Webinar – September 28, 2017 – Ten Developer API Success Factors for your DevMktg and DevRel Program

Today more than 80% of developers belong to one or more developer programs. Sixty-two percent of developers, in a recent Evans Data Developer Program research survey, say they don’t use APIs that aren’t supported by a Developer Relations program. What motivates a developer to want to adopt a particular technology or tool?  What motivates them to recommend and/or buy a technology, tool, framework, etc.?

The answers to these questions are crucial to the success of API marketing efforts. In order to sell a product, companies must be able to first, reach developers, second, provide a clear and unique message that emphasizes the particular value and functionality of their tool or platform, and finally, convince developers that these offerings can benefit them and/or the company they work for.  Knowing what the primary influences are in the developer world is critical.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

There are many aspects related to a developer’s API adoption and a company’s decision to open their APIs to developers. These aspects can include: API features, Documentation, Developer Support, Reasons for joining and staying in a program, ROI and Developer Program Measurement, Developer Outreach, Training, Spurring Participation, Developer Resources, and App Stores.

In this DevRelate webinar, you’ll learn about the many aspects of successful API adoption, developer program features and developer marketing best practices that lead to a successful partnership between your company and developers.

Agenda

  1. Developer adoption motivations
  2. Developer recommendation/purchase motivations
  3. Aspects of successful API adoption
  4. API Features and Developer Marketing Best Practices
  5. Q&A

 

Dates/Times

Thursday, September 28, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Friday, September 29) | 10am AEST (Sydney Friday, September 29)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6630659132606705922

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Advocates
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now!

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

 

 

 

 

 

 

Developer Marketing and Developer Relations – Audiences, Metrics and ROI

As part of my August 2017 DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, August 8 & 10, I’ve put together additional background research and information about several high level aspects for each team member. In this blog post I am focusing on the audiences, metrics and ROI. Take a look at each of the aspects and let me know what you think about the details related to your own experiences and knowledge of industry experts you interact with.

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Audiences

What are the audiences that Developer Marketing and Developer Relations team members focus on? In creating the documents, messages, presentations and preparations for meetings, there are many audiences that will be targeted. In my years as a developer, manager, executive and advocate, I have talked to customers at all levels of their organization. I’ve given presentations to focused audiences and also larger diverse audiences. Here is a list of common audience members that Developer Marketing and Developer Relations members talk with, present to and write for.

  • C-Level
  • Division/Department Manager
  • Technical / Development Manager
  • Project Lead / Team Leader
  • Developer / Software Engineer
  • Software Architect
  • Researcher
  • Product/Marketing Manager
  • Business Development
  • ISV
  • OEM
  • Students
  • Hobbyist/Tinkerer/Maker
  • Thought Leaders
  • Authors
  • Editors

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Metrics and ROI

Measuring everything that Developer Marketing and Developer Relations team members do is key to constantly improving outreach, messaging, lead generation and enhancing a company’s top and bottom line. Some metrics and ROI measures are direct and straightforward. Other metrics and ROI measures are harder to directly attribute to specific events, content generated and interactions. Several sure ways to track more results is by coding everything via calls to actions at conferences, meetups, hackathons, meetings, presentations, panels, etc. Adding short URLs for follow up activities, codes to include in product orders, and spaces to tell everyone what why a developer made a decision, purchased a product, attended a follow on event will help add to your metrics and ROI calculations. Here are several metrics and ROI measures that Developer Marketing and Developer Relations team members should track.

  • Leads
  • Revenue (Direct/Indirect)
  • Developer Satisfaction
  • Net Promoter Score (NPS)
  • Market Share/Growth
  • Technology/Product Adoption
  • Product Quality/Improvements
  • Developer Retention/Renewals
  • Content Creation
  • Followers/Likes/Reposts/Retweets
  • Developer Credibility

 

Additional Webinar Information and Links

You can find additional links and information for the webinar at https://www.devrelate.com/devmktg-devrel-infolinks/.

 

How do you Measure Developer Marketing and Developer Relations activities, time spent, and budget spend?

Send me an email with additional metrics and ROI measures that you use to track your successes, improvements and things to fix. If you have additional developer focused audiences, pass them along as well.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Developer Marketing & Developer Relations – Similarities & Differences – webinar info and links

This week I am presenting a DevRelate webinar, “Developer Marketing & Developer Relations – Similarities & Differences“, on Tuesday (August 8, 2017) and Thursday (August 10, 2017). This month’s webinar will focus on the background, education, roles, responsibilities, audiences, metrics, ROI and other aspects of developer marketing and developer relations team members. I will also cover how both teams work separately and together to create, manage and grow a developer ecosystem. This blog post contains links to additional resources and information covered in the webinar.

dDevMrkting17-Centered    DRPInfographic2017

 

Evans Data Tactical Marketing Reports

Developer Marketing Survey – A survey of software developers’ attitudes about the marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns, including:

  • What are the psychographics that compel developers?
  • What are the demographics of the typical developer?
  • What web sites and search engines do developers visit most?
  • How do contests and gamification fit in the mix?
  • What are the natural price points and pricing elasticity of dev tools?
  • What is the most powerful influencer for developers?
  • Which marketing methods do they like most?…Which do they hate?

Essential for product promotions, pricing and forecasting, media planning, and all your developer marketing needs.

