Evans Data Press Release, SANTA CRUZ CA June 13th
As the population of software developers worldwide continues to grow, the hot spots top growth rate are changing. While the United States currently has the largest population of developers, India will overtake the US by 2023 according to Evans Data’s recently released Global Developer Population and Demographics Study. The top nation for growth however is China, where the growth rate of the developer population is forecast to range between 6% and 8% each year leading up to 2023.
The Global Developer Population and Demographic Study, now in its 25th edition, is the definitive developer population estimate, updated every six months. The result of extensive secondary research, the study finds 23 million developers worldwide in 2018 with projections to reach 27.7 million within five years. Global survey data laid atop the population estimates show technology adoption figures worldwide as well as by region. and offer insights into estimates on numbers of developers such as how many developers in each region are developing in the Cloud, how many use Block chain, etc.
“The US can be viewed as the cradle of software development and has thus has always had the largest developer population,” said Janel Garvin, CEO of Evans Data Corp, “However, emerging countries are definitely catching up. This is true overall and also in the adoption of various leading edge technologies, where we see a very strong uptake in China, India and also Brazil.”
Population trends and estimates cover many different types of development in the most recent study. Additional points discovered in this edition include: 7.2 million developers currently developing in the Cloud with the number of developers in the APAC region doing this almost double the number in North America.
The new Global Development Population and Demographics Study provides developer population estimates by region and for major countries within regions as well as worldwide estimates and growth projections. Demographic estimates include age, gender, years experience, education and more. Technology adoption estimates include Host and Target Platform Adoption and Migration, Cloud, BlockChain, Tool use, Tech adoption, High Performance Computing, and other topics.
See the complete Table of Contents and Methodology here: Table of Contents
So what does that mean for developer relations? According to the Evans Data Developer Relations Programs Survey, the number of developers who are in a formal developer relations program reached 83% – that’s over 19 million developers involved with developer programs! That showcases now more than ever, its vital to ensure you understand the needs of the developers you are targeting, perfect your outreach methods, and have the program elements in place required to attract and retain them.
For more insight on developer relations programs, check out this annual study with over 156 pages of insight – Developer Relations Program 2018
There are many Developer Relations Program features and best practices that have been covered in previous DevRelate webinars. Ensuring that you can provide the infrastructure for your team and community members is key to a feature rich and thriving developer outreach program. We often get asked questions about how to create a DevRel program and how to provide the systems to support it.
This webinar will present how you can use cloud based resources (many that are free) to run a “virtual” developer relations program using readily available services. During the webinar, you’ll learn how to provide a range of developer program features to meet the needs of your developer community members.
Features and Services covered in this webinar
- Content Sharing/Storage
- Webinars and Videos
- Questions & Answers
- Feature Requests
- Code Sample Repositories
- Meetings and User Groups
- and a whole lot more
- Developer Relations Program Features and Systems
- Cloud Services You Can Leverage (most for free)
- David Intersimone “David I”, VP of Developer Communities, Evans Data Corp.
Dates / Times:
Tuesday, May 15, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 1pm PDT (4pm EDT, 9pm BST, 10pm CEST)
- 5pm PDT (8pm EDT, 8am Beijing CST Wednesday May 16, 10am Sydney AEST Wednesday May 16)
Thursday, May 17, 2018
- 7am PDT (10am EDT, 3pm BST, 4pm CEST)
- 10am PDT (1pm EDT, 6pm BST, 7pm CEST)
Note: Since this webinar takes place on several days and at multiple times, please register for the date and time that works best for you:
Who Should Attend?
- Managers & Directors of Developer Programs
- Technology & Developer Advocates
- Business Development Managers & Directors
- Product Marketing Managers & Directors
- Marketing Managers
- Product Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
After registering, you will receive a confirmation email containing information about joining the webinar.
This week’s DevRelate webinar is “A Gentle Introduction to Developer Personas and Segmentation” taking place on Tuesday and Thursday at various times. This page contains additional information and links to other webinar companion resources.
Developer Persona and Research Related Blog Post and Past Webinar
Blog Post: Developer Personas I Have Known
DevRelate Webinar December 13 & 15, 2016: Driving Your Business Success via Developer Research
Evans Data Corp Services
Click on the following links to explore additional ways that Evans Data can help you with developer persona and segmentation research and improvements to your developer program both for your team and key stakeholders.
Discovering Developer Personas Specific to Your Technology
Developer Program Advisory Services
Evans Data Tactical Marketing Reports
Evans Data reaches out to its global developer panel to produce two annual tactical marketing reports: Developer Marketing Survey Report and Developer Relations Survey Report. The Developer Marketing Survey contains software developers’ attitudes about marketing tools and programs used to promote and sell products to them. This report provides invaluable insight for your developer marketing campaigns. The Developer Relations Survey examines issues and elements of developer programs. This report provides invaluable insight for your developer program and advocacy.
Additional Information and Links
In an event unlike any other, developer relations experts from leading companies in the software, telecom and web markets will come together at the 14th Annual Evans Data Developer Relations Conference, March 26-27 at the Crowne Plaza Hotel in Palo Alto California, to discuss best practices and reveal the techniques behind their success!
New this year: Interactive Workshops
In addition to six keynote presenters and multiple breakout sessions, this year we have also scheduled four interactive workshops during the conference. Each conference attendee will choose to participate in two of the four workshops being held on Tuesday, March 27 at 9am and 10am.
