Webinar April 24 & 26 – A Gentle Introduction to Developer Personas and Segmentation

Title: A Gentle Introduction to Developer Personas and Segmentation

 

Description:

Software developers can be divided in segments based on many factors. These might be how they make their money, who their users are, which technologies they use, or what their motivations are for selecting a particular technology. They may be discovered as they naturally occur through cluster analysis, or they may be pre-defined to fit categories.

This webinar will give attendees a gentle introduction to the elements that go into defining developer personae that are right for a company and its products. Developer Relations and Developer Marketing team members that attend this webinar will start to learn about the advantages of understanding the natural developer personas within your target market and show you the elements that go into defining developer personae that are right for your company and products. Regardless of what you might have heard developer personae are not one-size fits all.

Agenda:

  1. Why create personas?
  2. Identifying elements
  3. After the personas, what’s next?
  4. Q&A

 

Presenters:

  • David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
  • Michael Rasalan, Director of Research, Evans Data Corp.

 

Dates / Times:

 

Tuesday, April 24, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
  • 5pm PDT (8pm EDT, 8am Beijing CST Wednesday April 25, 10am Sydney AEST Wednesday April 25)

Thursday, April 26, 2018

  • 7am PDT (10am EDT, 3pm BST, 4pm CEST)
  • 10am PDT (1pm EDT, 6pm BST, 7pm CEST)

 

Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/183305471142588931

 

 

Who Should Attend?

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

 

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/183305471142588931

 

Internal Evangelism – Additional Items from DevRelate members

As a follow up to my recent DevRelate webinar, “Internal Evangelism and Enablement to Support your Developer Program”, several members sent me some of the things they do to keep executives and stakeholders up to date on their Developer Relations Program activities.

Meetings and Communications with Stakeholders

  • Internal bi-weekly stakeholders calls (across business / geographies)
  • Informing the sales organization about DevRel activities and new assets
  • With emails, always include an “executive overview” at the top with 3-4 “business insights”
  • Keep an up-to-date “presentation deck” that summarizes key work items and measures of success
  • Thank stakeholders and other employees who help DevRel

 

DevRel Team

  • Developer Advocates specifically allocated to internal business groups
  • Have team members give internal presentations to departments/groups/stakeholders
  • Trip reports with findings for what your internal teams care about

 

DevRel Metrics

  • Automated dashboard reports – membership, news, events, leads, sales
  • Quarterly reconciliation of developer activities with closed sales deals

 

Internal Communication

  • Monthly internal newsletter
  • Internal forums/channels for communications, news and answers
  • Two minute summary videos for each event/activity

 

Thank You!

Thank you to all those who sent along lists of things you do to keep your internal evangelism ongoing and active.

If you and your Developer Relations team have things you do to keep fellow employees (not just direct reports or exec stakeholders) informed about what you and developer outreach are doing, send me an email with your list.

Internal Evangelism and Enablement to Support your Developer Program – Webinar Info & Links

This blog post includes additional information and links used in this week’s DevRelate Webinar “Internal Evangelism and Enablement to Support your Developer Program“. Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts. To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts. This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.

The information and ideas contained in this webinar come from years of evangelism experience and also feedback from multiple Developer Relations professionals who are DevRelate members.

Topics Covered in this webinar

  • The Value of Internal Evangelism
  • Internal Community Newsletter
  • Events “Tag Along”
  • Trip Reports
  • Pictures/Stories on the Office Walls
  • Internal Webinars/Briefings/Lunches/Calls
  • Awards Voted by Employees/Stakeholders
  • Employees as Community Members
  • Community Member Advisory Board
  • Encourage Top Members to Visit
  • Internal Dashboards/Channels/Systems

 

If you have additional ways that you do internal evangelism inside your company, send them along to David I for inclusion in this blog post.

 

14th Annual DevRel Conference March 26-27, 2018 – Palo Alto, CA

Two full days of sessions, round tables, workshops and networking events. Join top developer program managers as they share insights from some of the most successful programs in the industry including: GE, Oracle, RedHat, DocuSign, Ford and leading keynotes from IBM, Intel, Google and Guy Kawasaki join Janel Garvin, CEO of Evans Data Corp.

 

Developer Relations Boot Camp – Sunday March 25, 2018

The Evans Data Corporation’s Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

New Interactive Workshops!

After each session Boot Camp attendees will break into teams to work on projects related to each topic. Each team will report back to all attendees and discuss their findings and solicit feedback.

