In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together at the 14th Annual Evans Data Developer Relations Conference, March 26-27 at the Crowne Plaza Hotel in Palo Alto California, to discuss best practices and reveal the techniques behind their success!
New this year: Interactive Workshops
In addition to six keynote presenters and multiple breakout sessions, this year we have also scheduled four interactive workshops during the conference. Each conference attendee will choose to participate in two of the four workshops being held on Tuesday, March 27 at 9am and 10am.
These four workshops will provide accelerated learning for conference attendees to work together to:
- Build a marketing action plan that creates a sustainable and diverse developer foundation
- Craft a practitioner content marketing strategy
- Learn how to segment a developer population that will allow you to expand your reach
- Plan the launch of an online developer community that is sure to be a success
Workshop Sessions, Dates/Times, and Leaders
Here are the four workshop sessions, the date/time when they take place on Tuesday March 27th, and an abstract that describes the workshop in more detail. You can also click on the workshop leader’s name to see their biography.
Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
Date/Time: Tuesday March 27 – Track 1 Room – 9:00am
Workshop Leader: Kristen Scheven, AngelHack – Chief Marketing Officer
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.
Workshop: The A to Z of Practitioner Content Marketing
Date/Time: Tuesday March 27 – Track 1 Room – 10:00am
Workshop Leaders: Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.
Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company’s share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.
Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction
Date/Time: Tuesday March 27 – Track 2 Room – 9:00am
Workshop Leader: Michael Rasalan, Evans Data – Director of Research
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments.
This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
Workshop: Building the Ideal Developer Community
Date/Time: Tuesday March 27 – Track 2 Room – 10:00am
Workshop Leader: Matt Schmidt, DZone – President
A key component of a mature developer relations strategy is the effective use of community. How do developers on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight.
Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.
Additional Conference Links
See you at the Crowne Plaza Hotel in Palo Alto for this one of a kind conference that brings together developer ecosystem strategists, developer marketing, and developer relations professionals to meet, exchange ideas, forge partnerships, and share insights on developer ecosystem development.
It’s commonly thought that IT professionals and MIS Managers make the decisions when it comes to Cloud purchases, but a recent worldwide survey of software developers who are actively developing in and/or deploying to the Cloud shows that it is the software developer who is most likely to call the shots when it comes to Cloud infrastructure or tools. When asked about this, 58% said they are the primary decision makers, while another 22% are on a committee that makes those decisions. Only 20% have little or no influence.
When it comes to finding out about IaaS offerings, developers are most likely to go to search engines and search engine ads, however they most likely to gather information about PaaS offerings directly from vendors via websites, white papers, advertisements, etc.
“Developers absolutely have a great deal of influence in which Cloud platforms and technologies are being adopted,” said Janel Garvin, CEO of Evans Data Corp, “After all, they are the ones that will be using the tools and infrastructure and they always have strong opinions about what will work best for their circumstances.”
The biggest obstacle cited by 38% of these developers in their hunt for information to guide their Cloud purchases is that the technical information available assumes they already have Cloud knowledge. The next most often cited obstacle is that the technical content is often buried in marketing material (33% cite this).
The new Cloud Development survey is exclusively focused on developers who develop in and/or deploy to the Cloud. The 205 page reference covers topics such as; Motivations for Using Cloud, Building an Environment for cloud, Understanding Terms and Services, Approaches to Building in the Cloud, Cloud Services Evaluation and Implementation, Containers and Containerization, BlockChain, and other topics. Margin of error is 4.5%
See the complete Table of Contents and Methodology here: Table of Contents
Lessons Learned for your Developer Program
Using the results of the recent Cloud Development Survey report and other Evans Data developer focused research, you’ll know what to focus on for your developer program deliverables, “The Four T’s”, Technical Support, Technical Information, Training, and Tools & SDKs. Developers tell Evans Data that they stay in a developer program for the same reasons they joined. This also means that you need to ensure that you provide multiple entry points, based on experience level, for developers to learn how to use your tools, SDKs, APIs, devices, platforms and services.
About Evans Data Corporation
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.
Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.
At the upcoming 14th Annual Evans Data Developer Relations Conference (DRC2018), Guy Kawasaki will participate in a “Fireside Chat” with David Intersimone “David I”. During the keynote, David I will ask Guy Kawasaki a series of questions covering developer relations best practice and experiences. They’ll also take questions from conference attendees. This keynote session will take place on Tuesday, March 27 at 11:15am at the Crowne Plaza Hotel in Palo Alto California.
Guy Kawasaki was chief evangelist of Apple and David was chief evangelist for Borland/Embarcadero Technologies’ Developer Tools Group.
About Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Guy on Twitter: https://twitter.com/GuyKawasaki
Guy on LinkedIn: https://www.linkedin.com/in/guykawasaki/
Guy’s Website: https://guykawasaki.com/
About David Intersimone “David I”
David Intersimone, known to many as David I, is a passionate and innovative software industry veteran who extols and educates the world on developer tools, software development and software architectures. David I joined Borland Software in 1985 where he practically invented Developer Relations. During David I’s forty-three years as a developer, development manager, developer community executive and chief evangelist, he has created a thriving global developer community, thousands of articles, videos and blog posts.
Before Embarcadero acquired the developer tools business from Borland Software, David spent more than 20 years with Borland in various evangelism, engineering, and development capacities, including creating the company’s developer relations program.
Today, David I shares his visions and insights as a pioneer in developer relations with program managers and directors through Evans Data’s Developer Program Advisory where he gives workshops, guidance and advice on program creation and enhancement and through the DevRelate Developer Program community website.
David I on Twitter: https://twitter.com/davidi99
David I on LinkedIn: https://www.linkedin.com/in/davidi99/
David I’s DevRelate blog: https://www.devrelate.com/blog/
Join us at the Evans Data 14th Annual Developer Relations Conference
The conference takes place on March 26 and 27, 2018 at the Crowne Plaza Hotel in Palo Alto California. There is also a Sunday, March 25 Developer Relations Bootcamp strategic workshop that provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.
During the two day conference the keynotes, sessions and workshops will cover all aspects of developer relations, ranging from the business side (program ROI, the connection between developer programs and company revenue, budgeting for/costs of developer programs, how to get an organization’s commitment of internal resources, etc.) to the marketing side (techniques for recruitment, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer program, etc), and much more.
Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!
In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together to discuss best practices and reveal the techniques behind their success!
You’ll find additional Developer Relations Conference information, keynote presenters, speakers and conference schedule on the DRC2018 Web Site.
When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.
- Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
- Create the Event/Webinar – invite developers.
- Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
- Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
- Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
- Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
- Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
- Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
- Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
- Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.
Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.
This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).
Back in January 2017 we presented the first in a series of Developer Relations Best Practices, “Developer Relations Best Practices and Tools of the Trade“, focused on several aspects you’ll find in a well run developer outreach program. In that webinar we covered seven developer program best practices including: Social Media, Blogs, Newsletters, Webinars, Videos, Documentation and Answers.
In Part 2 of the Developer Relations Best Practices webinar series we’ll cover: events & activities, API sandboxes & virtual labs, app stores & application showcases, community chat systems, training & certification, popular blogging topics, and the programming languages you should support.
The developer relations best practices webinar content is supported by Evans Data Tactical Developer Marketing (Developer Marketing 2017 Survey and Developer Relations 2017 Survey) research results.
1) Reasons for Joining and Staying in a Developer Program
2) Developer Relations Best Practices Part 2
Dates and Times
This webinar is offered multiple times on Tuesday, November 16th and Tuesday, November 28th. Select the date and time that works best for you. Use the pull down date/time box on the GoToWebinar registration page to select the session you want to attend. Register here!
Thursday (November 16, 2017)
- 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 1pm Pacific Standard Time (3pm CST, 4pm EST, 9PM GMT, 10pm CET)
- 5pm Pacific Standard Time (9am CST Beijing November 17, 12noon AEDT Sydney November 17)
Tuesday (November 28, 2017)
- 7am Pacific Standard Time (9am CST, 10am EST, 3pm GMT, 4pm CET)
- 10am Pacific Standard Time (12pm CST, 1pm EST, 6pm GMT, 7pm CET)
David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation
Who Should Attend
- Managers & Directors of Developer Programs
- Technology & Developer Evangelists
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
The insights provided in this webinar stem from years of experience and the direct input from a global panel of software developers about what works for them and what doesn’t.
Whether you are starting a new developer relations program or enhancing a current one, you deserve all of the help you can get! Register Now!
One of the most popular developer answers sites in Stack Overflow (SO). SO is so popular that some developer programs use it for their support and answer site by incorporating specific tags for their company, developer program and products. Did you know that there are answer software solutions available that you can integrate into your community site? Here are just a few of the many commercial and free answer software systems.
Commercial Answers Software
Commercial Online Answers Sites
- AllAnswered – https://www.allanswered.com/
- Askbot – https://askbot.com/
- Haydle Enterprise Q&A – http://haydle.com/
- Questions for Confluence – https://www.atlassian.com/software/confluence/questions
Free/open Source Answers Software
- Biostar – https://github.com/ialbert/biostar-central
- OSQA – http://www.osqa.net/
- PaizaQA – https://github.com/gi-no/paizaqa
- QAror – https://github.com/mateuszdw/qaror/
- Question2Answer – http://www.question2answer.org
Do you use other Question/Answer software?
Send me an email if you use other commercial, online or open source question/answer software systems.
David Intersimone “David I”
Vice President of Developer Communities
Evans Data Corporation