These four workshops will provide accelerated learning for conference attendees to work together to:
- Build a marketing action plan that creates a sustainable and diverse developer foundation
- Craft a practitioner content marketing strategy
- Learn how to segment a developer population that will allow you to expand your reach
- Plan the launch of an online developer community that is sure to be a success
Workshop Sessions, Dates/Times, and Leaders
Here are the four workshop sessions, the date/time when they take place on Tuesday March 27th, and an abstract that describes the workshop in more detail. You can also click on the workshop leader’s name to see their biography.
Workshop: Sustainable Growth Marketing: Building a Developer Ecosystem that Lasts
Date/Time: Tuesday March 27 – Track 1 Room – 9:00am
Workshop Leader: Kristen Scheven, AngelHack – Chief Marketing Officer
People throw around the term growth hacking often, but very rarely does it lead to community growth that lasts. During this workshop, we’ll build a marketing action plan that focuses on creating a sustainable and diverse developer foundation through content marketing, email drip campaigns, developer outreach and complementary innovation programs.
Workshop: The A to Z of Practitioner Content Marketing
Date/Time: Tuesday March 27 – Track 1 Room – 10:00am
Workshop Leaders: Yolanda Fintschenko, Ph.D., Fixate IO – Co-Founder and Chris Riley, Fixate IO – Co-Founder
In this workshop, we will define practitioner content marketing and how it compares to public relations, demand gen, and influencer marketing. We will then build a practitioner content marketing strategy with workshop participants.
Marketing is moving from using a megaphone to creating targeted conversations. Developers do not respond well to traditional marketing, but they also do not want to be the last to know about features, functionality, and techniques. They look for vendors that can impart technical value with each piece of content they put out and ignore obvious product promotion pieces unless they include content that makes tool or technique adoption easier.
Having these targeted technical conversations requires a new strategy — practitioner content marketing. Practitioners who sit outside your organization but are willing to put their name on content for your organization is more credible, results in better quality leads, and increases your company’s share of voice in conversations important for your industry segment. Practitioner content market is a way to let the market, prospects, and customers know that you speak their language and can provide value beyond features and functionality.
Workshop: Benchmarking Developer Program Offerings and Quantifying User Satisfaction
Date/Time: Tuesday March 27 – Track 2 Room – 9:00am
Workshop Leader: Michael Rasalan, Evans Data – Director of Research
To accurately target the developer market for your tools and services, segmentation is vital. This is commonly done by classifying developers by the types of applications they create. This typology is valuable and delivers results focused on developer targets, but sometimes you might want to look at developers by other segments.
This interactive workshop looks at how various ways to segment the developer population and provides a jumping off point for examining developers that will allow you to expand your reach.
Workshop: Building the Ideal Developer Community
Date/Time: Tuesday March 27 – Track 2 Room – 10:00am
Workshop Leader: Matt Schmidt, DZone – President
A key component of a mature developer relations strategy is the effective use of community. How do developers on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn’t happen overnight.
Attend our workshop for a hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.
Additional Conference Links
See you at the Crowne Plaza Hotel in Palo Alto for this one of a kind conference that brings together developer ecosystem strategists, developer marketing, and developer relations professionals to meet, exchange ideas, forge partnerships, and share insights on developer ecosystem development.
It’s commonly thought that IT professionals and MIS Managers make the decisions when it comes to Cloud purchases, but a recent worldwide survey of software developers who are actively developing in and/or deploying to the Cloud shows that it is the software developer who is most likely to call the shots when it comes to Cloud infrastructure or tools. When asked about this, 58% said they are the primary decision makers, while another 22% are on a committee that makes those decisions. Only 20% have little or no influence.
When it comes to finding out about IaaS offerings, developers are most likely to go to search engines and search engine ads, however they most likely to gather information about PaaS offerings directly from vendors via websites, white papers, advertisements, etc.
“Developers absolutely have a great deal of influence in which Cloud platforms and technologies are being adopted,” said Janel Garvin, CEO of Evans Data Corp, “After all, they are the ones that will be using the tools and infrastructure and they always have strong opinions about what will work best for their circumstances.”
The biggest obstacle cited by 38% of these developers in their hunt for information to guide their Cloud purchases is that the technical information available assumes they already have Cloud knowledge. The next most often cited obstacle is that the technical content is often buried in marketing material (33% cite this).
The new Cloud Development survey is exclusively focused on developers who develop in and/or deploy to the Cloud. The 205 page reference covers topics such as; Motivations for Using Cloud, Building an Environment for cloud, Understanding Terms and Services, Approaches to Building in the Cloud, Cloud Services Evaluation and Implementation, Containers and Containerization, BlockChain, and other topics. Margin of error is 4.5%
See the complete Table of Contents and Methodology here: Table of Contents
Lessons Learned for your Developer Program
Using the results of the recent Cloud Development Survey report and other Evans Data developer focused research, you’ll know what to focus on for your developer program deliverables, “The Four T’s”, Technical Support, Technical Information, Training, and Tools & SDKs. Developers tell Evans Data that they stay in a developer program for the same reasons they joined. This also means that you need to ensure that you provide multiple entry points, based on experience level, for developers to learn how to use your tools, SDKs, APIs, devices, platforms and services.
About Evans Data Corporation
Evans Data Corporation provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans’ syndicated research includes surveys focused on developers in a wide variety of subjects.
Copyright 2018 Evans Data Corporation. All other company names, products and services mentioned in this document are the trademarks and property of their respective owners.