Benefits of attending the Boot Camp

  • Grow your developer community with the right members
  • Use best practices to drive business success
  • Reduce your DevRel costs and Increased your Program’s Scalability
  • Improve developer experiences on your Community site
  • Leverage developers to increase business value
  • Satisfy developer pain points

 

Boot Camp sessions

  • Program Strategy, Getting Buy-In and Framework for Success
  • Essential Developer Program Basics
  • Know Your Developers: Developer Personas and Segmentation
  • Crafting a Win-Win-Win Strategy for your Developer Program
  • Best Practices for Successful Developer Relations Programs
  • Effectively Communicating with Developers

 

Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program

 

DevRelate Webinar February 27 & March 1, 2018 – Internal Evangelism and Enablement to Support your Developer Program.

Developer Relations team members spend most of their time doing external evangelism to their developer community and prospects. At the same time, it is even more important to have an active and ongoing focus on internal evangelism to keep key stakeholders and departments aware of what you are doing while eliciting their help and guidance for your efforts.

To some, it might seem like quite a task but it can be accomplished by setting up enabling internal technologies and systems to make it easy for employees beyond your developer relations team to support your efforts.

This webinar will cover multiple ways for you to keep your company up to date while garnering their continued support and provide assistance with your content generation and activities.

Dates/Times:

Tuesday, February 27, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 1pm Pacific Time, 3pm Central Time, 4pm Eastern Time
  • 5pm Pacific Time, 7pm Central Time, 8pm Eastern Time, 9am Beijing (Wed, Feb 28), 12noon Sydney (Wed, Feb 28)

Thursday, March 1, 2018

  • 7am Pacific Time, 9am Central Time, 10am Eastern Time, 3pm London, 4pm Frankfurt
  • 10am Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm London, 7pm Frankfurt

This webinar takes place on several days and at multiple times.

Please register for the date and time that works best for you:
https://attendee.gotowebinar.com/rt/6662625237414693123

Agenda:

  1. The value of Internal Evangelism
  2. Where External Evangelism Meets Internal Evangelism
  3. Creating Enabling Internal Technologies and Systems for Use Beyond your DevRel Team
  4. Q&A

Who Should Attend:

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Presenter

David Intersimone “David I”, Vice President of Developer Communities

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

https://attendee.gotowebinar.com/rt/6662625237414693123

 

Effectively Communicating with Developers – Webinar Information and Links

Developers are a special category of computer users. Effectively communicating with developers involves creating the right content, including technical information, and speaking in terms that developers appreciate. The January 2018 DevRelate webinar discusses several ways in which you can effectively communicate with an audience of developers.

Presenter

David Intersimone “David I”, Vice President of Developer Communities

Agenda:

1) Choosing topics of interest to developers
2) Preparing your technical communication and information details
3) Creating effective in-person, email, social media, and online communcations
4) Q&A

 

Additional Webinar Information and Links

Aspects of Effective Content, Events, Emails & News – here are some of the area that I covered in the webinar

  • Compelling Topics
  • Awesome Developer Success Story
  • Source Code, Template Projects
  • “Boring” content formatting
  • Development Journey / Learning Paths
  • Great presenter/author

 

Topics of Interest to Developers

  • Answers
  • Tips and Tricks
  • How To(s)
  • Modern Methods
  • Use Cases
  • Getting Started
  • New Skills
  • Technology Directions
  • Product Roadmaps
  • Business Opportunities

 

Evans Data Tactical Marketing Reports

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

DevRelate Webinar January 16 & 18, 2018 – Effectively Communicating with Developers

Developers are a special category of computer users. Effectively communicating with developers involves creating the right content, including technical information, and speaking in terms that developers appreciate.

This webinar will discuss several ways in which you can effectively communicate with an audience of developers.

Dates and Times:

  • Tuesday, January 16, 2018 – 7am Santa Cruz Pacific Time, 9am Central Time, 10am Eastern Time, 3pm BST London, 4pm CST Frankfurt
  • Tuesday, January 16, 2018 – 1pm Santa Cruz Pacific Time, 3pm Central Time, 4pm Eastern Time, 9pm BST London, 10pm CST Frankfurt
  • Tuesday, January 16, 2018 – 5pm Santa Cruz Pacific Time, 9am CST Beijing (Wednesday, Jan 17),12noon AEDT Sydney (Wednesday, Jan 17)
  • Thursday, January 18, 2018 – 7am Santa Cruz Pacific Time, 9am Central Time, 10am Eastern Time, 3pm BST London, 4pm CST Frankfurt
  • Thursday, January 18, 2018 – 10am Santa Cruz Pacific Time, 12noon Central Time, 1pm Eastern Time, 6pm BST London, 7pm CST Frankfurt

This webinar occurs several times. Please register for the date and time that works best for you:

https://attendee.gotowebinar.com/rt/7040638433887400194

 

 

Agenda:

1) Choosing topics of interest to developers
2) Preparing your technical communication and information details
3) Creating effective in-person, email, social media, and online communcations
4) Q&A

 

Who Should Attend:

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

Presenter

David Intersimone “David I”, Vice President of Developer Communities

 

Register Now!