 

Developer Programs Survey – This comprehensive study of software developers examines issues and elements of developer programs. This report provides invaluable insight for your developer program, including:

  • Which revenue model do developers prefer?
  • What are the most important features of a developer program?
  • For which elements of a program are developers willing to pay?
  • What motivates developers to share knowledge and experience on developer community websites?

Get answers to these questions and more in this survey report. Consider this a key resource to help you build and maintain a successful developer program, community website, and training sessions.

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Blog Posts with Additional Information and Resources

 

Developer Marketing Summit – September 19 & 20, 2017 – Burlingame, CA

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Don’t miss the first ever Developer Marketing Summit – sessions, panels, workshops and networking events for and by the top developer marketing professionals from the top companies in the industry! Burlingame is very close to San Francisco International Airport. Developers are at once a unique target market and a diverse one. Learn from the experts at the top developer facing companies in the world! Go to the Developer Marketing Summit website for complete details including speakers, schedule and location.

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

 

4 Quick Tips for Giving a Great Online Presentation

A few weeks ago, I attended an online webinar presentation as an attendee. I really enjoy watching other webinars to learn about the topic and to also look for additional presentation tips, tricks and things to avoid. While I was watching the webinar, I was reminded of several tips for giving an online presentation.

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  1. Turn off all desktop notifications, background apps, calendar alerts, Skype, Slack channels, Email clients, etc. No one wants to see your popups appear and you really don’t want attendees to read them and/or screen grab them.
  2. Use multiple monitors (at least two): Have one monitor (1920×1080) for the full screen presentation of your content, code, pages and desktop. Remember to use larger mono-spaced fonts for your source code. Use additional monitors for keeping track of the webinar, attendee list, Q&A, chat window, etc.
  3. Avoid the use of talking head webcams. Show more code, screens and content. Show a picture of the presenter or presenters at the beginning.. I’ve seen effective use of a webcam at the beginning of an online event to say a quick hello and let everyone see you live. During Q&A time, show content, web pages and other information related to the answer. If you want to say a quick goodbye, turn your webcam right at the end.
  4. Use great microphones, a sound mixer and a quiet room to have awesome audio for the webinar. If you are alone, monitor your presentation on a separate machine to hear and see the presentation coming from the webinar server (practice doing this so that you can handle the resulting Internet delay).

For additional tips – see my other blog post about presentation things I have learned for additional tips – “Most Everything I learned about presenting I learned from Jerry Weissman“.

Do you have other quick tips for giving online presentations?

If you have tips, tricks and pitfalls you’ve learned from your online presentations, send me an email with what works best for you and what to avoid. I can always improve my own webinars and online videos.

David I Facebook Avatar

David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation
davidi@evansdata.com
Blog: https://www.devrelate.com/blog/
Skype: davidi99
Twitter: @davidi99
LinkedIn: https://www.linkedin.com/in/davidi99/

Webinar – August 8 & 10, 2017 – Developer Marketing & Developer Relations – Similarities & Differences

This DevRelate webinar explores the similar and different roles and responsibilities of Developer Marketing teams and Developer Relations advocates. While there are common elements and overlap for both groups, there are also important differences. Technology companies sometimes group developer marketing and developer relations into the same organization while others separate the two into marketing and technology organizations.

Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.

During the webinar several aspects of Developer Marketing and Developer Relations will be highlighted including: education, background, skills inventory, reporting structure, best practices, work items, audiences, metrics and more.

Agenda

  1. Developer Marketing and Developer Relations
  2. Team members: background, education, skills, reporting
  3. Roles, responsibilities, work done/shared
  4. Audience(s)
  5. Metrics and ROI
  6. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, August 8, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
  • 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, August 9) | 10am AEST (Sydney Wednesday, August 9)

Thursday, August 10, 2017

  • 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
  • 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

 

Register Now to Reserve your Seat: https://attendee.gotowebinar.com/rt/6628784463573519617

 

Who Should Attend

  • Managers & Directors of Developer Programs
  • Technology & Developer Evangelists
  • Business Development Managers & Directors
  • Product Marketing Managers & Directors
  • Marketing Managers
  • Product Managers
  • Research Managers
  • Corporate Communications Managers
  • Heads of Developer Marketing
  • ANYONE who deals with developers!

 

Register Now

Note: The webinar repeats on multiple days and times. Choose the date and time that fits your schedule.

 

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation

David I Facebook Avatar

Know your Developers and Creating Personas – webinar info and links

This week, I am presenting a DevRelate webinar, “Know your Developers and Creating Personas” on Tuesday (June 20) and Thursday (June 22). Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar introduces you to different types of developers. This blog post contains additional information and links covered in the webinar.

Know your Developers

 

Creating Personas

Discovering Developer Personas Specific to Your Technology – Evans Data Research Service

Understanding the personas of your targeted developer segments allows you to:

  • Communicate more clearly with each persona
  • Provide the tools and technologies each persona uses
  • Provide the level and type of support each expects
  • Find developers that match the personas for effective outreach
  • Understand where each persona can be reached

Developer Personas I have Known – a DevRelate blog post.

 

Developer Program Workshops and Assessments

Evans Data’s Developer Program Advisory provides expert program guidance through workshops and assessments from proven program leaders to help make your program the best it can be. Contact us today for a free consultation.