The value of segmenting your target audience is well known to marketers across industries. Populations don’t exist as a homogeneous group but always have variations that color their perceptions and their adoption of product offerings. The same is true for developers.

Software developers can be divided in segments based on many factors. These might include technologies they use, where they work, what gets their synapses firing, what programming languages they use, what motivates them, etc. Once developer segments are defined, you can start organizing your existing developer community and attracting additional developers to your developer program.

Creating developer personas is one of the first steps to applying more modern developer marketing techniques in a technology world that is more and more individualized. This DevRelate webinar will introduce you to different types of developers.

Agenda

1. Developers Wear several hats
2. Large and small companies/teams
3. Today’s developer
4. Platforms, languages, frameworks, tools
5. Membership and success
6. Motivations, aspirations, worries and fears
7. First steps to creating developer personas
8. Q&A

Dates/Times

Note: This webinar is offered several times. Select the date and time that works best for you using the drop down list on the GoToWebinar registration form. You can also see the webinar times shown in your time zone on the GoToWebinar registration form.

Tuesday, June 20, 2017

• 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
• 10am PDT (Santa Cruz) | 12noon CDT (Chicago) | 1pm EDT (New York) | 5pm GMT | 6pm BST (London) | 7pm CEST (Frankfurt)
• 5pm PDT (Santa Cruz) | 8am CST (Beijing Wednesday, June 21) | 10am AEST (Sydney Wednesday June 21)

Thursday, June 22, 2017

• 7am PDT (Santa Cruz) | 9am CDT (Chicago) | 10am EDT (New York) | 2pm GMT | 3pm BST (London) | 4pm CEST (Frankfurt)
• 1pm PDT (Santa Cruz) | 2pm CDT (Chicago) | 3pm EDT (New York)

Register Now to Reserve your Seat: https://register.gotowebinar.com/rt/3599119755299893761

Who Should Attend

• Managers & Directors of Developer Programs
• Technology & Developer Evangelists
• Business Development Managers & Directors
• Product Marketing Managers & Directors
• Marketing Managers
• Product Managers
• Research Managers
• Corporate Communications Managers
• Heads of Developer Marketing
• ANYONE who deals with developers!

Register Now

Presenter

David Intersimone “David I”, Vice President of Developer Communities, Evans Data Corporation