KPIs, ROI and the Success of your DevRel Program – Additional Information and Links

This blog post contains additional information and links to accompany the DevRelate Webinar for June 2018, “KPIs, ROI and the Success of your DevRel Program“.

Stakeholder Metrics Can Be Different

CEO – revenue growth, cost reduction, increased efficiency, predictability, reduced risk
Sales – revenue, deal sizes, resellers/partners, deal close timing
Marketing – leads, brand recognition, press/analyst coverage, click thru(s)
PM, BD – feature use, persona match, cust/dev sat, NPS, partners, acquisitions
R&D – tech feedback, quality levels, testing results, feature use
Support – call/email reduction, answers, workarounds, support sat
Operations – infrastructure costs/impacts, system uptime/load
Finance – ROI, accounting activity

 

Evans Data Developer Marketing Summit 2018 – September 17 & 18, 2018

Join us for two full days of sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry!

Summit Home Page – https://devmarketing.evansdata.com/
Venue – https://devmarketing.evansdata.com/venue/

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information

The Impact of APIs in Firm Performance” – Boston University Questrom School of Business Research Paper No. 2843326

 

Bookmark this page and check back during the webinar week for additional items and information.

 

DevRelate Webinar: June 5 & 6 – KPIs, ROI and the Success of your DevRel Program

To start or enhance your developer relations program, you’ll need to work with stakeholders to get and keep their “buy in”, enumerating desired outcomes, and create the measurements, ROI and KPIs, of success. Every developer program needs an execution framework that guides the running of a successful, thriving developer community that benefits your company.

The framework will include a list of program tactics, ROI metrics to support the investment, KPIs to monitor the health of your program, a step by step action plan, and measurement of results along the way to identify course corrections and new opportunities.

This webinar will help developer relations professionals that are starting a new developer program and for those that need to improve their ROI for their existing program.

 

Agenda:

  1. Aligning your Developer Program with your Business Strategy
  2. Ensuring your Developer Program has real ROI(s)
  3. Tracking your Program’s KPIs
  4. Examples from DevRel Practitioners
  5. Q&A

 

Presenter:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.

 

Dates / Times:

Tuesday, June 5, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday June 6, 10am Sydney AEST Wednesday June 6)

Wednesday, June 6, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://register.gotowebinar.com/rt/5126064336833675777

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar. Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you.

https://register.gotowebinar.com/rt/5126064336833675777

 

Running a DevRel Program using Cloud Technologies – Webinar Info and Links

This blog post for the May 2018 DevRelate webinar “2018 Running a DevRel Program using Cloud Technologies” contains additional information and web links for the topics covered. This blog post will be updated during the webinar week and in the days following.

Topics covered during the webinar include the following developer program features, best practices and how you can use “no cost” or “low cost” cloud services to provide the infrastructure you need to start or extend your offerings:

  • Social Marketing
  • Blogs
  • Newsletters
  • Webinars
  • Code Samples
  • Videos
  • Documentation
  • Answers
  • Events & Activities
  • News Feeds
  • Sandboxes, Virtual Labs
  • App Stores & App showcases
  • Chat Systems
  • Feature Requests
  • Training & Certification
  • and more

 

Past Webinars that Covered DevRel Best Practices

 

Free cloud platforms you can start with

 

Free (or low cost) cloud services you can use

Alerts

Answers

Blogs

Calendars

Conference Calls

Events

Feedback

Groups

Newsetters/Feeds

Code Projects

Sandbox/Labs

Shops

Social Sites

Social Tools

Storage

Training

Videos/Webinars

 

Bookmark this page and check back for updates.

 

DevRelate Webinar May 15 & 17, 2018 – Running a DevRel Program using Cloud Technologies

 

Description

There are many Developer Relations Program features and best practices that have been covered in previous DevRelate webinars. Ensuring that you can provide the infrastructure for your team and community members is key to a feature rich and thriving developer outreach program. We often get asked questions about how to create a DevRel program and how to provide the systems to support it.

This webinar will present how you can use cloud based resources (many that are free) to run a “virtual” developer relations program using readily available services. During the webinar, you’ll learn how to provide a range of developer program features to meet the needs of your developer community members.

Features and Services covered in this webinar

  • Content Sharing/Storage
  • Webinars and Videos
  • Questions & Answers
  • Feature Requests
  • Code Sample Repositories
  • Meetings and User Groups
  • and a whole lot more

 

Agenda:

  1. Developer Relations Program Features and Systems
  2. Cloud Services You Can Leverage (most for free)
  3. Q&A

 

Presenter:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.

 

Dates / Times:

 

Tuesday, May 15, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday May 16, 10am Sydney AEST Wednesday May 16)

 

Thursday, May 17, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/3256838494296615427

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/3256838494296615427

 

A Gentle Introduction to Developer Personas and Segmentation – Webinar Info Links

This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.

 

Developer Persona and Research Related Blog Post and Past Webinar

Blog Post: Developer Personas I Have Known

DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research

 

Evans Data Corp Services

Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.

Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

 

Additional Information and Links

[coming soon]

 

 

Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931