Developer Program Buy In

Evans Data Developer Marketing and Developer Program Research Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign. This report is Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs. For less than half the price of a single banner ad on most sites, this report will save you and your marketing budget money, time and effort on an exponential scale throughout the year. This is THE MOST important tool you can have for crafting an effective marketing campaign for developers. Report Length: 199 Pages
  • Developer Relations Survey 2016 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program. Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions. Report Length: 129 Pages. [Note: 2017 report coming soon]

Developer Demographics 2017

Learn More at the Evans Data Developer Relations Conference and Boot Camp

To learn more about developer program buy-in, best practices, tips, and more you should attend the upcoming Evans Data Developer Relations Conference and Boot Camp. Both events take place in Palo Alto California at the Crowne Plaza Hotel.

 

Developer Program Buy In: Additional Information and Links

Take my 1 question Getting/Keeping Buy-In survey

Getting/Keeping Buy-In for your Developer Relations Program

        Top 6 buy-in pitch items (so far, as of this blog post writing):

        • Extend product/service into new markets, industries, and regions
        • Create products and supporting technologies that integrate and add value to product/service
        • Get feature requests, feedback on product/service, critical bugs found quickly into engineering
        • Early developer access will assist us in architecture and API choices
        • Developers trust other developers – not sales, marketing, business development
        • Have a set of demo apps to show at product, service and platform launches
        Other buy-in pitch items (so far, as of this blog post writing)

        • Build out a thriving and passionate global/local ecosystem/li>
        • Find future employee candidates for engineering, advocacy, product experts/li>
        • Help make the product/service ecosystem the choice of developers/li>
        • Developers listed to other developers and their recommendations, tips & tricks/li>
        • Create a showcase of apps, POCs, use cases, etc./li>
        • Create/Increase the marketing/brand buzz for new products/services/li>
        • Drive additional revenue/li>

 

Where does your Developer Relations Program report inside your Company? Choices can include:

      • CEO
      • Engineering
      • Marketing
      • Sales
      • Business Development
      • Product Management
      • Operations
      • Or maybe some other organization

Who are (or might) be your Stakeholders?

      • C-level – CEO, CTO, CDO, CMO, COO, CIO, CSO
      • Engineering – VP Development, Development Managers, Development Leads
      • Business Units – Product Manager, Product Marketing, Business Development
      • Marketing – Social, PR, Web, Digital Marketing
      • Sales/Operations – Global, Regional, Local, Partner/OEM

 

Getting, Keeping Buy-In by the developers in your Community

Thanks go out to Drew Schweinfurth at Walgreens for the items below.

  • CONSTANT COMMUNICATION!
  • Offer valuable Revenue Share/Affiliate Programs
  • Offer promotions to use your services
  • Offer marketing support and cross channel marketing support
  • Partnership is not a one-way street – services that they can offer to you!
  • Offer them beta or A/B testing on new services or updates
  • Let them meet the team and put faces to names.
  • Have them speak, mention them as a partner at events/conferences.

Do you have Additional Buy-In items and thoughts?

If you have additional Buy-In items that have worked for you and your developer relations program, please send me an email and I will add notes to this blog post.

 

David I Facebook Avatar


David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar March 14&16 – Developer Program Buy-In: How to get it, Keep it, and Measure Your Success

There are several business, organizational and industry related aspects that affect developer relations teams who have trouble getting budget or other resources for their developer outreach program. We hear from developer relations teams that one of their developer program buy-in challenges is that upper management and business units don’t perceive the importance of reaching out to developers in the first place.

To start or enhance your developer relations program, you’ll need to work with stakeholders inside your company and get their “buy in”, enumerating desired outcomes and creating the measurements (KPIs – Key Performance Indicators) of success.

Once you get buy-in, you’ll want to keep it by using ongoing reporting for agreed upon metrics that support the investment. These same metrics can also point to new investments in team members and developer relations program features.

Attracting and keeping members is also key to the success of your developer relations program. Active developers will help you promote your program to other developers. Developers also will give you valuable feedback that will improve the offerings of your company. Engaged developers will also help you create content becoming an extended member of your team.

This webinar will give you tips on how to build support within your organization, keep that support, measure your success and grow a thriving community of supportive developers.

developer program buy-in

 

Developer Program Buy-In Agenda

 

1) Developer Program Buy-In
2) How to Get Buy-In
3) How to Keep It
4) Measuring Your Success
5) Q&A

 

Webinar Dates/Times

 

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule. (note: the US will be on Daylight/Summer time)

Tuesday, March 14, 2017

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
5pm PDT (Santa Cruz) | 8am CST (Beijing Mar 15) | 11am AEDT (Sydney Mar 15)

Thursday, March 16, 2017

7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT (London) | 3pm CET (Frankfurt)
10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT (London) | 6pm CET (Frankfurt)
Register Now to Reserve your Seat!

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Webinar Registration Link

Note: The webinars repeat on multiple days and times. Choose the date and time that fits your schedule.

Register Now

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

developer program buy-in

 

 

Learn the “Secret Sauce” of Developer Relations Programs – Webinar Info and Links

As part of my DevRelate webinar presentation, “Learn the Secret Sauce of Developer Relations Programs“, I am providing the links to the secret sauce info for the developer relations programs, highlighted features and other resources that I used in this week’s webinar. As I mention in the webinar, Evans’s Data Tactical Marketing – Developer Marketing and Developer Relations Programs – developer research reports and Developer Program Assessments are based on the years of Evans Data Developer Marketing and Developer Relations Program research, developers tell our clients that they care about many factors in a program and its outreach. I’ve created a long form checklist to do in-depth evaluations of Developer Programs. To get started I use my subset “At-a-Glance” checklist to do a quick evaluation program offerings. The long form checklist and quick check relate directly align with the results of our primary developer research.

Evans Data Tactical Marketing Reports

You can find the table of contents and a few sample pages from each report on the pages linked below. Contact our salesx team if you want to purchase the reports. The release schedule for all of our 2017 research reports can be found at https://evansdata.com/reports/release_schedule.php

 

At-a Glance Checklist – “Quick Look”

My “At-a-Glance” checklist is the starting point for a quick look that I take when exploring a developer relations program. The items I look for include:

  • SDK(s) / API(s)
  • Programming languages
  • Code / Samples Repository
  • Platforms / OS supported
  • Content / Knowledge
  • Social Networks / Blogs
  • Answers
  • Forums / Newsgroups
  • Spoken languages
  • Developer Support
  • Events / Activities
  • Developer Program Cost

Developer Program Spotlights

Here are links to the five programs that I spotlight in this webinar. I will add additional links during the week.

AngelHack’s Tips and Tricks for Successful Hackathons

AngelHack is this year’s sponsor of the Evans Data Developer Relations Conference 2017 Boot Camp. Here are some tips and tricks that they’ve provided for holding and participating in successful hackathons.

Secret Sauce Info

Email me if you need additional help, links, tools, info

I will keep updating this blog post throughout the week. If you have tools, links and other resources to add, send me an email. If you would like me to work on a Developer Program Spotlight for your program, contact me via email.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/