Webinar – August 8 & 10, 2017 – Developer Marketing & Developer Relations – Similarities & Differences

This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.

Agenda

  1. Developer Marketing and Developer Relations
  2. Team members: background, education, skills, reporting
  3. Roles, responsibilities, work done/shared
  4. Audience(s)
  5. Metrics and ROI
  6. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, August 8, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)

Thursday, August 10, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

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Know your Developers and Creating Personas – webinar info and links

This week, I am presenting a DevRelate webinar, “Know your Developers and Creating Personas” on Tuesday (June 20) and Thursday (June 22). Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar introduces you to different types of developers. This blog post contains additional information and links covered in the webinar.

Know your Developers

 

Creating Personas

Discovering Developer Personas Specific to Your Technology – Evans Data Research Service

Understanding the personas of your targeted developer segments allows you to:

  • Communicate more clearly with each persona
  • Provide the tools and technologies each persona uses
  • Provide the level and type of support each expects
  • Find developers that match the personas for effective outreach
  • Understand where each persona can be reached

Developer Personas I have Known – a DevRelate blog post.

 

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.

 

Webinar – June 20 & 22, 2017: Know your Developers and Creating Personas

The value of segmenting your target audience is well known to marketers across industries. Populations don’t exist as a homogeneous group but always have variations that color their perceptions and their adoption of product offerings. The same is true for developers.

Software developers can be divided in segments based on many factors. These might include technologies they use, where they work, what gets their synapses firing, what programming languages they use, what motivates them, etc. Once developer segments are defined, you can start organizing your existing developer community and attracting additional developers to your developer program.

Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar will introduce you to different types of developers.developer-personas-webinar

Agenda

  1. Developers Wear several hats
  2. Large and small companies/teams
  3. Today’s developer
  4. Platforms, languages, frameworks, tools
  5. Membership and success
  6. Motivations, aspirations, worries and fears
  7. First steps to creating developer personas
  8. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, June 20, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, June 21) | 10am AEST (Sydney Wednesday June 21)

Thursday, June 22, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/3599119755299893761

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

Developer Relations and your Company’s APIs – webinar info and links

This week, I am presenting a DevRelate webinar, “Developer Relations and your Company’s APIs” on Wednesday (May 31) and Thursday (June 1). This blog post contains additional information and links covered in the webinar.

APIs and Your Company

 

Developer Relations and APIs

 

API Documentation Examples

 

API Versioning – Overview

 

REST

  • URI
  • Request parameter
  • Media type (aka content negotiation & accept header)
  • Date
  • Custom request header
  • Domain name

 

SOAP

  • XML namespaces and XML comments
  • UDDI version aware service registry

 

Shared Code Files

  • Filename
  • Version resource

 

API Resource Links

 

API Documentation Generation Tools

 

Additional Swagger Resources

The following Swagger related links were provided by SmartBear Software (thank you Keshav and Tracy)

  1. [Blog] API Design Best Practices – https://swaggerhub.com/blog/api-design/api-design-best-practices/
  2. [Blog] What is API Design, and Why it Matters – https://swaggerhub.com/blog/api-design/what-is-api-design/
  3. [Webinar] Scaling your API Design Process – https://swaggerhub.com/blog/api-design/scaling-your-api-design/
  4. [eBook] Optimizing the Swagger collaborative workflow using SwaggerHub – https://swaggerhub.com/blog/api-resources/optimize-your-swagger-api-workflow/
  5. [Blog] Design first or Code first approach to APIs – https://swaggerhub.com/blog/api-design/design-first-or-code-first-api-development/
  6. [Webinar] API Developer Experience (DX), and good documentation practices for good DX – https://swaggerhub.com/blog/api-documentation/api-documentation-and-developer-experience/

 

API Versioning – Examples

 

Facebook / Parse (BaaS) API Shutdown Example

 

Evans Data Developer Program Workshops and Assessments

 

If you have additional API links, best practices, tools, tips, tricks, thoughts and questions, send me an email.

 

David I - Developer Relations Conference

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar May 31 & June 1 – Developer Relations and your Company’s APIs

It used to be that only a very few specialized software companies cared at all about developers – and usually because they were selling programming tools or platforms. Now every company needs to be connected and to work interactively with their clients, their partners, their suppliers, and their customers and to do that they publish APIs. Twenty percent more developers now report publishing APIs for external use than six months ago, for a total of 9.2 million. A recent preliminary report on “The Impact of APIs on Firm Performance” by Boston University Questrom School of Business reports that “API adoption leads to a 12.7 percent increase in market capitalization”.

“Today companies need to be interconnected and to take advantage new innovations. This often means they need to publish APIs and once you publish an API you have a platform. Once you have a platform you need developers, and that means you need a program to support them”, said Janel Garvin, CEO of Evans Data. “We see the proliferation of developer programs throughout all places and industries.”

In this webinar, David gives an overview of how a Developer Relations program participates with an engineering team to inform, educate, and support community members for the lifetime of an API. During the webinar David covers preparations for the release of an APIs, when and if to open up new APIs, types of technical content required for an API, versioning impacts for APIs, and how to help your community members get ready for deprecating and shutting down APIs.

Apisssss

Agenda

  1. Developer Relations and APIs
  2. Digital Assets required to support an API
  3. API release planning
  4. Dealing with API deprecation and shutdown
  5. Q&A

 

Webinar Dates/Times

The webinar repeat on multiple days and times. Choose the date and time that fits your schedule.

 

Wednesday, May 31

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing June 1) | 10am AEST (Sydney June 1)

 

Thursday, June 1

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/8738824242095005699

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

 


Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

Assessing a Bad Developer Program – Webinar links and information

Today and tomorrow I am presenting the April 2017 DevRelate webinar “Assessing a Bad Developer Program Site and Prescribing Fixes to Rescue It“. This companion blog post contains links to resources and additional information covered in the webinar presentation. This post will be updated with additional information throughout the week as the five webinar sessions take place. Bookmark this post and come back for additional links.

Assess Last Slide

Example Bad Developer Program Site

Eureka Digital Works (a fictitious company) – used as an example of a developer site with multiple bad practices – http://www.eurekadigitalworks.com/

 

Smells

  • Code Smells – quoting Martin Fowler, author of “Refactoring, Improving the Design of Existing Code“, “a code smell is a surface indication that usually corresponds to a deeper problem in the system”.
  • Developer Program Smells – this is my term for developer community sites and developer relations programs that exhibit less than the best practices you will find on other sites. These smells highlight the opposite of what global developers tell Evans Data about those things that are most important in a program and community. You’ll find complete coverage of developer findings in our Developer Marketing and Developer Relations Program annual surveys

 

DevRelate blog posts related to Best Practices for a Developer Program

Resources

Evans Data Tactical Marketing Reports

  • Developer Marketing Survey 2017 – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. Provides invaluable insight for your developer marketing campaign.
  • Developer Relations Survey 2017 – This comprehensive study of over 500 software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program.

 

What to do if your Developer Relations Program Needs Help?

Send me an email if your developer relations program has some of these bad smells. We can help you to bring your outreach to world class levels with Evans Data primary research, , competitive benchmarking / awareness tracking,  discovering developer personas specific to your technologydeveloper program workshops/assessments and more. You can also contact the Evans Data Sales team to find out more about our strategic reports and services.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/