Developer Relations Conference
Developer Marketing Summit
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10 Step Event/Webinar Process to Purchase
When you are preparing for an event, meetup, webinar or other activity and you want to build an effective outreach to developers in your community, you can follow 10 steps to create interest, start the engagement, lead your members to prepare and participate, and create a catalog of digital assets that you can use to drive their journey to purchase.
- Create a blog/news item on a technical topic to start your developer member’s interest and engender engagement.
- Create the Event/Webinar – invite developers.
- Create 2-3 short teaser videos (like you see for movies that have “trailer” and “teaser” clips to drive interest and social buzz) and post these to developer social media portals.
- Hire a subject matter expert/author to create an Independent Expert White Paper (20-60 pages depending on the complexity of the architecture and technology) with supporting information for the topic area.
- Encourage developers to download the available materials in advance of the event/webinar to prepare for and follow along with the presentation.
- Run the Event/Webinar in multiple locations / time zones. Remember that developers have different schedules and are located in different countries.
- Package the slides, demos, and notes for reuse by team members, partners, and other leaders in your community.
- Create a landing page with all of the videos, code/project samples and demos, slides, technical paper, and additional info/links
- Email all of the attendees/no shows and other community members with links to the landing page. Track their progress in using the materials with tracking links.
- Nurture all of those interested in the topic with additional information and offers based on their individual path(s) along the journey.
Creating all of these reusable assets and collecting them together into landing pages and placing them in an easy to find catalog on your developer community site will allow members to quickly follow a learning path and enter at a point in their development journey based on their interest area and technical level.
This 10 step process was covered in the recent DevRelate Webinar, “Effectively Communicating with Developers“. Additional information about this webinar is available on the webinar’s information links page and on the webinar replay page (DevRelate memberships required).